Robert Pearson Email & Phone Number

Nottingham, England, GB

Handforth, England, United Kingdom

Member of the Digital Transformation leadership team, heading up the Business Process teamRecruited, managing and developed a team of 6 to implement and transform the colleague elements for the new Pet Care Platform;Delivered the first phase of a new Customer and Pet Master record, consolidating data across eCommerce, Loyalty and Customer Services..

Led the initial phase of the Digital Transformation from requirements gathering, through the RFI/RFP process to create the business case and associated board papers to gain Exec and Board approval. Then worked collaboratively with preferred vendors to successfully implement a Proof of Concept (POC) for a best of breed solution with commercetools as the.

Nottingham, England, United Kingdom

Management consultancy for Pets at Home to secure approval for the Digital Transformation projectBusiness Advisory role to two start-up companies, a Data Science organisation developing personalised Product Recommendations and a Payment based Loyalty firmCo-authored ‘Which experimentation platform should you use?’ with User Conversion

Leicester, United Kingdom

Headed up the Personalisation and Optimisation team, embedding a test and learn culture across Next online. Running numerous A/B and Multi-variant tests throughout the marketing funnel across Fashion, Homeware and Beauty, ensuring winning experiences were rolled out.Developed and grew a cross-functional team of Product Owners, Developers and Testers from 4.

Nottingham, United Kingdom

Headed up the Single Customer View consolidating customer details for over 2/3rds of the UK adult population (40m+) working in an agile environment.Successfully implemented the 1st phase of a new Big Data Platform (Hadoop), consolidating disparate data across Boots to drive new insight, drive efficiency and improve personalisation

Nottingham, United Kingdom

Business lead for the Enterprise Appointment Booking, securing and successfully implementing a multi-million investment to create a real-time booking system through call centre, digital and colleague channels (Pharmacy, Healthcare, Beauty, Opticians and Hearingcare). With over 1 million appointments booked in the first year, try it for.

Nottingham, United Kingdom

Transformed the Advantage Card platform, delivering a world class, award winning SAP CRM centralised platform for 17m active customers. Leading a hybrid waterfall/agile development; integrating multiple channels to enable real-time loyalty points balance updates and customer details amendments. Adding personalised offers and messages at till and enabling.

Nottingham, United Kingdom

Expanded responsibility for the loyalty scheme from finance and operations to include Advantage Card scheme marketing and development, managing a combined budget of over £3.5m and a wider team.Growing the active base by 1m cardholders and changed the points promotional mechanics to enhance the messaging whilst saving over £1m p.a.

Nottingham, United Kingdom

Responsible for the operations of the Boots loyalty scheme, including data capture, card production, customer amendments and data cleansing. Leading a small team to ensure smooth delivery of the scheme and drive improvements. I optimised the data cleansing routine with the bureau resulting in 1 million extra customers receiving direct mail and saved £0.5m.

Nottingham, United Kingdom

Successfully led the Kiosk replacement project; creating Europe’s largest kiosk network, delivering the first kiosk designed for women and implemented a new CRM targeting engine.Working with the trading teams, I negotiated and secured over £750k incremental supplier funding p.a.

Nottingham, England, United Kingdom

Advantage Card database analysis, improving business decisions and enhanced the kiosk targeting.

Harrogate, England, United Kingdom

Safilo UK is a spectacle and sunglass distributor, parented by Safilo Group which is one of the largest companies in Italy.Built strong relationships with the Parent company and key Retailers; Boots Opticians, Vision Express, Dolland & Aitchison and Selfridges to reduce overall stock holding in the warehouse whilst driving additional sales

Certified Product Owner

Bachelor’S Degree, Business Decision Analysis, 2:1