Robert Pearson Email and Phone Number
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An experienced and successful Digital and Data Professional, who balances a customer led approach with a commercial mind-set. A strong analytical background with over 22 years of leadership experience and excels at being the interface between the business and IT. A proven track record of implementing Digital Transformation, Personalisation, Optimisation and CRM to drive business performance and running major operations/leading cross-functional teams to implement large-scale innovative digital programmes across E-commerce, Loyalty and Insight.Key Skills: Vision and Strategy Development, Digital, Transformation, Personalisation, Optimisation, E-commerce, Web, Retail, CRM & Loyalty, A/B and Multi-variant testing, Customer Insight, International, Programme/Project Management in Agile, Scrum/Kanban and Waterfall environments, Senior/Executive Stakeholder Management, Leadership, Implementation, Relationship Building, Team Development and Coaching. Digital Platforms; commercetools, Attraqt (FredHopper), Enterworks (Precisely), Optimizely (Episerver) and BloomreachEstablished business relationships with Personalisation and Optimisation providers; Monetate (Kibo), Qubit, Evergage (Salesforce), Fresh Relevance, AB Tasty, Kameleoon, Dynamic Yield, Optimizely, Adobe and Google Optimize 360
Map Room
View- Website:
- map-room.com
- Employees:
- 79
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Associate Senior Service Design ConsultantMap RoomNottingham, England, Gb -
Head Of Business Process - DigitalPets At Home Apr 2021 - Aug 2024Handforth, England, United KingdomMember of the Digital Transformation leadership team, heading up the Business Process teamRecruited, managing and developed a team of 6 to implement and transform the colleague elements for the new Pet Care Platform;Delivered the first phase of a new Customer and Pet Master record, consolidating data across eCommerce, Loyalty and Customer Services. Simplified Salesforce Customer Services screens to save colleague time, by removing dual entry and the need to switch to other platforms. Linked SAP PMR to the new platform to enable promotions and customer loyalty vouchers to work seamlessly in store and online, removing dual entry and to reduce fraud. Implemented a new PIM, migrating, standardising and cleansing Product data to align with a new data model and simplify colleague entry, enriching product descriptions using AI to improve on and offsite customer search. -
Business Programme ManagerPets At Home Aug 2020 - Mar 2021Led the initial phase of the Digital Transformation from requirements gathering, through the RFI/RFP process to create the business case and associated board papers to gain Exec and Board approval. Then worked collaboratively with preferred vendors to successfully implement a Proof of Concept (POC) for a best of breed solution with commercetools as the order and promotions engine, Attraqt (FredHopper) as the search tool, Enterworks (Precisely) as the Product Information Management (PIM) and Optimizely (Episerver) as the Content Management System (CMS). -
Owner And DirectorFirst Optimum Jul 2020 - Aug 2023Nottingham, England, United KingdomManagement consultancy for Pets at Home to secure approval for the Digital Transformation projectBusiness Advisory role to two start-up companies, a Data Science organisation developing personalised Product Recommendations and a Payment based Loyalty firmCo-authored ‘Which experimentation platform should you use?’ with User Conversion
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Head Of PersonalisationNext Ltd May 2017 - Jun 2020Leicester, United KingdomHeaded up the Personalisation and Optimisation team, embedding a test and learn culture across Next online. Running numerous A/B and Multi-variant tests throughout the marketing funnel across Fashion, Homeware and Beauty, ensuring winning experiences were rolled out.Developed and grew a cross-functional team of Product Owners, Developers and Testers from 4 to 17, implementing Kanban digital working practices.Integrated the Monetate optimisation and testing tool fully into Next e-commerce across the UK web/app and 16 international countries.Increased coverage and revenue from expansion and test and learn programme for Intelligent Product Recommendations and Personalised Homepage working collaboratively with the Data Science team. -
Senior Development Manager - PersonalisationBoots Uk Jun 2015 - May 2017Nottingham, United KingdomHeaded up the Single Customer View consolidating customer details for over 2/3rds of the UK adult population (40m+) working in an agile environment.Successfully implemented the 1st phase of a new Big Data Platform (Hadoop), consolidating disparate data across Boots to drive new insight, drive efficiency and improve personalisation -
Senior Development Manager - Digital Pharmacy And HealthBoots Uk Oct 2012 - Jun 2015Nottingham, United KingdomBusiness lead for the Enterprise Appointment Booking, securing and successfully implementing a multi-million investment to create a real-time booking system through call centre, digital and colleague channels (Pharmacy, Healthcare, Beauty, Opticians and Hearingcare). With over 1 million appointments booked in the first year, try it for yourselfhttps://www.boots.com/webapp/wcs/stores/servlet/QnomyAppointsView?Established the Single View of the Customer programme, leading the implementation of the initial phases to improve analytics. Establishing a cross-functional working team to govern the programme and enabling 1m existing customers to receive personalised Advantage Card emails -
Business Lead - Advantage Card FuturesBoots Uk Apr 2010 - Oct 2012Nottingham, United KingdomTransformed the Advantage Card platform, delivering a world class, award winning SAP CRM centralised platform for 17m active customers. Leading a hybrid waterfall/agile development; integrating multiple channels to enable real-time loyalty points balance updates and customer details amendments. Adding personalised offers and messages at till and enabling loyalty points to be spent online, delivering incremental sales well ahead of forecast. -
Senior Delivery Manager - Advantage CardBoots Uk Apr 2008 - Apr 2010Nottingham, United KingdomExpanded responsibility for the loyalty scheme from finance and operations to include Advantage Card scheme marketing and development, managing a combined budget of over £3.5m and a wider team.Growing the active base by 1m cardholders and changed the points promotional mechanics to enhance the messaging whilst saving over £1m p.a. -
Finance And Operations Manager - Advantage CardBoots Jun 2007 - Apr 2008Nottingham, United KingdomResponsible for the operations of the Boots loyalty scheme, including data capture, card production, customer amendments and data cleansing. Leading a small team to ensure smooth delivery of the scheme and drive improvements. I optimised the data cleansing routine with the bureau resulting in 1 million extra customers receiving direct mail and saved £0.5m p.a. from the introduction of a new refunds process which ensured loyalty points were reclaimed. -
Marketing Manager - Advantage Card KioskBoots Jan 2002 - May 2007Nottingham, United KingdomSuccessfully led the Kiosk replacement project; creating Europe’s largest kiosk network, delivering the first kiosk designed for women and implemented a new CRM targeting engine.Working with the trading teams, I negotiated and secured over £750k incremental supplier funding p.a. -
Customer Insight ConsultantBoots Uk Jul 1998 - Dec 2001Nottingham, England, United KingdomAdvantage Card database analysis, improving business decisions and enhanced the kiosk targeting. -
Purchasing CoordinatorSafilo Dec 1996 - Jun 1998Harrogate, England, United KingdomSafilo UK is a spectacle and sunglass distributor, parented by Safilo Group which is one of the largest companies in Italy.Built strong relationships with the Parent company and key Retailers; Boots Opticians, Vision Express, Dolland & Aitchison and Selfridges to reduce overall stock holding in the warehouse whilst driving additional sales
Robert Pearson Skills
Robert Pearson Education Details
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Scrum AllianceCertified Product Owner
Frequently Asked Questions about Robert Pearson
What company does Robert Pearson work for?
Robert Pearson works for Map Room
What is Robert Pearson's role at the current company?
Robert Pearson's current role is Associate Senior Service Design Consultant.
What is Robert Pearson's email address?
Robert Pearson's email address is ro****@****t.co.uk
What is Robert Pearson's direct phone number?
Robert Pearson's direct phone number is +177092*****
What schools did Robert Pearson attend?
Robert Pearson attended Scrum Alliance, Staffordshire University.
What skills is Robert Pearson known for?
Robert Pearson has skills like Customer Experience, Loyalty Marketing, Stakeholder Management, Team Leadership, Change Management, Retail, Loyalty Programs, Sap, Big Data, Digital Strategy, Customer Insight, Programme Delivery.
Who are Robert Pearson's colleagues?
Robert Pearson's colleagues are Ben Attachey Llb, Cams, Vijay Gaddu, Obaydullah Karolia, Marc Docherty, Jacqueline Rowe, Freddie Symonds, Philip Riley.
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