Rob Hedrick Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, United States

Product Design Director for Banking, Account Activity, and Account Services.

- Redesigned Payment journeys and validated designs with research across 3 markets (US, UK, MX) ensuring a data-driven user experience, resulting in a 95% Customer Satisfaction after launch. - Provided ideation and concepting for Account Services which resulted in an 8% lift in CTR and a 3% lift in conversions. - Lead designer across a wide variety of services including Spending Limits, Authorized Account Manager, Centurion, Account Alerts, and Account Activity (Bulk Tagging). - Designed American Express' first Alexa skill and co-authored “Voice User Interface Principles” for Design Language System.

Phoenix, Arizona Area

Phoenix, Arizona Area

- Managing team of interaction and visual designers in gathering requirements, concepting, wireframing, usability testing and implementation of University of Phoenix’s classroom and self-service web and mobile applications. - Holistic thinker and problem solver overcoming technical limitations, time constraints, and ambiguous design requirements with a strong understanding of the design process. - Driving creation and implementation of style guides and patterns for University of Phoenix's internal and external online applications and streamlining design processes. - Leading design effort to make University of Phoenix's legacy and new applications accessible and mobile responsive, under University of Phoenix’s agreement with the Office of Civil Rights. - Strong communication and collboration skills with business, product, and development. Fostering ideation and solutions to complex design challenges.

- Lead visual designer for University of Phoenix’s new learning platform helping take the product from conceptual design to final release to over 200k students and faculty. - Interaction and visual designer for over a dozen products including Classroom, Financial Planning, Carnegie Learning's Adaptive Math Tutor, Mobile, Group Chat, Email, and Calendar. - Solid understanding of design process, beginning with requirements and needs gathering, followed by an iterative cycle of design, prototyping and usability testing. - Championed consistent interaction patterns and style guides across all of University of Phoenix's web applications. - Strong sense of user-centered design and data-driven decision-making, having observed and participated in 35+ usability studies with hundreds of hours observing end-users. Worked closely with researchers to develop testing plan, observe, and partake in iterative design process.

Phoenix, Arizona Area

Co-founder of Hope Marketplace, a social enterprise whose mission is to bring together a marketplace of goods and ideas supporting freedom form human trafficking and sexual exploitation. -Web design, branding, CMS integration, CSS, shopping cart, SEO

Owner and designer of web company that specializes in web design, branding, and development.-Designer of websites, interactive cds, promotional material, and videos for various non-profits, marketing agencies, and video producers.-Self-produced videos which have sold over 2,500 copies and grossed over 40k.

Namur Area, Belgium

Creative director of engaging and educational multimedia exhibition in Belgium about the history of writing in a biblical context. The exhibition is in French and Dutch and was created to be easily transported when touring the entire country.- Challenges included a small team, learning and directing talent in French, limited budget,and creating interactive media in multiple formats including a web site, videos, 3d animation, collateral, and flash interactive stations.

Scottsdale

Phoenix

Concept and visual designer for financial sites.

Web designer

Tempe

Designed magazine layout and graphics for monthly magazine and created on-air graphics.