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Rob has over 14 years in product design in education and finance. At Apollo Education, Rob’s team designed the next generation learning platform for University of Phoenix.As a Director at American Express, Rob was responsible for the product design across Banking, Statements & Activity, and Account Services. His team designed the first web experience for American Express Reward Checking and Savings accounts. He is currently responsible for Account Services focused on the evolution of Customer Profile and “Know Your Customer” across all international markets. On a personal note, Rob loves coffee so much that he roasts his own beans and even named his team, Team Barista. And just like a Barista, Rob has a deep understanding of his craft, caring deeply about the best user experience, in order, to “brew up” something worth drinking.
American Express
View- Website:
- americanexpress.com
- Employees:
- 79797
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Director Of Product DesignAmerican ExpressPhoenix, Az, Us
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Director Of Design OpsAmerican Express Mar 2024 - PresentPhoenix, Arizona, United States
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Director Of Product DesignAmerican Express Sep 2020 - May 2024Product Design Director for Banking, Account Activity, and Account Services.
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Principal Product DesignerAmerican Express Sep 2018 - Sep 2020- Redesigned Payment journeys and validated designs with research across 3 markets (US, UK, MX) ensuring a data-driven user experience, resulting in a 95% Customer Satisfaction after launch. - Provided ideation and concepting for Account Services which resulted in an 8% lift in CTR and a 3% lift in conversions. - Lead designer across a wide variety of services including Spending Limits, Authorized Account Manager, Centurion, Account Alerts, and Account Activity (Bulk Tagging). - Designed American Express' first Alexa skill and co-authored “Voice User Interface Principles” for Design Language System.
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Lead Product DesignerAmerican Express Mar 2016 - Sep 2020Phoenix, Arizona Area
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Ux Product Design ManagerApollo Education Apr 2013 - Jan 2016Phoenix, Arizona Area- Managing team of interaction and visual designers in gathering requirements, concepting, wireframing, usability testing and implementation of University of Phoenix’s classroom and self-service web and mobile applications. - Holistic thinker and problem solver overcoming technical limitations, time constraints, and ambiguous design requirements with a strong understanding of the design process. - Driving creation and implementation of style guides and patterns for University of Phoenix's internal and external online applications and streamlining design processes. - Leading design effort to make University of Phoenix's legacy and new applications accessible and mobile responsive, under University of Phoenix’s agreement with the Office of Civil Rights. - Strong communication and collboration skills with business, product, and development. Fostering ideation and solutions to complex design challenges. -
Senior Interaction/ Visual DesignerApollo Group Feb 2008 - Apr 2013- Lead visual designer for University of Phoenix’s new learning platform helping take the product from conceptual design to final release to over 200k students and faculty. - Interaction and visual designer for over a dozen products including Classroom, Financial Planning, Carnegie Learning's Adaptive Math Tutor, Mobile, Group Chat, Email, and Calendar. - Solid understanding of design process, beginning with requirements and needs gathering, followed by an iterative cycle of design, prototyping and usability testing. - Championed consistent interaction patterns and style guides across all of University of Phoenix's web applications. - Strong sense of user-centered design and data-driven decision-making, having observed and participated in 35+ usability studies with hundreds of hours observing end-users. Worked closely with researchers to develop testing plan, observe, and partake in iterative design process.
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Co-Founder / Creative DirectorHope Marketplace Oct 2006 - Dec 2012Phoenix, Arizona AreaCo-founder of Hope Marketplace, a social enterprise whose mission is to bring together a marketplace of goods and ideas supporting freedom form human trafficking and sexual exploitation. -Web design, branding, CMS integration, CSS, shopping cart, SEO
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Owner / Web DesignerNet Eclipse Jan 2001 - Feb 2008Owner and designer of web company that specializes in web design, branding, and development.-Designer of websites, interactive cds, promotional material, and videos for various non-profits, marketing agencies, and video producers.-Self-produced videos which have sold over 2,500 copies and grossed over 40k.
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Creative DirectorBem Mar 2001 - Jun 2003Namur Area, BelgiumCreative director of engaging and educational multimedia exhibition in Belgium about the history of writing in a biblical context. The exhibition is in French and Dutch and was created to be easily transported when touring the entire country.- Challenges included a small team, learning and directing talent in French, limited budget,and creating interactive media in multiple formats including a web site, videos, 3d animation, collateral, and flash interactive stations.
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Web DesignerThomson Financial 2000 - 2001Scottsdale -
Web DesignerDatastream Corp 1999 - 2000PhoenixConcept and visual designer for financial sites.
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Web DesignerFreelance 1997 - 1999
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Web DesignerCyber Publishing Mar 1996 - 1997Web designer
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Design InternPbs Channel 8 Mar 1995 - 1996TempeDesigned magazine layout and graphics for monthly magazine and created on-air graphics.
Rob Hedrick Skills
Rob Hedrick Education Details
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Studio Art
Frequently Asked Questions about Rob Hedrick
What company does Rob Hedrick work for?
Rob Hedrick works for American Express
What is Rob Hedrick's role at the current company?
Rob Hedrick's current role is Director of Product Design.
What is Rob Hedrick's email address?
Rob Hedrick's email address is ro****@****pse.com
What is Rob Hedrick's direct phone number?
Rob Hedrick's direct phone number is +160238*****
What schools did Rob Hedrick attend?
Rob Hedrick attended Arizona State University.
What are some of Rob Hedrick's interests?
Rob Hedrick has interest in Theology, Sci Fi, Spending Time With My Wife And 4 Sons, Reading, Brazilian Jiu Jitsu.
What skills is Rob Hedrick known for?
Rob Hedrick has skills like User Experience, User Interface Design, Css, Flash, Wireframes, Interaction Design, Web Design, Mobile Applications, Illustrator, Agile Methodologies, User Centered Design, Dreamweaver.
Who are Rob Hedrick's colleagues?
Rob Hedrick's colleagues are Rophina Uboh, Isabella Paydar, Jonathan Andres Caballero Zamorano, Ian Peng, Elizabeth Malongane, Parris Edwards Mcnairn, Mandeep Singh Rana.
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