Robert Vaughn Email & Phone Number

Durham, Nc

I work with companies in the Triangle whose employees want to engage and give back to their community. This starts with understanding the unique CSR goals (Corporate Social Responsibility) at each company, then matching that with volunteer opportunities that include team building and greater understanding of the mission and work of a Ronald McDonald House. I also am involved in expanding our major gift program as the scope of our program offerings expands.

Winston-Salem, Nc

Acquired and led 25 year old market leader in upper end kitchen and bath design and remodeling. Awarded “Best of Houzz” for Service 2014-2016 based on excellence in customer reviews, quality of services and responsiveness. Company consisted of 5 designers, 14 total employees creating and installing over 150 high end kitchen and baths per year with emphasis on innovative and breakthrough designs.

Winston-Salem, Nc

Responsible for all sales to grocery, mass merchandise and convenience store trade, representing 50% of company wide sales. Developed sales programs with major grocery accounts and introduced fresh daily delivery program into Deli/Bakery Department, achieving market leadership with a 35% share of the doughnut category nationwide.Implemented sales programs specifically for the mass channel, and successfully sold into 828 Wal-Mart and 490 Target stores, with weekly sales of $280,000 and $147,000 respectively.

Winston-Salem, Nc

Responsible for franchise store operations, representing 91 stores. Ensured new franchise stores were opened successfully and existing stores were run to standard. Hired and directed a staff of six Krispy Kreme franchise consultants who worked directly with franchise groups to build out their markets. Successfully opened 61 stores in 36 months, averaging $172,000 in opening week sales.Part of six person multifunctional team that successfully introduced Krispy Kreme to Australia.

Winston-Salem, Nc

Led the development of an expanded and more professional sales and marketing department in preparing the company for successful IPO in 2000.Formalized Krispy Kreme local store marketing strategy. This involved systematizing various means of generating brand awareness and word of mouth without paid media, and replicating in different markets.Wrote first formal marketing plan and presented to senior management.

Winston-Salem, Nc

Cofounded and launched new company to provide garment screenprinting for the imprinted apparel industry. I held equity ownership and P&L responsibility in a start-up environment. Staffed all functional areas, participated in site selection and upfit, equipment purchase, systems development, operational procedures, and key account sales. Led a team of eight direct reports and at peak 175 personnel. Sales grew to $7MM in three years, which ranked us among the top 15 screenprint shops in the U.S. We partnered with Hanes to launch 1996 Atlanta Olympic product line, and also supplied Champion products, Polo, Starter and addidas. Helped negotiate a joint venture with Sara Lee in 1995.

Winston-Salem, Nc

Established strategic alliances with varied industry customers, including Hard Rock Café, Universal Studios. Negotiated exclusive contract to supply apparel of $30MM annually to Winterland, the largest music licensing company in the U.S. at the time. Leveraged their music properties to get retail sales of country music apparel in Wal-Mart and Target. Responsible for complete sales, marketing, and logistics management.

Minneapolis, Mn

Consumer Packaged Goods marketing positions working on portfolio of products including Big G cereals, Yoplait yogurt, Betty Crocker frosting and Gold Medal Flour.

M.B.A, Marketing, Finance

B.S, Marketing

Education record