Robin Johnson

Robin Johnson Email and Phone Number

Convention Sales Manager @ Primm Valley Casino Resorts
Robin Johnson's Location
Las Vegas Metropolitan Area, United States
About Robin Johnson

An experienced Sales & Marketing Director with over 20 years of significant knowledge in a wide range of positions within the industry. Implemented several Sales & Marketing programs that have become instrumental to a company's strategic marketing plan. Marketing programs initiated by me have attributed to branding & public relations values worth millions of dollars. Creative, driven and profit minded with a reputation of maximizing resources to deliver results. Holds a track record of delivering creative innovative ideas and finding ways to implement them successfully. Experience in developing and implementing both traditional marketing plans and online marketing plans as well as developing a sales plan to optimize profitability of the property. Developed partnerships with many sports teams based on barter so that everyone minimized expenses and brought more value to the partnership by focusing on each other's needs and what they could provide to each other. This optimized the exposure the casino properties received with minimum investments and soft costs instead of hard costs. Many Las Vegas properties are emulating these programs in the current economy as it has a proven track record for success. Proven ability to build and maintain positive relationships that assist in focusing on growth and profitability.Specialties: A creative and entrepreneurial individual with key areas of expertise including• Sales & Marketing• Partnership Relationships• Motorsports Partnerships• Other Sports Marketing• Sponsorship Negotiation• Public Relations• Social and Mobile Media• Project Management• Strategic Planning and Execution• Event Planning• Contract Negotiation and Management• Creative problem solving• Web Development• Consulting

Robin Johnson's Current Company Details
Primm Valley Casino Resorts

Primm Valley Casino Resorts

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Convention Sales Manager
Employees:
13
Robin Johnson Work Experience Details
  • Primm Valley Casino Resorts
    Convention Sales Manager
    Primm Valley Casino Resorts Jul 2014 - Present
    Las Vegas, Nevada Area
    As Convention Sales Manager, I am responsible for solicitation of new business, rate negotiation and contracting of Convention Sales Groups, Tour & Travel Groups, Wedding Groups, Sports Groups, Reunion Groups, Corporate Groups, Small Meetings, SMERF groups and other Ad Hoc Groups. I also prepare all the Banquet Event Orders and Banquet Checks as Delphi Administrator. At Primm Valley Casino Resorts we have 3 Hotel Casinos on the Nevada-California State Line that are easily accessible from both California and Las Vegas on Interstate I-15. We are located approximately 35 minutes from McCarran International Airport and the Las Vegas Center Strip.We have a 20,000+ square foot Convention Center at Primm Valley Resort & Casino, along with a 30,000+ arena at Buffalo Bill's Resort & Casino.and 8,000 square feet of meeting space at Whiskey Pete's Hotel & Casino. We have the perfect meeting space for your next group or event in Primm!
  • Rk Motors Collector Car Auctions
    Sponsorship And Partner Manager
    Rk Motors Collector Car Auctions Jul 2013 - Nov 2013
    Mooresville, Nc
    RK Motors Collector Car Auctions was a subsidiary of RK Motors Charlotte, the country’s leading builder and retailer of investment-grade classic, custom, and high performance vehicles. RK Motors Collector Car Auctions conducted a live-bid vehicle auctions at which top-quality classic automobiles were offered for sale to the public. RK Motors is associated with the RK Performance Center, a nationally-recognized leader in automotive restoration services; Myclassicgarage.com, a social media site for collector car enthusiasts; and, Michael Waltrip Racing, the legendary NASCAR racing team and two-time winner of the Daytona 500.I looked for sponsor partners for Charlotte’s largest collector car auction to the Charlotte Convention Center October 31 – November 3, 2013.Over 180,000 sq. feet of display space filled with hundreds of the finest classic and high performance cars on the market. RK Motors Collector Car Auctions will continue RK Motors’ focus on selling world-class classic and high-performance cars. The auction house will hand-select cars offered for sale at their events. Dealers and private collectors from around the world participated.
  • Riviera Hotel & Casino
    Vice President, Sponsorship Marketing
    Riviera Hotel & Casino Aug 2011 - Jul 2013
    Las Vegas, Nevada Area
    Responsible for securing partner companies to support and participate in Special Events & Promotions, Concerts, Conventions, Groups, Charity Events, New Program Development, Creative Branding, Relationship Building, Sports Marketing and other Sponsorship Campaigns to optimize brand awareness and increase traffic flow. I also booked groups in the tour & travel markets.In this position I reported to the CEO and manage other special projects and solicit new opportunities to benefit the company. I worked from a remote location in a home office in Mooresville, NC as a marketing consultant with the working title VP of Sponsorship Marketing given to me by the CEO, Andy Choy. I also worked closely with the Marketing Department, Operations Department, and Revenue Department.
  • American Casino & Entertainment Properties
    Corporate Director Of Partnership Marketing
    American Casino & Entertainment Properties Oct 1996 - Jul 2011
    Las Vegas, Nevada Area
    I worked here for almost 15 years in two postions in the Sales & Marketing Departments.As Corporate Director of Partnership Marketing, I was responsible for Revenue Generation efforts in connection with innovative Marketing including Promotional Events like NASCAR and NHRA driver autograph sessions, Charitable Initiatives, Creative Branding, Relationship Building, and Sports Marketing to optimize brand awareness to the four properties.This position was created for me as I had been involved in Sports Marketing Campaigns since 2003 working with NASCAR teams in the Nationwide Series, Truck Series and Cup Series while working as the Tour & Travel Sales Manager. The Sports Marketing programs I initiated in this position include NASCAR race team partnerships, NHRA race team partnerships, Las Vegas Motor Speedway partnership, and NFR sponsorship. I also hosted several fund raisers for charities such as the Dale Earnhardt Foundation Celebrity Poker Tournament, Kyle Busch Foundation Toy Drive, Women's Auxiliary of Motorsports Charity Auction, Speedway Children's Charities Troxel Challenge.I also was involved in Public Relations efforts of opening two of the attractions on top of the Stratosphere Tower by partnering with NASCAR drivers to create a marketing buzz. The Insanity Ride in 2005 with Michael Waltrip as the "first official rider". And SkyJump in 2010 where I secured Kurt Busch to be one of the "first official jumpers" followed the next year by Carl Edwards.I also created the Dale Earnhardt display at the Stratosphere in Dec 2010 with the # 1 of 10 limited edition Dale Earnhardt Hall of Fame Camaro which was autographed by Teresa Earnhardt, Taylor Earnhardt, Kerry Earnhardt, Kelley Earnhardt Miller, Dale Earnhardt, Jr., Richard Childress and Chocolate Myers. Teresa Earnhardt loaned me Dale Earnhardt memorabilia from Dale's famous final 76th career win to display at the property. This was one of the properties most successful Marketing promotions for 5 years.
  • American Casino & Entertainment Properties
    Tour & Travel Sales Manager
    American Casino & Entertainment Properties Oct 1996 - Jul 2008
    Las Vegas, Nevada Area
    Prior to moving to the Corporate Director of Partnership Marketing for American Casino & Entertainment Properties I also held a position in the Sales Department working for Stratosphere Casino Hotel & Tower, their flagship property. I accepted a new position as Corporate Director of Partnership Marketing that was created for me when the new ownership puchased the property in 2008. As Tour & Travel Sales Manager, I was responsible for solicitation of new business, rate negotiation and contracting of Wholesale Accounts, Group Series, Tour & Travel Groups, Wedding Groups, Sports Groups, Reunion Groups, Corporate Groups, Small Meetings, SMERF groups and other Ad Hoc Groups. I am familiar with LMS property reservations systems, SMS property reservation systems, AS 400 systems, Delphi Sales & Catering Management System as a Key Operator, BEO Set Up, Menu Set Up, Room set ups inluding Theater, Classroom, U-Shaped, Auditorium, Dinner Rounds and other common banquet set ups. I worked closely with the Catering and Convention Services to ensure all guests were happy with their events from the time the group was booked until the event was completed.Also sold group meal tickets at other property restaurants and group tickets to the thrill ride attractions to the groups. In this position I also attended trade shows and respresented the property.
  • Hacienda Hotel & Casino
    Sales Manager
    Hacienda Hotel & Casino Jan 1996 - Oct 1996
    Las Vegas, Nevada Area
    Responsible for all Wholesale Accounts, Tour & Travel Accounts, and booking Small Meetings, Corporate and other Ad Hoc Groups. In this position I also attended trade shows and respresented the property.
  • Sahara Gaming
    Sales Manager
    Sahara Gaming Jan 1994 - Jan 1996
    Las Vegas, Nevada Area
    Responsible for Wholesale Accounts, Tour & Travel Accounts, and booking other Ad Hoc Groups. In this position I also attended trade shows and respresented the property.
  • Hacienda Hotel & Casino
    Tour & Travel Sales Coordinator
    Hacienda Hotel & Casino Feb 1991 - Mar 1992
    Las Vegas, Nevada Area
    Assisted the Sales Managers with the Wholesale Accounts, Tour & Travel Accounts, Small Meetings and other Ad Hoc Groups. In this position I also attended trade shows and respresented the property.

Frequently Asked Questions about Robin Johnson

What company does Robin Johnson work for?

Robin Johnson works for Primm Valley Casino Resorts

What is Robin Johnson's role at the current company?

Robin Johnson's current role is Convention Sales Manager.

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