Robin Olson Email & Phone Number

Denver, Colorado, United States

Account Exec for prominent Contract Manufacturing division specializing in premium Skin, Hair and Body Care formulations with rounded expertise in the natural and organic space. • Lead project management and client relations for key accounts from product concept through in-market execution• Nurture interface with cross functional teams including Supply Chain, Planning, R&D, Compounding, Production, Finance, Logistics• Serve as internal advocate for multiple, competing account needs within dynamic and complex customer portfolio• Manage weekly milestones to meet product launch and restock requirements/brand/sku• Establish and track annual sales forecasts assigning quarterly adjustments to align to revenue and EBITDA goals• Maintain awareness to cutting edge ingredient technologies to feed innovation initiatives• Leverage ERP and project interface portals to navigate key milestones and promote process evolution

Greater Denver Area

Executive team member responsible to conceive and execute multichannel Marketing & Product Development calendar for global manufacturer and distributor of premium professional skincare and mineral makeup product line. Selected accomplishments:• Implemented project management infrastructure to execute master marketing calendar integrating product development, promotions, custom programs, public relations and digital initiatives• Developed internal team of 10 responsible to products, promotions, programs, creative, design, public relations, content strategy and development, social media, E-commerce initiatives for global organization• Under leadership grew E-commerce division from 5% to 16% of business including establishment of direct partnership with Amazon• Led expansive rebranding project to seamlessly integrate multiple brands and sublines into single brand identity; included extensive sku rationalization, brand architecture, management of inventory depletion with concurrent build, production of creative asset series for brand relaunch

Greater Denver Area

Recruited to architect and implement strategy for brand optimization including enhanced product performance, brand identity refresh, streamlined product offering; lead product development, purchasing, production, package design, established performance management protocols.Selected accomplishments:• Led aggressive and broadbased cost reduction initiatives • Streamlining efforts yielded 35% gross margin improvement within 2 years• Reduced operating expenses by 40% • Launched new products representing 26% revenue 2012• Achieved organic certification for product line per USDA & NSF personal care standards

Greater Denver Area

Ascended $650MM global organization with final appointment as Director of Creative Services in 2008. Prior positions included Director Marketing & Product Development, Modern Organic Products (MOP) 2002-2007, Director Product Development, American Crew/MOP 2000-2002, Marketing Manager 1999.Member of Executive team charged with architecting new business division integrating multiple brands into single organization; designed new department to centralize creative project execution to optimize process and cost efficiencies for print, production, merchandising, web & graphic design, purchasing, public relations; supervised internal team of 5, managed external PR and creative agency partnerships; served as lead internal producer for multi-brand photo shoots, AV projects; established seamless project flow between internal and external creative teams applying fully integrated project calendar and unified creative briefing protocol.Selected accomplishments:• Delivered 400 multi-brand creative projects annually, on time and in budget• Optimized purchasing efficiencies via integrated master marketing calendar • Implemented multi-bidding processes for $84MM/yr brands• Deployed cost efficiencies contributing to YOY 9% gross margin increase

Greater Denver Area

Led development for 78 successful product launches for revolutionary line of hair and body care products, bringing salon quality to the natural personal care market; championed evolved product development practices in relation to natural formulation and technological innovation to heighten brand value; implemented advanced promotion cycle; reduced inventory levels; fixed production quantities to deliver on annual financial projections.Selected accomplishments:• Streamlined sku count by 44% while managing new product launch cycle at average rate of 4 products per quarter• Executed sub-line launch of 10 products yielding most profitable category in brand history• Managed marketing and product development calendars and budgets delivering 40% annual revenue in promotional sales• Under leadership grew brand at YOY compound annual growth rate of 31%