Robin Olson Email & Phone Number

Denver, Colorado, United States

• Account Exec for prominent Contract Manufacturing division specializing in premium Skin, Hair and Body Care formulations with rounded expertise in the natural and organic space.
• Lead project management and client relations for key accounts from product concept through in-market execution
• Nurture interface with cross functional teams including Supply Chain, Planning, R&D, Compounding, Production, Finance, Logistics
• Serve as internal advocate for multiple, competing account needs within dynamic and complex customer portfolio
• Manage weekly milestones to meet product launch and restock requirements/brand/sku
• Establish and track annual sales forecasts assigning quarterly adjustments to align to revenue and EBITDA goals

Greater Denver Area

• Executive team member responsible to conceive and execute multichannel Marketing & Product Development calendar for global manufacturer and distributor of premium professional skincare and mineral makeup product line..
• Implemented project management infrastructure to execute master marketing calendar integrating product development, promotions, custom programs, public relations and digital initiatives
• Developed internal team of 10 responsible to products, promotions, programs, creative, design, public relations, content strategy and development, social media, E-commerce initiatives for global organization
• Under leadership grew E-commerce division from 5% to 16% of business including establishment of direct partnership with Amazon
• Led expansive rebranding project to seamlessly integrate multiple brands and sublines into single brand identity; included extensive sku rationalization, brand architecture, management of inventory depletion with.

Greater Denver Area

• Recruited to architect and implement strategy for brand optimization including enhanced product performance, brand identity refresh, streamlined product offering; lead product development, purchasing, production.
• Led aggressive and broadbased cost reduction initiatives
• Streamlining efforts yielded 35% gross margin improvement within 2 years
• Reduced operating expenses by 40%
• Launched new products representing 26% revenue 2012
• Achieved organic certification for product line per USDA & NSF personal care standards

Greater Denver Area

• Ascended $650MM global organization with final appointment as Director of Creative Services in 2008. Prior positions included Director Marketing & Product Development, Modern Organic Products (MOP) 2002-2007, Director.
• Delivered 400 multi-brand creative projects annually, on time and in budget
• Optimized purchasing efficiencies via integrated master marketing calendar
• Implemented multi-bidding processes for $84MM/yr brands
• Deployed cost efficiencies contributing to YOY 9% gross margin increase

Greater Denver Area

• Led development for 78 successful product launches for revolutionary line of hair and body care products, bringing salon quality to the natural personal care market; championed evolved product development practices in.
• Streamlined sku count by 44% while managing new product launch cycle at average rate of 4 products per quarter
• Executed sub-line launch of 10 products yielding most profitable category in brand history
• Managed marketing and product development calendars and budgets delivering 40% annual revenue in promotional sales
• Under leadership grew brand at YOY compound annual growth rate of 31%