Creative Director
CurrentDrive the vision, ideation, and strategic planning of UI/UX initiatives that shape Citi's customers' rewards user experience across various products and platforms. Lead multiple design teams to ensure cohesive and impactful design execution, guiding all stages from concept through to successful implementation.Spearhead the creation and evolution of robust design systems and streamlined departmental processes to standardize design efforts, enhance operational efficiency, and reduce potential risks. Establish consistent design principles and tools that empower teams to deliver aligned, high-quality results.Offer strategic creative direction and hands-on mentorship, fostering an innovative and collaborative environment. Promote inclusive design principles that prioritize accessibility and diversity, advocating for user-centered experiences that meet varied user needs.Manage the full lifecycle of premier rewards journeys, leveraging budgets from $100K to over $1M to create digital experiences that maximize user engagement and retention. Utilize data-driven insights to shape experiences that add significant value and align with user expectations.Partner closely with teams across functions to ensure design concepts not only align with but also elevate core business objectives and brand values. Facilitate productive exchanges between departments, balancing user needs with business strategy to produce cohesive, results-driven designs.