Robert Boston Email & Phone Number

San Antonio, Tx, Us

As USAA’s P&C Digital Strategist, I support development of the go-to-market strategy for USAA’s personal lines products representing a combined budget of more than $400m annually.As USAA’s P&C Portfolio Product Owner, I have direct leadership responsibilities for a cross-functional marketing team of 7 employees tasked with delivering strategic solutions, martech capabilities, & measurement capabilities in support of USAA’S P&C product marketing teams.

San Antonio, Texas

Responsible for implementation of a marketing optimization program accountable to ongoing 5% YoY efficiency improvement across a $700m media portfolio. This role required leading by influence across marketing, digital, & business functions to identify, execute, & measure performance-oriented experience adaptations.

San Antonio, Texas Area

Responsible for leadership of all client marketing activities, including marketing strategy development, content marketing, paid campaigns, social media, performance analysis, and offline marketing.Increased the customer base of an international client in the Medical Services industry by 50% in six months.Planned and executed a content strategy that helped a B2B software client increase revenue by $10 million in 2016.Leveraged organic search traffic to increase a client’s inbound lead generation by 200%.Led a team ranging from 5 to 25 members to execute and optimize more than two dozen successful client campaigns.

San Antonio, Texas Area

Led the launch of this B2B Software platform as an enterprise focused brand. Developed a comprehensive go-to market strategy including product design, competitive positioning, marketing mix, and value messaging.Created a successful partnership program to expand the company's reach and visibility.Leveraged organic search traffic to drive lead generation for the sales team.Established campaign strategies for social media, content, and paid marketing channels.

San Antonio, Texas Area

Director of all growth activities in Texas including Sales and Marketing. Developed a comprehensive go-to market strategy leveraging email marketing, digital advertising, website optimization, trade shows, and print advertising to drive brand awareness and customer acquisition.Led a team of 4 marketing employees and a sales team consisting of 6 field agents.Increased customer base by more than 500%.Increased revenue by $50 million.

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

High School Diploma, General Studies

Activities and Societies: Air Force Junior Reserve Officer Training Corps, Drama ClubMaintained academic excellence while working 20+.