Robert Boston Email and Phone Number
Robert Boston work email
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Robert Boston personal email
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I am an experienced performance marketing leader specializing in paid media strategy & analytics. I have successfully led concepting, validation, & scaled implementation of highly complex omnichannel acquisition strategies at scale with media budgets greater than $500m annually.
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Digital Strategy Lead And Portfolio Product OwnerUsaaSan Antonio, Tx, Us -
Digital Strategy Lead & Portfolio Product OwnerUsaa Jun 2020 - PresentAs USAA’s P&C Digital Strategist, I support development of the go-to-market strategy for USAA’s personal lines products representing a combined budget of more than $400m annually.As USAA’s P&C Portfolio Product Owner, I have direct leadership responsibilities for a cross-functional marketing team of 7 employees tasked with delivering strategic solutions, martech capabilities, & measurement capabilities in support of USAA’S P&C product marketing teams.
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Experience Optimization LeadUsaa Nov 2017 - Jun 2020San Antonio, TexasResponsible for implementation of a marketing optimization program accountable to ongoing 5% YoY efficiency improvement across a $700m media portfolio. This role required leading by influence across marketing, digital, & business functions to identify, execute, & measure performance-oriented experience adaptations.
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Client Marketing DirectorRisr Marketing & Growth Solutions Mar 2016 - Nov 2017San Antonio, Texas AreaResponsible for leadership of all client marketing activities, including marketing strategy development, content marketing, paid campaigns, social media, performance analysis, and offline marketing.Increased the customer base of an international client in the Medical Services industry by 50% in six months.Planned and executed a content strategy that helped a B2B software client increase revenue by $10 million in 2016.Leveraged organic search traffic to increase a client’s inbound lead generation by 200%.Led a team ranging from 5 to 25 members to execute and optimize more than two dozen successful client campaigns. -
Growth DirectorMedia Fusion Digital Media Platform Oct 2015 - Feb 2016San Antonio, Texas AreaLed the launch of this B2B Software platform as an enterprise focused brand. Developed a comprehensive go-to market strategy including product design, competitive positioning, marketing mix, and value messaging.Created a successful partnership program to expand the company's reach and visibility.Leveraged organic search traffic to drive lead generation for the sales team.Established campaign strategies for social media, content, and paid marketing channels. -
Growth Director- TexasOng-Tsi Mar 2010 - Aug 2015San Antonio, Texas AreaDirector of all growth activities in Texas including Sales and Marketing. Developed a comprehensive go-to market strategy leveraging email marketing, digital advertising, website optimization, trade shows, and print advertising to drive brand awareness and customer acquisition.Led a team of 4 marketing employees and a sales team consisting of 6 field agents.Increased customer base by more than 500%.Increased revenue by $50 million.
Robert Boston Skills
Robert Boston Education Details
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Business, Management, Marketing, And Related Support Services -
John Jay High SchoolGeneral Studies
Frequently Asked Questions about Robert Boston
What company does Robert Boston work for?
Robert Boston works for Usaa
What is Robert Boston's role at the current company?
Robert Boston's current role is Digital Strategy Lead and Portfolio Product Owner.
What is Robert Boston's email address?
Robert Boston's email address is pr****@****ail.com
What schools did Robert Boston attend?
Robert Boston attended American Intercontinental University, John Jay High School.
What are some of Robert Boston's interests?
Robert Boston has interest in Children, Entrepreneurship, Optimization, Business Technology, Marketing, Business Development, Effective Leadership, Civil Rights And Social Action, Education, Politics.
What skills is Robert Boston known for?
Robert Boston has skills like Growth Hacking, Statistical Data Analysis, Business Intelligence, Marketing Strategy, Content Marketing, Strategic Planning, Integrated Multi Channel Marketing, Conversion Optimization, User Interface Design, Marketing Campaign Management, Sem Marketing, Seo Marketing.
Who are Robert Boston's colleagues?
Robert Boston's colleagues are Mathangi Madhavan, Jodie Bible, Lavanya M., Angel Reid, Kirsten R., Kyle Nilsen, Jennifer Zepeda.
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Robert Boston
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