Analytics Manager
CurrentLeveraged sophisticated statistical models to transform a wide variety of information sources into strategic insights that drove senior management decision-making, sales team priorities, and acquisition targeting.Customer Analysis* Estimated current & potential customer upsell/cross-sell opportunity using internal data augmented by external data sources.* Prioritized existing customers and qualified leads by expected lifetime value based on estimated opportunity size and probability of purchase.* Drove sales targets and strategy with potential opportunity reports, presented and explained to sales teams and managers.* Estimated likelihood of customer attrition for customer retention campaigns.Competitor Analysis* Drove company acquisition strategy with data-driven process for identifying merger targets among smaller competitors.* Created KPIs to identify growth opportunities and competitive threats.These include business formations index, growth index, competitor growth index, and market concentration index. Used by senior management to set company-wide strategy.* Drove competitive strategy with segmentation analysis of competitors.
