I help adtech and martech businesses banish bland copy and humanise B2B content through clear, concise copywriting.

PubMatic is a digital advertising technology company for premium content creators. The PubMatic platform empowers independent app developers and publishers to control and maximise their digital advertising businesses. • Led the marketing, PR, branding, events, communications, content development and sales enablement for the business in Europe and APAC• Developed the thought leadership and PR strategy to raise the profile of the business and key executives, increasing the volume of localised content and repurposing it to boost PR coverage and relevance • Increased the volume of international internal events to deliver market education and grow client relationships while focusing external event sponsorship on driving thought leadership and changing perceptions of the business• Launched an international content strategy to amplify our messages globally, reach new audiences and maximise the value of our content • Managed a team of five based in London, Singapore and Tokyo and reported in to the US• Member of the EMEA Leadership Team

The premier data cooperative for catalogue & multi-channel retailers, helping Abacus Alliance members to use the power of cooperative transactional data to improve their direct marketing effectiveness and return on investment.• Brought focus and consistency to marketing, developing the messaging and simplifying the brand structure• Developed events that delivered thought leadership, client engagement and lead generation.• Created all thought leadership content, including videos, blogs, case studies, reports and collateral• Rebuilt and relaunched the website to reflect the total business and introduced marketing automation

The African Child Trust aims to relieve poverty and advance development in Africa by educating children, empowering widows and enriching communities.

• The company’s only marketing specialist, setting up the marketing framework, creating positioning, messaging and strategy and simplifying the brand structure to establish clarity and consistency for Maxifier in a cluttered technology marketplace• Accountable for controlling the marketing budget • Developed and led the PR strategy, managing the UK and US PR agencies and increased coverage by 300% in my first three months. Used PR to substantially build the profile of Maxifier in these core markets through strong press coverage and positioning key executives as thought leaders• Created all content and assets to support the sales and business needs, including collateral, case studies, presentations, white papers, blog posts, bylines, social media posts, videos, infographics and all web content and localizing based on the different market needs • Created, planned, managed and implemented all aspects of our international in-house events to drive lead generation and thought leadership, growing the Tokyo event to over 200 delegates and generating $70,000 in sponsorship revenue. Also developed the strategy around event sponsorship and exhibitions. • Established product positioning and messaging, working with the Product team in the US and Russia to co-ordinate product releases, develop customer-facing communications and professionalise our approach to product marketing• Launched Maxifier in Japan with the local team to support the company’s international growth• Led the planning and delivery of the communication strategy to internal and external audiences in connection with Maxifier’s acquisition by Cxense, ensuring consistent and synchronised messages and helping facilitate a smooth transition • Introduced a Client Advisory Board to build closer relationships with key customers and ensure product plans were in-line with the needs of the market• Reporting in to the CEO in New York

Maxifier, the world’s leader in online ad campaign performance optimisation

• Hired to this new role to build effective international marketing, developing and executing marketing plans to support the business outside the US, with particular focus on the UK market as well as Germany and Japan• Responsible for creating and localising relevant content for the different markets, including sales collateral, press releases, presentations, the UK, German and Japanese websites and working direct with clients to write and produce regional case studies• Established a strong UK PR presence, growing the business profile and that of its European MD. Managed the UK and German PR agencies with over 100 press cuttings generated in a single year • Launched AudienceScience in Japan and delivered it's first Tokyo targeting seminar, attracting 100 delegates and generating positive press coverage • Planned and launched a new Audience Targeting offering, working with the Product team to develop the audience groups, creating the necessary supporting materials and an Audience Targeting website and working with sales to target agency planners to drive initial interest• Developed UK events to help maintain client loyalty, including training workshops in conjunction with the Account Management team and our first Publisher forum • Created and executed the rebranding strategy of ‘wunderloop’ as AudienceScience following the acquisition of the business and managed the Hamburg-based marketing team

• The first Director of International Marketing and third UK employee, launching the ad exchange concept globally and driving the strategy to define a new market and build Right Media into the leading brand • Developed the global positioning for the Exchange to ensure clear and relevant messaging for the different target audiences• Built up PR from scratch, actively educating industry bodies and journalists by demonstrating the platform in order to deliver strong press coverage. Became a regular press contributor• Developed and executed the events strategy for lead generation and awareness across the regions, including events in the UK, France, Germany, Russia, Mexico, Singapore and Japan• Worked closely with the international regional sales teams to ensure marketing aligned with their focus and supported their acquisition targets• Increasingly collaborated with Yahoo! Corporate PR in the US, UK and Germany, educating them on the businesses and building strong working relations with the key personnel

• Head hunted to set up marketing for the international business, professionalising the communications strategy and working with the local teams to grow awareness of the business in the key markets of the UK, France, Germany, Australia, and Japan • Launched Abacus in Australia and France, using PR, exhibitions and direct mail to generate interest and leads • Launched the UK’s first B2B data cooperative, achieving high visibility from scratch• Managed and ran lead generation educational seminars in France, Germany and Japan • Developed Abacus’ value proposition to grow client retention and establish differentiation• Member of the Abacus European Management Team and UK and French Executive Team• Marketing Manager reported directly to me

• Developed and defined the strategy for launching a new division focused on small businesses • Initiated market potential and sizing research into data demands for small and medium businesses (SMBs). This provided the basis for developing the business and marketing plans.• Played a central role in defining an online e-commerce site to sell lifestyle data to SMBs

• Delivered strategy for the branding, positioning and communicating of a new European division• Re-defined the positioning and branding to communicate the strategic benefits of working with Claritas and raise awareness of Claritas as a provider of value-added solutions• Instigated a research programme into the perceptions of internal staff, suppliers and clients that provided the basis for developing and segmenting the UK business• Grew PR into a key communication and lead generating channel • Responsible for four direct reports

• Planned and implemented a major group re-branding strategy, uniting three separate brands - NDL, CMT and Claritas Micromarketing - under the Claritas name• Controlled marketing for three separate companies, ensuring individual plans and positionings.• Launched a new financial segmentation product into the UK data market

• Improved marketing effectiveness with 75% more projects undertaken without extra resource• Planned, managed and developed the client conference into an annual event• Grew PR coverage by over 300%• One direct report

• Developed sustained advertising strategies for NDL to rebuild brand and product awareness.• Successfully grew the annual Charity Workshop into a self-funding, profit-generating event

• Planned and developed direct marketing programmes with third party partners to target and sell Barclays branded insurance products to Barclays Bank and Barclaycard customers• Provided marketing expertise, advice and support to the Barclays Life marketing teams

• Prepared and implemented direct marketing communications strategies for B2B technology clients