Rohit Varanasi Email & Phone Number

Chapel Hill, Nc, Us

Raleigh-Durham-Chapel Hill Area

• Led a Design Thinking team focused on enhancing the user experience for a professional networking platform with 4K+ users.• Applied design thinking methodologies such as empathy maps, stakeholder maps and storyboards to develop a deeper understanding of user needs.• Conducted 50+ user interviews with job seekers, recruiters, and career coaches and leveraged their insights to ideate and prototype new feature/experience offerings.• Created simplified interfaces that enabled more… Show more • Led a Design Thinking team focused on enhancing the user experience for a professional networking platform with 4K+ users.• Applied design thinking methodologies such as empathy maps, stakeholder maps and storyboards to develop a deeper understanding of user needs.• Conducted 50+ user interviews with job seekers, recruiters, and career coaches and leveraged their insights to ideate and prototype new feature/experience offerings.• Created simplified interfaces that enabled more intuitive navigation and use of the platform, validating the data by surveying a diverse group of users.• Refined and presented an expansive set of product and strategy recommendations to the CEO with the help of impact analyses and prioritization grids. Show less

Durham, North Carolina, United States

Management in Hi-Tech Industries

New York, United States

• Ideated new features, created design mockups and PRDs, and led product discovery for Rockstar Games’ PC platform and D2C storefront, directly impacting millions of users.• Collaborated with engineers and UX designers to research and propose fundamental feature additions to increase community engagement, which would result in enhanced platform user retention and higher D2C revenue.• Conducted surveys and analyzed competing market leaders such as Steam and Epic Games Store to model user… Show more • Ideated new features, created design mockups and PRDs, and led product discovery for Rockstar Games’ PC platform and D2C storefront, directly impacting millions of users.• Collaborated with engineers and UX designers to research and propose fundamental feature additions to increase community engagement, which would result in enhanced platform user retention and higher D2C revenue.• Conducted surveys and analyzed competing market leaders such as Steam and Epic Games Store to model user behavior and engagement with core features.• Defined multiple success metrics and detailed feature integration with other dependent features in the platform roadmap.• Recommended implementation strategies by leveraging feedback from a proposal to the VP and directors of the product wing. Show less

Hyderabad, Telangana, India

• Developed & deployed Salesforce-based sales & quoting solution for a major health insurance provider in the US, reducing time taken for quoting flows by 60% for over 3.5M users.• Took ownership of the end-to-end data retrieval and document generation functionalities, streamlining the process to enable a 30% increase in efficiency under load.• Leveraged the Agile framework to modify and enhance the existing chain of communication between product owners and dev teams, leading to… Show more • Developed & deployed Salesforce-based sales & quoting solution for a major health insurance provider in the US, reducing time taken for quoting flows by 60% for over 3.5M users.• Took ownership of the end-to-end data retrieval and document generation functionalities, streamlining the process to enable a 30% increase in efficiency under load.• Leveraged the Agile framework to modify and enhance the existing chain of communication between product owners and dev teams, leading to increased accuracy in user story points allocation and a 50% reduction in time spent on story refinement.• Accelerated adoption of Salesforce OmniStudio throughout the firm by designing, prototyping, and demonstrating a cloud-based streaming platform. Show less

Master'S Degree, Engineering Management

Activities and Societies: President - Media Club Managing Product Design; Marketing; Finance & Accounting; Management in High-Tech.

Bachelor Of Engineering - Be, Electrical, Electronics And Communications Engineering

Activities and Societies: CBIT Photography Club, CBITMUN, TEDxCBIT