Ron Sharp Email & Phone Number

United States

Manages a national sales team to influence the United States Pepsi Distribution system to achieve mutually shared goals. Leads sales team to develop specific marketplace initiatives to deliver Lipton plan through execution, partnership funding, training, and innovation. Develops the strategic road map, as well as, implements and executes short and long term plans. Leads business with size and scope in excess of 286MM cases and a trade budget of $26MM.Delivered Category Share leadership through effective management of strategic initiatives implemented through PepsiCo's bottler network.Exceeded Profit Plan by implementing a competitive price/package architecture delivering 27MM incremental single serve cases.Developed a collaborative regional strategy in underdeveloped markets by leading negotiations with bottler principles and PepsiCo senior leadership.

Lead the National Field Sales Team for the Pepsi Lipton Partnership.

Directed sales of Pepsi-Cola Fountain and Bottle and Can beverages in the Foodservice Channel.Set objectives, score-carded and rewarded success for 11 Direct reports including 4 National Account Mangers and 7 Regional Foodservice representatives to exceed plan targets by 15.7%.Upgraded sales capability of the team through individual development, coaching and recruiting new talent.Led negotiations to acquire pouring rights at prestigious properties including the Toyota Center, George R. Brown Convention Center and the Cynthia Woods Mitchell Pavilion.Received the PBG "Rules of the Road" award as outstanding role model.

Managed Lipton Tea portfolio in the Western United States.

Trained and influenced sales team within Pepsi bottlers to growth Lipton sales in retail and foodservice channels of business within Western United States. Developed and executed Brisk single serve strategy throughout West, resulting in successful national rollout.Drove 27 points of category share improvement in Western United States through multi-level influence within Retailers and Pepsi distributors driving distribution, feature and display execution and consumer awareness. Translated National Retail and Marketing Imperatives into actionable regional initiatives to connect strategy, tactics and field execution.

Developed and executed sales strategy for national regional accounts to include large format, grocery and small format, convenience and gas to deliver sales and profit objectives.Achieved increased promotional activity to drive volume in HEB, Fiesta and Sellers to 71% growthSecured incremental Space and Promotion in Valero to deliver 54% single serve growth.Recognized as most valued Vendor for commitment to developing Pepsi brands among multi-cultural consumers.

Tripled Foodservice volume in Pepsi's Business, Industry and Education Channel. Successfully led negotiations to acquire multi-million dollar contracts with Independent School districts and College and University Campuses including Spring, Galveston, Laporte, Huntsville, Brazosport, Aldine and Lone-Start Community College.Drove Bottler profit through increased distribution in National Contract Feeders Aramark, Sodexho and Compass.Led the development and implementation of the conversion strategy involving cross functional teams to successfully transition equipment, marketing and product distribution for all major acquisitions.

Recognized as the top performing Sales professional. Increased highly profitable and competitive office system placements in North Harris County through tenacious efforts and interpersonal application.

Bsba, Business Management

Activities and Societies: Alpha Kappa Lambda Fraternity

B.S, Business, Management