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As a game studio and consultancy with 15 years experience in the gaming industry, we bring a different approach to developing and maintaining customer relationships.As gaming technology and methodology experts, we help non-gaming clients achieve sustained customer loyalty and evangelism. We help clients create immersive experiences that build a connection between the customer and the brand, leveraging game mechanics, narrative design, and other innovative approaches. We guide clients through designing and implementing data-driven customer engagement strategies, including customer journey mapping, loyalty loops, metrics analysis, and optimization. Let's connect to explore how we can take your customer relationship to the next level.rotterburn@aliceandsmith.com
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Chief Executive OfficerAlice & SmithLondon, Gb
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Vp, Business DevelopmentAlice & Smith Jan 2023 - PresentMontréal, Québec, Ca
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Media And Entertainment - Client DirectorMicrosoft Jun 2017 - Jan 2023Redmond, Washington, UsHelping organisations across the media and publishing sector transform their business with digital technologies across 4 key areas:Audience engagement:Helping our customers better understand their customer needs by collecting and analyzing a large variety of data, provide engaging experiences, and deliver personalized media and services over many channels.Sales & Service:Empower marketing and sales forces to be tremendously more effective. Increase the productivity and quality of customer service. Offer advertisers the ability to reach precisely the consumers they want, anytime, anywhere.Operational Efficiency:Helping customers manage investments in content and delivery, automate operations, and provide efficient services through collaboration, service productivity, and improved customer insight.Product Transformation:Helping customers deliver personalized content on demand, develop new services and products to create new revenue streams, monetize existing inventory of content, increase advertising inventory, and extend broadcast properties. -
Client Manager - Media And CommunicationsMicrosoft Jun 2016 - Jun 2017Redmond, Washington, UsHelping customers digitally transform their business through the 4 pillars of customer engagement, employee empowerment, optimizing operations and transforming products.
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Client Manager - Enterprise And GlobalMicrosoft Sep 2013 - Jun 2016Redmond, Washington, UsI work with some of Microsoft's biggest global customers across a broad spread of industries.I help customers to find solutions to their business problems; from cutting costs to how their employees can leverage their data to make more educated decisions.Focussing on the 4 core pillars of Mobility, Cloud Computing, Big Data and Enterprise Social I work with my customers to ensure they have the right technology in place to achieve their company's long term and short term vision.
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Advertising & Online, Uk-Uk Trade MarketingMicrosoft Jul 2011 - Aug 2012Redmond, Washington, UsI was placed in the Trade Marketing Team within the Advertising and Online (A&O) department. My primary focus was as a sales resource to present to clients and advertising agencies around Microsoft’s advertising story across their different platforms. I became Microsoft’s UK Windows 8 specialist while the product was in beta presenting to ad and creative agencies, customers such as O2, Barclays, Nationwide, Volkswagen, BBC, ESPN and Groupon and eventually to some of Microsoft’s major clients including MDs and CEOs at the Cannes Advertising Festival in June 2012, including Sir Martin Sorrell, CEO of WPP, Lindsay Pattison, CEO of Maxus, Daren Rubins, CEO of PHD, Stuart Bowden, MD of MEC, Paul Wright, Chief Digital Officer of Omnicom and David Wheldon, Head of Brand at Barclays.I also was a prime tweeter for the social engagement plan, blogged for Microsoft product launches, designed an ad agency engagement programme which was taken on as a best practise across the company, ran multiple evening events for customers and agency evenings including Microsoft’s Imagine conference for over 500 delegates and the MSN relaunch at One Mayfair for 750 people.
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Office TraineeCc Group Jun 2008 - Aug 2008London, London, GbMy placement in Summer 2008 was with CC group, a broad-based marketing communications agency that delivers PR, advertising and integrated communications, specialising in the telecoms, mobile, consumer technology and consumer lifestyle sectors.As well as the ‘office junior’ tasks, I undertook a wide range of responsibilities producing marketing boards for new business presentations and exhibitions. I liaised with printers and designers and delivered a number of ‘last minute’ projects. On the marketing side, I liaised with the sales departments of newspapers, placing advertisements and organising delivery of copy. I sat in on strategy setting meetings and contributed to brain-storming sessions – with some of my suggestions being accepted. Again, I attended client meetings as an observer. -
Office TraineeGreen Issues Communications Ltd Jun 2007 - Aug 2007I worked at Green Issues Communications, at that time one of the top 50 public relations companies in the UK. My duties were varied and as well as ‘tea making’ and ‘mail opening’, the company gave me meaningful responsibilities. As the firm specialised in local government political liaison, I researched – using the web - local councils and their composition, community and action groups and produced initial reports. I also scanned newspapers for client-related stories and looked for new business opportunities producing reports on these. I became familiar with database management and learned at first hand all Microsoft Office software. I had some first-hand dealings with clients and sat in on a number of meetings as an observer.
Rory Otterburn Skills
Rory Otterburn Education Details
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Aston UniversityPsychology -
Reading Bluecoat SchoolPhysics & Physical Education
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Leighton Park School9 A'S
Frequently Asked Questions about Rory Otterburn
What company does Rory Otterburn work for?
Rory Otterburn works for Alice & Smith
What is Rory Otterburn's role at the current company?
Rory Otterburn's current role is Chief Executive Officer.
What is Rory Otterburn's email address?
Rory Otterburn's email address is ro****@****l.co.uk
What is Rory Otterburn's direct phone number?
Rory Otterburn's direct phone number is +150344*****
What schools did Rory Otterburn attend?
Rory Otterburn attended Aston University, Reading Bluecoat School, Leighton Park School.
What skills is Rory Otterburn known for?
Rory Otterburn has skills like Digital Marketing, Online Advertising, Digital Strategy, Digital Media, Marketing Communications, Mobile Marketing, Marketing Strategy, Social Media Marketing, Email Marketing, Account Management, Social Media, Advertising.
Who are Rory Otterburn's colleagues?
Rory Otterburn's colleagues are Christophe Simard, Nick Hoskins, Meghan O'neil, Patrick Greatbatch, Benoit Ethier, Martin Vézina, Michael Stephen Johnson.
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