Joel Rosado Email & Phone Number

New York, NY, US

New York, New York, United States

• Overview: Splash empowers event professionals at enterprise companies with scalable, intuitive tools for seamless event creation, brand management, compliance management and promotion. My role is leveraging insights to.
• Led UX research for Splash’s Salesforce Integration, utilizing interviews and surveys to define design requirements. The redesigned integration improved retention by 8.7% and increased adoption by 37.5%
• Expanded business opportunities for the attendee experience app to include a broader ecosystem of technologies. This foundational work enabled the product team to craft a roadmap expected to generate over $1MM in its.
• Pinpointed the core needs of field marketers through a research-led VoC program, leading to redesigned marketing copy, a website copy, and a revised product vision. These enhancements drove a 12.8% increase in website.
• Pivoted Complex Registration feature to empower marketers to segment and personalize event marketing. This work, directed product to focus on the Sessions feature, addressing its low adoption rate of 9.3%, customer.

New York, New York, United States

• Overview: Valley National Bank offers comprehensive financial solutions to individuals and businesses, providing banking, lending, and investment services. My role involved using insights to guide product decisions.
• Measured the impact of Covid-19 on commercial and retail customers through a pulse survey program. Notably, during the pandemic only 41.1% of all retail accounts were registered for online banking. This fact.
• Produced insights on online banking registration that led to redevelopment of registration process as well as in-branch campaign that improved 30-day active conversions by 13%
• Identified a critical friction point in remote check deposit where endorsement-based rejection rates spiked by 14% due to new regulations. This research resulted in customer communications around deposit requirements.

New York, New York, United States

• Overview:Capital One is a leading financial institution offering a wide range of banking and financial services to consumers, small businesses, and commercial clients. With innovative offerings like Capital One Cafes.
• Facilitated workshops with Marketing and Product Experience teams to generate ongoing research questions and projects. This led to Cafe Experiences being a Q2 and Q3 focus
• Led and synthesized field research for six days across three different markets: Boston, Miami, and Philadelphia. The redesigned experiences were then placed into an A/B experience where NPS increased by 3.4%, eNPS.

New York, New York

• Overview: Braze is the leading lifecycle engagement platform for marketing, growth, and engagement teams. Braze empower brands to humanize connections with customers, resulting in better experiences and increased.
• Designed Content Cards, a customizable, passive messaging channel that appears app interfaces, resulting in a 25% increase in user interaction and streamlining communication pathways
• Designed Currents data streaming integration, enabling real-time data flows for instant insights by reducing data latency by 93%, ensuring timely and accurate decision making
• Improved measurement of design success ROI and engagement understanding by founding a continuous survey program that autonomously triggered and collected scores of key features

New York, New York, United States

New York, New York

• Work closely with product and development on flows, wireframes, problem statements, and user research for several HR-related applications: organization structure, government reporting & compliance, employee reviews.
• Introduced low-budget, guerrilla usability testing regiment into agile development process
• Collaborate with user research team on developing research plans and goals
• Evangelize user centered design as a path towards greater insight
• Write usability testing questions, facilitate testing with prospective users, and propose solutions
• Created and executing research plan for an application designer tool: stakeholder interviews, defining goals, user interviews, usability testing, and reporting findings

Washington D.C. Metro Area

• Instituted and lead usability testing program for multi-million dollar software application
• Interview patent examiners and document research for clients, UX and developers
• Compile statistical data from each test into presentation and formal reports
• Provide recommendations on features and bug fixes based off of testing data
• Work with client on assembling acceptance criteria and wireframes for user stories

• Working on layout, UI and UX of website and mobile application for Foreign Family
• Created identity and planned website for Filipino food group Tarsier
• Consulted Wapo Labs on the UI/UX of their mobile and web applications
• Created identity, wireframes and visual web design for Holland Design Studio
• Developing project concerning improvement of RSS feed UI
• Designed logo and style guide for DC Language Access Coalition

Logan Circle

• Developed wireframes, designs and interaction models for mobile voice activation feature
• Consulted clients and internal stakeholders on best UX/mobile practices
• Designed and produced ongoing features for Personal's Android/iOS application
• Provide project estimates to senior staff during proposal and sales process
• Performed heuristic evaluation and lead UX of GEICO's iPad application update
• Meet with client stakeholders during strategy sessions to develop UX goals and vision

Bachelor Of Arts - Ba, Fine And Studio Arts

Bachelor Of Arts - Ba, Political Science And Government