Joel Rosado Email & Phone Number

New York, Ny, Us

New York, New York, United States

Overview: Splash empowers event professionals at enterprise companies with scalable, intuitive tools for seamless event creation, brand management, compliance management and promotion. My role is leveraging insights to shape strategic product decisions and help our users drive business growth.Accomplishments:• Led UX research for Splash’s Salesforce Integration, utilizing interviews and surveys to define design requirements. The redesigned integration improved retention by 8.7% and increased adoption by 37.5%• Expanded business opportunities for the attendee experience app to include a broader ecosystem of technologies. This foundational work enabled the product team to craft a roadmap expected to generate over $1MM in its first year from net new business and retention• Pinpointed the core needs of field marketers through a research-led VoC program, leading to redesigned marketing copy, a website copy, and a revised product vision. These enhancements drove a 12.8% increase in website traffic, a 6.2% rise in freemium registrations, and a 15% boost in demo requests• Pivoted Complex Registration feature to empower marketers to segment and personalize event marketing. This work, directed product to focus on the Sessions feature, addressing its low adoption rate of 9.3%, customer satisfaction (CSAT) score of 10, and its mention in 22.4% of 2023 churn reports

New York, New York, United States

Overview: Valley National Bank offers comprehensive financial solutions to individuals and businesses, providing banking, lending, and investment services. My role involved using insights to guide product decisions, ultimately increasing banking engagement and customer satisfaction. Accomplishments:• Measured the impact of Covid-19 on commercial and retail customers through a pulse survey program. Notably, during the pandemic only 41.1% of all retail accounts were registered for online banking. This fact highlighted the poor online banking experience where 30-day active users gave an NPS score 6.9% below benchmark. • Produced insights on online banking registration that led to redevelopment of registration process as well as in-branch campaign that improved 30-day active conversions by 13%• Identified a critical friction point in remote check deposit where endorsement-based rejection rates spiked by 14% due to new regulations. This research resulted in customer communications around deposit requirements, significantly reducing deposit rejection rates and enhancing customer satisfaction​​

New York, New York, United States

Overview:Capital One is a leading financial institution offering a wide range of banking and financial services to consumers, small businesses, and commercial clients. With innovative offerings like Capital One Cafes, which provide a unique banking experience coupled with community spaces. Accomplishments:• Facilitated workshops with Marketing and Product Experience teams to generate ongoing research questions and projects. This led to Cafe Experiences being a Q2 and Q3 focus • Led and synthesized field research for six days across three different markets: Boston, Miami, and Philadelphia. The redesigned experiences were then placed into an A/B experience where NPS increased by 3.4%, eNPS increased by 5.9%, and visitor engagement increased 5x

New York, New York

Overview: Braze is the leading lifecycle engagement platform for marketing, growth, and engagement teams. Braze empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Braze, the world's largest enterprise and digital-first brands in dozens of countries on six continents seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences.Accomplishments:• Designed Content Cards, a customizable, passive messaging channel that appears app interfaces, resulting in a 25% increase in user interaction and streamlining communication pathways• Designed Currents data streaming integration, enabling real-time data flows for instant insights by reducing data latency by 93%, ensuring timely and accurate decision making• Improved measurement of design success ROI and engagement understanding by founding a continuous survey program that autonomously triggered and collected scores of key features

New York, New York, United States

New York, New York

• Work closely with product and development on flows, wireframes, problem statements, and user research for several HR-related applications: organization structure, government reporting & compliance, employee reviews, goal setting, talent review, and asset management• Introduced low-budget, guerrilla usability testing regiment into agile development process• Collaborate with user research team on developing research plans and goals• Evangelize user centered design as a path towards greater insight• Write usability testing questions, facilitate testing with prospective users, and propose solutions• Created and executing research plan for an application designer tool: stakeholder interviews, defining goals, user interviews, usability testing, and reporting findings

Washington D.C. Metro Area

• Instituted and lead usability testing program for multi-million dollar software application • Interview patent examiners and document research for clients, UX and developers• Compile statistical data from each test into presentation and formal reports• Provide recommendations on features and bug fixes based off of testing data• Work with client on assembling acceptance criteria and wireframes for user stories

• Working on layout, UI and UX of website and mobile application for Foreign Family • Created identity and planned website for Filipino food group Tarsier • Consulted Wapo Labs on the UI/UX of their mobile and web applications • Created identity, wireframes and visual web design for Holland Design Studio • Developing project concerning improvement of RSS feed UI • Designed logo and style guide for DC Language Access Coalition • Produced multimedia summaries for the Art Directors Club news blog

Logan Circle

• Developed wireframes, designs and interaction models for mobile voice activation feature • Consulted clients and internal stakeholders on best UX/mobile practices• Designed and produced ongoing features for Personal's Android/iOS application• Provide project estimates to senior staff during proposal and sales process• Performed heuristic evaluation and lead UX of GEICO's iPad application update• Meet with client stakeholders during strategy sessions to develop UX goals and vision• Contributed to 3 Pillar Global's UX visibility by writing blog entries and promoting our professional services during industry conferences and meetups

Bachelor Of Arts - Ba, Fine And Studio Arts

Bachelor Of Arts - Ba, Political Science And Government