A freelance creative consultant working with a variety of clients.Leads Social & Creative Strategy, Creative Direction, and Production for brand photo & video shoots.Portrait, Product, and Architectural Photographer.Agencies: We Are BMF Advertising: www.roxannewhitecreative.comStudio: www.roxannewhitestudio.com

- Under my leadership, a team of 18 created best-in-class influencer and social campaigns that inspired new and existing customers, achieving significant success in the industry- Relentlessly elevating the strategic thinking and creative quality of all output from the team- Inspire, motivate, and encourage the talented creative team - Ability to conceptualize briefs into unique ideas, always focused on social trends, showcases our team's agility and responsiveness in a dynamic market- By nurturing and growing the team, we were able to scale the agency's offerings and increase revenue- Led the execution of creative strategy for proposals from start to finishAwards:"Doing #Edu-Tok differently" with Chegg- 2024 Netty Award for Best Educational Content- 2024 Netty Award for Best TikTok Campaign (Education)- 2024 AVA Digital Awards for Best Social Campaign - Platinum- 2024 Merit Awards for Marketing & Communications - Social Media Based Marketing - Gold- 2023 Netty Award for Marketing & AdvertisingBringing Gen Z the "Summer of Sev" with 7-Eleven Canada- 2024 Digiday Content Marketing Awards - Best Branded Content Series – B2C'Global Ambassador Program' with Audible - 2024 Netty Award for Best Influencer Content Strategy- 2024 Merit Awards for Marketing & Communications - Influencer Marketing Strategy - SilverClients: 7-Eleven, Slurpee, Chegg, Meta, Instacart, Amazon Prime Video, Amazon Luna, Gloden Globe Awards and more.

- Created custom, integrated teams for global brands, both on and off-site. - As lead Creative Director at Unilever HQ (US), I was responsible for the overall creative vision and collaborated closely with the global brand teams to ensure brand consistency. - We conceptualized fully integrated campaigns that hit the brand's KPIs, working with the strategy team to bring thumb-stopping social and digital campaigns for various clients to life.- I assembled teams dedicated to brands and creatives who were deeply immersed in culture, social media, and community. - With years of experience in social and digital advertising, I became a trusted strategic creative partner for clients. I cultivated many top-performing campaigns that led to long-term relationships and repeat business for the agency.Awards:- The Drum Content Award's Most Nominated Agency, U-Studio NA, 2021- Campaign's Global In-House Agency of the Year, U-Studio Global, 2021- Adweek's Fastest Growing Large Agency, OLIVER North America, 2021- Adweek's Fastest Growing Large Agency, OLIVER North America, 2020Clients: Nexxus, Tresemme, Caress, Vaseline, St. Ives, Suave, Seventh Generation, Breyers, Hellmann's, Popsicle, Klondike, Culture Republick, Love Beauty and Planet

- Creative department leader overseeing and executing campaign ideas, custom organic and paid socialmedia content, programmatic advertisements, and influencer partnerships- Concepted and executed the social strategy, advertising, and content calendars for Warners, The Vitamin Shoppe, No Nonsense, CVS Beauty Club, Being by Sanctuary, and Franciacorta, measuring successes and audience engagement. - Work closely with clients to identify KPIs and design compelling social experiences and activations to live on Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, and ecom. - Educate clients on new media and emerging technologies that will enhance their over-arching brand strategy and goals. Share monthly recaps to evaluate performance.- Work closely with senior leadership on SOW, budgets, omnichannel goals, analytics, and reporting. Clients: Warners, The Vitamin Shoppe, No Nonsense, CVS Beauty Club, Mercari, Franciacorta and more

• Lead creative design, strategy, and content for Facebook, Instagram, Twitter, Pinterest, Tumblr and mBlog platforms. • Partner with marketing, media, and fashion office to develop integratedmarketing campaigns that highlighted and enhanced both Macy’s and vendors’ social and digital voice. • Instrumental in building creative social department at Macy’s, as the first art director. Utilized test and learn methodologies to approach new tactics and determine the best content for each channel, subsequently, creating the look and feel of each social platform Set up process between marketing, media, creative and the photo studio for seamless omnichannel content production.• Experience across all FOBs: RTW, Mens, luxury, shoes, jewelry, beauty, home, tabletop, etc.• High-Level Campaigns include Black Friday, Fashion Rocks, Award Winning American Selfie Campaign, and the Lead social photographer for Macy’s Parade from 2012-2015.

• Concepted and designed advertising for catalogs, direct mail, and newspapers focusing on layout, graphic design and art direction.• Collaborated with marketing, project management, media, copywriters, photo studio & production to align on high impact, intergrated marketing ads to live on several mediums.• Awarded 2011 Macy’s Make Magic Award for Teamwork.

Created mood boards for Bic Lighters, Gerber, and CVS. Worked directly with a senior designer on new concept designs for clients branding.

Created individual web sites for each broker to showcase his or her exclusives, along with designing weekly ads and brochures for the brokers.

Worked on Belvedere Vodka 2010 campaign. Helped with concepting, choosing talent, reviewing photographer portfolios, and laying out the print campaign. Also worked with creative directors on other client projects.

Photographed luxury properties for individual brokers to showcase on the web and in advertising periodicals.