Roxanne White Email & Phone Number

New York, NY, US

United States

A freelance creative consultant working with a variety of clients.Leads Social & Creative Strategy, Creative Direction, and Production for brand photo & video shoots.Portrait, Product, and Architectural Photographer.Agencies: We Are BMF Advertising: www.roxannewhitecreative.comStudio: www.roxannewhitestudio.com

Remote

- Under my leadership, a team of 18 created best-in-class influencer and social campaigns that inspired new and existing customers, achieving significant success in the industry- Relentlessly elevating the strategic thinking and creative quality of all output from the team- Inspire, motivate, and encourage the talented creative team - Ability to.

Greater New York City Area

- Created custom, integrated teams for global brands, both on and off-site. - As lead Creative Director at Unilever HQ (US), I was responsible for the overall creative vision and collaborated closely with the global brand teams to ensure brand consistency. - We conceptualized fully integrated campaigns that hit the brand's KPIs, working with the strategy.

Greater New York City Area

- Creative department leader overseeing and executing campaign ideas, custom organic and paid socialmedia content, programmatic advertisements, and influencer partnerships- Concepted and executed the social strategy, advertising, and content calendars for Warners, The Vitamin Shoppe, No Nonsense, CVS Beauty Club, Being by Sanctuary, and Franciacorta.

Greater New York City Area

• Lead creative design, strategy, and content for Facebook, Instagram, Twitter, Pinterest, Tumblr and mBlog platforms.
• Partner with marketing, media, and fashion office to develop integratedmarketing campaigns that highlighted and enhanced both Macy’s and vendors’ social and digital voice.
• Instrumental in building creative social department at Macy’s, as the first art director. Utilized test and learn methodologies to approach new tactics and determine the best content for each channel, subsequently.
• Experience across all FOBs: RTW, Mens, luxury, shoes, jewelry, beauty, home, tabletop, etc.
• High-Level Campaigns include Black Friday, Fashion Rocks, Award Winning American Selfie Campaign, and the Lead social photographer for Macy’s Parade from 2012-2015.

• Concepted and designed advertising for catalogs, direct mail, and newspapers focusing on layout, graphic design and art direction.
• Collaborated with marketing, project management, media, copywriters, photo studio & production to align on high impact, intergrated marketing ads to live on several mediums.
• Awarded 2011 Macy’s Make Magic Award for Teamwork.

Created mood boards for Bic Lighters, Gerber, and CVS. Worked directly with a senior designer on new concept designs for clients branding.

Created individual web sites for each broker to showcase his or her exclusives, along with designing weekly ads and brochures for the brokers.

Worked on Belvedere Vodka 2010 campaign. Helped with concepting, choosing talent, reviewing photographer portfolios, and laying out the print campaign. Also worked with creative directors on other client projects.

Photographed luxury properties for individual brokers to showcase on the web and in advertising periodicals.