David Rust Email & Phone Number

New York, United States

At Sandhill I create communications and content for clients; chart business strategy or development for companies in learning media; and contribute to due diligence and interim management solutions for companies in transition across many industries.

Charlottesville, Virginia, United States

From initial consulting work May-December 2022, managed Scribe Concepts operations through transition due to death of its founder through the assumption of management by new owner, adapting the organization to deliver an unprecedented level of revenue growth.

New York City Metropolitan Area

Formed a learning resource unit to serve Hispanic children and their families, teachers and other caregivers through the use of multiple bilingual media forms, for this 501(c)(3) TV broadcaster that's accessible in 43 million homes. "HITN Learning" leveraged bilingual preschool assets developed under a $30 million Ready to Learn grant from the U.S..

New York City

At Sandhill we help businesses navigate the shifting sands of change: a management consulting group with a senior executive team possessing cross functional operating expertise. We specialize in implementing a renewal strategy for middle market companies to refocus the business model and return their enterprises to a successful path of growth and.

Sold division to privately held firm after successful launch of Learn360, US schools' only alternative to Discovery for streaming media. Led strategy, product, marketing, sales, operations, P&L for this $25m media unit formed from Sunburst, Teacher's Media and The Guidance Channel.

Managed one of most profitable businesses at Scholastic generating $80m in annual sales with responsibility for product, marketing, P&L. Achieved high growth rates by re-vamping marketing proposition to encourage more district classroom library implementations while supporting market-leading direct marketing (catalog) sales and partnership with literacy.

RIGBY EDUCATION 1997-2001Led Rigby's transformation from distributor to publisher, expanding scope from K-2 to PreK-5. Published Rigby Literacy, nation's first balanced literacy core program that generated $70m in 2000-3. With Sesame Workshop, published Pebble Soup for PreK Texas adoption. Managed licensed product lines including PM guided reading ($35m.

Managed strategy, P&L, product development and marketing for these supplemental lines. Introduced Developmental Reading Assessment (DRA) which remains one of nation's leading formative assessment tools for reading; also Spanish-language Pinata series and12-volume video-based professional development program. Set basis for fourfold increase in annual CP.

Built curriculum products for major school publishers including grades K-6 reading (Silver Burdett Ginn); K-6 math (Houghton Mifflin); 3-6 science (Scott Foresman); 6-12 comp and grammar (Glencoe). Managed staff of up to 200 editors, designers and desktop production specialists.

Identified, tested and broght to market new children's book and activity lines totaling $20m in sales over 3 years including softcover preteen books (Carmen San Diego; Girl Talk), children's music, boxed activity toys, and educational continuities with Garfield and Sesame Street.

Managed best-selling Rand McNally Road Atlas and Mobil Travel Guide totaling $20m annual sales. Also International Account Manager (Europe, Middle East, Latin America); marketing associate for ad specialty use of RM products; college textbook editor.

M.B.A., Marketing, Finance

B.A., English

Activities and Societies: Included sophomore year of study at l'Universite Catholique de l'Ouest, Angers, France. Also SMC-ND Choir.