Display Marketing Analytics Co-Op
Boston, Massachusetts, United States
- Managed and maintained strong relationships with high priority marketing partners including Google and Taboola, ensuring effective collaboration and alignment on promotional efforts
- Reviewed, approved, and distributed creative assets for marketing promotions, and scheduled promotions on multiple platforms, ensuring brand consistency and timely delivery
- Analyzed large datasets (terabytes of data) using SQL and Google BigQuery to uncover insights and identify opportunities for expanding digital marketing strategies
- Leveraged data-driven insights to support decision-making and enhance campaign performance, driving targeted growth in key digital marketing areas. By the end of term independently managed spend on 3rd party ad space.