Served as a Fractional Creative Director for brands like Mattel, Jurassic World, StateFarm, WarnerMedia, AEW Wrestling, and others in a freelance capacity. Strategized and led execution for social-first campaigns that drove measurable audience growth and client ROI.Highlights include:- Directed the development of viral social campaigns, achieving 600M+ organic views by leading creative teams of writers, directors and editors.- Achieved an average of 2.1M organic views per video by creating evergreen shareable content after implementing a proprietary Content Analysis Methodology to optimize content for virality and ROI.- Partnered with high-profile brands (e.g., Hot Wheels, Jurassic World) to deliver engaging social-first campaigns, contributing to a 20% boost in e-commerce sales.- Fun fact: Ryan’s videos have been shared by Snoop Dogg, Usain Bolt, Cheech & Chong and over 1M others.

Primary Priority: To lead innovative, data-driven creative strategies that exceeded client expectations and drove measurable audience engagement.- Designed and executed multi-channel advertising campaigns (digital, social, and traditional), aligning with client goals and achieving a 25% increase in engagement metrics.- Directed creative strategy for high-impact brand initiatives, ensuring all campaigns were data-informed and results-driven to meet performance targets.- Built and managed a cross-functional team of designers, writers, and producers, fostering a culture of collaboration and innovation that consistently delivered award-winning campaigns.- Transformed client marketing objectives into actionable, KPI-driven creative plans, resulting in a 20% improvement in campaign ROI.- Oversaw end-to-end project lifecycles, from ideation to launch, ensuring creative outputs remained true to the brief while exceeding expectations for impact.- Leveraged consumer insights and emerging market trends to develop forward-thinking creative concepts that resonated with target audiences.- Optimized production workflows through innovative technologies and industry-leading methods, improving team efficiency by 30%.- Established and maintained creative standards of excellence, producing campaigns that positioned WarnerMedia as a leader in brand storytelling.- Strengthened relationships with clients and stakeholders through clear communication and a deep understanding of brand identity, ensuring 100% on-time project delivery.- Championed professional growth within the team by mentoring emerging talent, resulting in a 15% increase in retention rates for top creatives.

Produced and refined branded comedy content that drove audience engagement while aligning humor with client objectives.Highlights include:- Collaborated with production and creative teams to deliver campaigns that achieved 20% higher engagement rates than platform benchmarks.- Collaborated closely with production teams to refine comedic timing and narrative structure, resulting in campaigns that resonated with audiences and maximized engagement.- Oversaw the integration of brand goals with creative storytelling, balancing humor with strategic messaging to enhance brand visibility and audience loyalty.

Balanced journalistic storytelling with client branding goals to maximize audience engagement and drive client ROI.Highlights include:- Directed branded content and documentary projects, seamlessly integrating client goals with VICE’s editorial voice, resulting in a 25% increase in audience engagement across key demographics.- Developed innovative storytelling formats that enhanced brand visibility and boosted viewer retention by 30%, positioning VICE Media as a leader in branded journalism.- Partnered with cross-functional teams to produce content that balanced editorial integrity with client objectives, driving measurable ROI and long-term client partnerships.- Pioneered branded storytelling techniques that aligned with cultural trends, enabling clients to connect authentically with audiences and drive a 20% uplift in campaign performance.- Collaborated with global clients and internal teams to create multi-platform campaigns that expanded brand reach and reinforced VICE’s reputation for cutting-edge content.- Optimized production workflows by implementing data-driven insights, reducing turnaround times by 15% while maintaining creative excellence.

Created culturally relevant content that strengthened Red Bull’s unique brand identity and audience loyalty.- Increased audience reach by 25% through innovative, data-driven content strategies and partnerships with top-tier creators, positioning Red Bull as a leader in branded media.- Integrated brand messaging seamlessly into entertainment content, enhancing viewer engagement and reinforcing Red Bull’s distinctive identity across global markets.- Developed culturally relevant campaigns that resonated with target audiences, driving brand loyalty and boosting Red Bull’s share of voice in the competitive beverage and lifestyle space.- Collaborated with cross-functional teams to produce high-quality multimedia content, ensuring alignment with brand standards and achieving a 20% improvement in content performance metrics.