• Product Sales StrategyDeveloped quarterly new products (LTO) and annual regular menu items for food service channel customers to drive business growth. Successfully launched new product lines from scratch in tea and bakery channels in China, achieving excellent sales results in both online and offline channels, and assisted in selling in more brands.• KA Product Proposal and PlanningProposed and planned marketing activities for Global and Regional KA. Conducted consumer… Show more • Product Sales StrategyDeveloped quarterly new products (LTO) and annual regular menu items for food service channel customers to drive business growth. Successfully launched new product lines from scratch in tea and bakery channels in China, achieving excellent sales results in both online and offline channels, and assisted in selling in more brands.• KA Product Proposal and PlanningProposed and planned marketing activities for Global and Regional KA. Conducted consumer insights based on brand channel customers and developed marketing activities and new product launches in line with brand philosophy and strengths.• Data AnalysisConducted market research analysis and quarterly trend analysis to identify brand product advantages and differentiators. Adjusted subsequent marketing strategies based on sales performance.• Market Activity PlanningPlanned and executed brand activities, including offline events/campaigns, online media promotions, and online live broadcasts. Excelled at collaborating with channel brands and cross-industry partnerships. Show less

• Channel Product Proposal and PlanningDeveloped innovative beverage proposals twice a year for the spring/summer and autumn/winter seasons. Identified and developed products that align with customer brand characteristics and seasonal features to meet consumer market demands.• KA Product Proposal and PlanningProposed beverage development ideas for Global and Regional KA customers (such as Starbucks, KFC, McDonald's). Generated product and concept ideas based on customer types… Show more • Channel Product Proposal and PlanningDeveloped innovative beverage proposals twice a year for the spring/summer and autumn/winter seasons. Identified and developed products that align with customer brand characteristics and seasonal features to meet consumer market demands.• KA Product Proposal and PlanningProposed beverage development ideas for Global and Regional KA customers (such as Starbucks, KFC, McDonald's). Generated product and concept ideas based on customer types and channels, leading to the innovative launch and promotion of new products.• Data AnalysisExtracted market product sales data and conducted market research. Created industry data reports to support product development plans, guiding customers to understand consumer market needs.• Market Activity Planning and ExecutionOrganized brand activities, including offline exhibitions, online media promotions, and the creation of product promotion brochures. Show less

• Product PlanningPlanned and managed vacation rental spaces on an online booking platform, overseeing 30 scattered properties in Shanghai. Tracked property data and leveraged platform activities to drive sales, earning the Airbnb Host of the Year award.• Brand ManagementCreated brand business plans and facilitated partnerships with major booking platforms, enhancing brand recognition and boosting overall vacation rental sales.• Market MarketingFacilitated… Show more • Product PlanningPlanned and managed vacation rental spaces on an online booking platform, overseeing 30 scattered properties in Shanghai. Tracked property data and leveraged platform activities to drive sales, earning the Airbnb Host of the Year award.• Brand ManagementCreated brand business plans and facilitated partnerships with major booking platforms, enhancing brand recognition and boosting overall vacation rental sales.• Market MarketingFacilitated collaborations with Airbnb, Meituan, and Prada Rongzhai (for artist MV shoots and advertisements). Managed marketing platforms and self-media public accounts. Show less