Ryan Wolfe

Ryan Wolfe Email and Phone Number

Executive Creative Director at THE WYE @ THE WYE
berlin, berlin, germany
Ryan Wolfe's Location
San Francisco Bay Area, United States
About Ryan Wolfe

I am a thinker and a builder, a solver of complex creative problems. I work with technology to infuse human experience with meaning and emotion. I am a leader of design teams and a tireless advocate for strategic, thoughtful design solutions. I am the proverbial square peg, but with the novel addition of fully radiused corners (draw it out). I think in systems: Design Systems; Artistic Systems; Brand Systems; Software systems; Hardware systems; Human Systems. I am congenitally multidisciplinary by either intelligent design or statistical improbability -- take your pick. Professionally, I have worked across domains and disciplines: visual design, interaction design and UX, information architecture, product design and insight development, design strategy, brand strategy, advertising, naming and brand identity management. I can code, both software and hardware, and I enjoy working with engineers and developers because I secretly fantasize about being one. (shhh!) I am not an expert within all of these domains, but I am ideally situated to ideate and work with teams across them. As an artist, I have exhibited my large-scale mechatronic installations all over the world, from New York to London, from Shanghai to St. Petersburg. (Russia, not Florida) I have extensive experience with the logistics inherent in working with far-flung teams on large global creative projects. On occasion, I have been known to actually enjoy working too hard on no sleep to bring an improbable project to a successful conclusion. I can talk inspiration and systemization with your designers. I can talk technology with your engineers. I can talk strategy with your CEO. I can help lead rational conversations around optimizing design solutions and prioritizing creative choices. I have agency experience, startup experience and corporate experience. All of this lets me help teams and organizations not just produce, but to create and to innovate: thoughtfully, strategically, and joyfully.

Ryan Wolfe's Current Company Details
THE WYE

The Wye

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Executive Creative Director at THE WYE
berlin, berlin, germany
Website:
thewye.de
Employees:
2
Ryan Wolfe Work Experience Details
  • The Wye
    Executive Creative Director
    The Wye Jun 2018 - Present
    Berlin Area, Germany
  • Brand Machine
    Founder, Design Director
    Brand Machine Dec 2015 - Present
    San Francisco Bay Area
    Brand Machine is the second startup I’ve founded. We develop software that helps businesses create smarter, more performative brands, and to operationalize brand more effectively across teams to support faster decision making and better brand emergence. I am directly responsible for all product design and development, and have done extensive software development for the company as well. (because startup!)• Design management of mobile and web product visual design / CX / UX • Design management of research and insight generation process• Managed product development• Developed corporate brand identity and positioning• Mobile Javascript/Typescript application development with Node/Angular4/Ionic3
  • Citrix
    Principal Designer, Brand Experience And Innovation
    Citrix Feb 2012 - Dec 2015
    San Francisco
    My role at Citrix was to unite brand expression across a diverse cloud based SaaS product portfolio of over 20 products, and to drive brand innovation to help global design teams align brand expression across customer touchpoints. The Brand Experience team I managed was directly responsible for the design, development and governance of division-wide brand identity and naming systems. I collaborated with leaders in CX, Marketing, Product Development, Legal, Sales, PR, engineering, and executive leadership to reimagine and optimize how master and product brands were expressed across a multi-billion dollar SaaS product portfolio. Some of my team’s accomplishments include:• Redesigned the branding process for new experimental products, cutting down brand development timeframes from 6+ months to 3 weeks* Managed the division-wide rebranding of over 10 major products across three product lines * Developed innovative new workflow-optimized brand identity tools that helped teams create faster while significantly unifying the strategic, tonal and visual alignment of their work* Lead the development of in-product Sonic Branding * Supported the brand integration of numerous large ($50M+) product acquisitions * Initiated global app-store brand and publisher realignment to enhance brand visibility and app discoverability* Managed relationships with numerous advertising, design and naming agency partners
  • Subrosa
    Information Visualization Design For Ge Via Subrosa Nyc
    Subrosa Feb 2011 - Mar 2011
    A series of Information Visualizations created for GE to help explore the multifaceted technological and social issues surrounding the development and adoption of electric vehicles in the United States. Part of a series of green technology presentations shown at TED 2011.
  • Wisercare
    Healthcare Web Application Ux + Ia + Visual Design
    Wisercare Aug 2010 - Jan 2011
    IA + UX + Visual Design of a web-based consumer health care application for a LA-based medical software startup affiliated with the UCLA School of Medicine. Initial User Research was done to help ascertain the unique needs of the target demographic. Personas were used to help understand relevant user needs. Extensive Wireframing was done to rapidly iterate the product design. Information Architecture and System Flow Diagramming was done to help visually describe scope and specifications to the development team. The UX + Visual Design of the site focused on providing vulnerable users seeking answers to complex and highly-emotional medical situations with a concrete sense of reciprocal interaction and measured progress throughout the complex diagnostic process.
  • Rsp Projects, Berlin
    New Media Scholar In Residence/ Dam Stuhltrager, Berlin
    Rsp Projects, Berlin Feb 2010 - Aug 2010
    A Berlin-based residency centered on the Research + Prototyping of immersive digital experiences. Work primarily focused on the use of large scale aggregated display architectures for the creation of scalable, environmentally-immersive interactive installations.
  • T-Mobile Creation Center
    Technical Innovations Producer
    T-Mobile Creation Center Apr 2008 - Aug 2009
    Seattle, Wa
    My role at the creation center was to identify emerging technologies, unmet user needs cultural trends in the consumer mobile space, and to help evangelize design thinking and innovation across T-Mobile. I worked with and lead multidisciplinary teams of designers, ethnographers and technologists engaging in user needs research to identify strategically relevant product and service opportunities that were then developed refined via iterative creative prototyping. Developed range of product concepts in areas like IOT, wearable computing, ambient interaction, user personalization and mobile imaging* Developed business cases for prospective new products, and evangelized product concepts to executive leaders* Managed academic outreach initiatives with university partners* Developed patented IP
  • Dxarts, University Of Washington
    Doctoral Student, Digital Arts & Experimental Media
    Dxarts, University Of Washington Sep 2006 - Jan 2008
    Seattle, Wa
    DXARTS is a world-renowned Ph.D. program with a research-focused approach to the integration of technology, art and design practice. •Doctoral curricula included work in computer science, 3D fabrication systems, mechanical engineering, electrical engineering (primarily embedded systems design), biotechnology, and product design•Doctoral research centered on emergent systems, affective & ubiquitous computing, mechatronic systems design, and rapid prototyping technologies•Taught BFA studio classes in studio practice and mechatronics
  • Sway Design
    Founding Partner/Creative Director
    Sway Design Jul 2001 - Oct 2004
    San Francisco, Ca
    Provided Creative Direction + Technical Direction + Design Management for a range of clients and projects—from online banner campaigns to enterprise-grade health care applications to 508-compliant government sites. Extensive UX + IA Development. New Business Development. Hiring + Management of design/development/QA teams. Key Clients include MasterCard, Maryland Board of Tourism, The Wall Street Journal, Gaylord Hotels, AXA Rosenberg, Kent Bicycles, SeeChange Technologies, Medlock Ames Vintners
  • Swirl
    Interactive Director
    Swirl 1999 - 2001
    San Francisco, Ca
    Directly responsible for all interactive work developed by the agency, including Skyy Vodka’s first web site, innovative online advertising for Red Herring and Petopia, and an award-wining in-store kiosk for Levi Strauss & Co. Built An Interactive Department from the ground up. Managed + Mentored an in-house team of interaction designers and developers. Key Clients include Levi Strauss & Co, Skyy Vodka, Red Herring ,Petopia, NetLibrary, wCities, Pagoo, Mambo, Wells Fargo, StockPower, Homestead, Contrado.
  • Playnet Technologies
    Executive Producer+Lead Ui Designer
    Playnet Technologies Jul 1996 - Aug 1997
    San Francisco, Ca
    UX + IA + product development for the PlayNet Music Station, a touchscreen-based digital entertainment and retail platform. Worked directly with third party hardware design and development teams and in-house visual designers.

Ryan Wolfe Skills

User Experience Information Architecture User Experience Design User Centered Design User Interface Design Creative Direction Creative Strategy Product Design Interactive Advertising Web Design Online Advertising Web Development Product Innovation Consumer Product Design User Stories Product Management Prototyping Contextual Inquiry Adobe Photoshop Indesign Adobe Creative Suite Design Thinking Design Management Ideation Idea Generation Adobe Illustrator Logo Design Brand Development Brand Management Brand Asset Management Brand Architecture Branding And Identity Innovation Development Innovation Management Sketchup Javascript Typescript Ionic Framework Html5 Product Naming Visual Design Interaction Design

Ryan Wolfe Education Details

Frequently Asked Questions about Ryan Wolfe

What company does Ryan Wolfe work for?

Ryan Wolfe works for The Wye

What is Ryan Wolfe's role at the current company?

Ryan Wolfe's current role is Executive Creative Director at THE WYE.

What is Ryan Wolfe's email address?

Ryan Wolfe's email address is ry****@****lfe.com

What is Ryan Wolfe's direct phone number?

Ryan Wolfe's direct phone number is +174046*****

What schools did Ryan Wolfe attend?

Ryan Wolfe attended University Of Michigan.

What skills is Ryan Wolfe known for?

Ryan Wolfe has skills like User Experience, Information Architecture, User Experience Design, User Centered Design, User Interface Design, Creative Direction, Creative Strategy, Product Design, Interactive Advertising, Web Design, Online Advertising, Web Development.

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