• Managed all admission revenue for five major theme parks in FL: SeaWorld, Aquatica, Discovery Cove, Busch Gardens, and Adventure Island• Aided in the launching and pricing of new consumer events• Built forecasting tools and developed model for dynamic pricing capabilities

Organized and conducted consumer research to drive the merchandise strategy for the Global Licensing & Accessories team.• Drove 21% increase in expected SKU productivity for global headwear business through recommended changes to line architecture based on consumer research • Developed strategy for global accessories product life-cycle planning and product development to decrease downside risk and maximize potential new product opportunities

At Cicero, I led teams tasked with driving change within our clients' organizations; leveraged data analytics and market research techniques to help clients create and utilize financial forecasts. • Created and implemented sophisticated pricing strategy for a manufacturing company which resulted in over $10 million of revenue increase and process efficiencies; replicated results in client’s European and African divisions• Grew deposits for a financial institution 400% by developing a model to predict members most likely to make deposits; designed marketing campaign which generated 14x higher response rates than previous efforts• Optimized the product offerings of $3B distribution company by rationalizing SKUs based on sales, weight, and volume resulting in increased operating margin of 23%• Led a cross-functional team of four while completing the successful integration of a $500 million merger in the animal health industry including IT systems integration, warehouse and logistics optimization, sales team compensation synchronization, and headcount consolidation• Developed data-informed fundraising and grantmaking strategies for a large community foundation through primary and secondary research resulting in $600 million of donations for their Hispanic-targeted fund

I used my background in strategy and statistics to help clients make data-driven strategic decisions for their business. I used statistical modeling to create a targeted marketing campaign for a financial institution, conducted a national survey to help a company re-position their product offerings, and helped lead the integration of a $500MM acquisition including optimizing warehouse operations, conducting SKU rationalization, and recommending salesperson compensation plans.

I had the opportunity to create a new pricing structure for one of Allegiant's ancillary products. I built a model based on two years of historical data to optimize pricing based on consumer demographics, time of purchase, and what route they were flying. The new structure increased revenue for the product by 26%. I also was to set prices on a daily basis for flights in the central US.• Increased revenue from ancillary products 26% annually by developing new data-driven pricing structure• Managed pricing on over $13 million in airfare revenue and increased that revenue by 9% year-over-year• Analyzed day-of-week and time-of-day flight plans leading to a 28% increase in RASM on selected routes