Ryan Powell Email & Phone Number

Burlington, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

- Led the strategy, development and on-going management of our internal employee, customer, and consumer education and advocacy agenda. - Planned and led the development of the Brand Engagement and Ambassador Team strategy to achieve defined priority brand and business objectives in the on/off-trade channels.- Led the ideation and development of education activations that brought brand strategies to life in an engaging way with target customers and consumers.- Developed and maintained a high level of expertise in the on/off-trade channels delivering actionable insights to the brand team on a national perspective through consolidation of feedback from the ambassador team.- Led the ambassador team strategy for the collection of eCRM data and supported the digital team by delivering authentic content.- Worked cross-functionally and collaboratively to set ambassador team budgets across all regions. - Collaborated with brand teams to develop Ambassador KPIs and ensure all major initiatives are evaluated while providing on-going feedback and recommendations.- Monitored and communicated competitive activity and strategy to key internal stakeholders.- Managed the Trade Marketing Manager – Education as well as the Brand Ambassador team in the West. Coached the Trade Marketing Manager - Education on the management of the Brand Ambassador team in Ontario and Quebec.

Toronto, Canada Area

- Led the role development, recruitment, training and management of the brand ambassador team in Ontario, Quebec and BC/Alberta, growing the team from 8 direct reports in 2013 to 16 direct reports in 2017.- Collaborated with the brand teams to set KPIs and budgets for each Ambassador, and developed tracking tools for monthly reporting. - Led the development of brand ambassador tools to enable engaging education for both internal employees and external customers.- Worked collaboratively with the brand and trade teams to create the annual brand education calendar and develop detailed reporting systems. - Supported the Sales and National Accounts teams with drink list ideation and custom cocktail creation. - Leveraged our on-trade expertise to support the brand and trade teams with developing engaging programs for bartenders and customers.- Ensured all major initiatives were evaluated and provided on-going feedback and recommendations.

Toronto, Canada Area

- Led product demonstrations and brand education presentations to key on-premise and retail customers nationally, as well as internal employees.- Established relationships with influential bartenders in key markets nationally with the goal of building love for our brands and future leads for our sales team.- Led the organization of Global Ambassador market tours.- Led the ideation, organization and execution of global cocktail competitions and training seminars in Canada.- Created brand education tools for internal sales team.- Trained with Master Distillers, Master Blenders and Global Brand Ambassadors at brand homes of priority brands to establish expertise and credibility within the spirits industry.

Diploma, Sport Business Management

Honours Bachelor, Kinesiology