Ryan V. Email & Phone Number

Indianapolis, Indiana, United States

Indianapolis, Indiana, United States

As the global platform owner of the company’s 130-user Salesforce Marketing Cloud environment, I serve as the primary knowledge resource for email and automation capabilities for affiliate teams around the world. I trained and manage an in-house team of skilled platform administrators, and have developed hundreds of automated B2B and B2C campaigns aimed at improving key business metrics. In addition to being a “technical” lead, I also am tasked with creating and implementing a sustainable, iterative and impactful email and automation global strategy. Pursuing this strategy has resulted in a considerable increase in email engagement metrics, lowered the company’s risk of non-compliance with GDPR (and other regulations), and capped the overall spend related to platform support. Finally, much of my day is spent providing hands-on and personalized education to various teams, including leadership. I regularly discuss email marketing best practices, automation principles, and highlight opportunities to leverage the Marketing Cloud platform and automate future marketing, service and sales functions.

Indianapolis, Indiana, United States

Indianapolis, Indiana Area

Carmel, Indiana

As Digital Experience Manager, I manage integrated digital campaign strategy and reporting, all aspects of email marketing and other means of one-to-one, CRM-driven communications. As the company's Salesforce Marketing Cloud administrator, I have experience crafting campaign designs and audiences, and automating and optimizing digital marketing operations via Salesforce CRM and various Salesforce Marketing Cloud applications. I also have considerable expertise launching digital products, and developing and implementing customer journeys and associated tactics.*Customer Journey Optimization- Developed and optimized customer journey strategies and associated tactics to maximize per-customer revenue from digital outreach. Designed and implemented automated, journey-based communications via Marketing Cloud Automation Studio and Journey Builder; Defined audience profiles via SQL queries, filters and related methods.- Developed and launched a fully-automated Consent Management process to ensure compliance with CAN-SPAM, GDPR, CCPA and other regulatory frameworks.*Digital Product Leadership- Led a transition of Salesforce Marketing Cloud environment from a legacy API data source to Salesforce CRM (via Marketing Cloud Connect). This undertaking involved evaluation and optimization of all email content and processes, and a thorough reconciliation of data sources.- Led the internal launch of Sigstr, an email signature marketing product. Developed and executed a rollout plan and associated tactics.- Developed the technical and reporting infrastructure to enable automated customer feedback mechanisms, including the company's first Net Promoter Score (NPS) survey and reporting regime. Developed Customer Lifetime Value (CLV) analysis and associated recommendations.

Indianapolis, Indiana Area

*Digital Strategy & Website RedesignI led the multiple project teams and directed overall production during a multi-year redesign of our Fortune 1000 company website, recently ranked by J.D. Power as the 6th-best utility website nationally. As a project lead, I was responsible for the day-to-day oversight of a team of designers, and spearheaded a complete overhaul of website content. During the project, I frequently presented to management to attain buy-in, and established a digital data reporting regime used to drive executive-level strategy.*User Experience & Process ImprovementIn addition to directing the design of all site templates and UI elements during the website project, I managed the complete redesign of all online customer self service processes, resulting in a 125% increase in key website transactions and more than 116,000 minutes of contact center agent time-savings in the first seven months after launch. *Brand & Digital Product ManagementI’ve played a key role in transitioning marketing and communications tactics from traditional channels to new media at Vectren, including driving the creation of the company’s digital strategy. Since 2010, I’ve managed all aspects of our email marketing program, including design, content, data management and campaign execution. As part of my brand management responsibilities, I maintain our visual identity standards and all branded correspondence and collateral, and have applied focus group and market research analysis to define brand positioning, campaign messaging and targeting strategies for multiple product launch efforts.*Marketing Strategy & Creative DesignAs a primary creative resource at Vectren, I’ve led top-level creative concepting and production efforts for most major corporate initiatives, reports and campaigns, and have managed numerous multi-channel campaigns. With more than a decade of design experience, I am well-versed in creating effective creative concepts and consistent messaging.

Evansville, Indiana Area

As Senior Marketing Specialist, I led significant customer experience improvement projects, primarily in the digital space, including the introduction of the company's first mobile website and a major redesign of the company website, which was subsequently rated 5th-best utility website in North America by E Source in 2013. Additionally, I worked with a large customer service group to design and implement more than thirty automated transactional website confirmation e-mails in a mobile-friendly format. Serving as the company's primary design and production resource, I coordinated creative concepting and production efforts for nearly all major corporate initiatives, reports and campaigns spanning the spectrum of communications channels (web, mobile, print, television, e-mail marketing and social media). I also managed all aspects of my company's e-mail marketing campaign, and developed, tested and released mobile-ready e-mail templates.

Evansville, Indiana Area

During my time as Creative Services Specialist, I played a key role in a corporate brand re-launch, and was a major part of the focus group and market research analysis process that clarified our brand position and overall messaging strategies. After the preliminary research was complete, I created and managed the company’s branding assets, including its logo, and introduced visual identity standards and brand resource kits for internal and external stakeholders. Finally, this work included working with third-party vendors to catalogue, redesign and standardize all company correspondence.Outside of brand management responsibilities, I proposed, organized and managed the company's initial YouTube and Twitter presence, and coordinated coordinated creative, design and production efforts for nearly all major corporate initiatives, reports and campaigns spanning the spectrum of communications channels.Significant customer experience projects during my time as Creative Service Specialist include the streamlining of complex service order processes and offline customer applications, and the creation of new online applications. This project involved working with colleagues across two states and multiple divisions, including operations, customer service and engineering. At the end of the project, I led training sessions for huge departments of employees across our two-state territory to introduce the new products.

Evansville, Indiana Area

In my initial full-time role as Graphic Designer at Vectren, I proposed, created and managed a content 'resource' website focused on video and supporting content. I scripted and produced a variety of videos regarding energy efficiency and other relevant topics for this site, and handled all website management and development duties.Additionally, I created and managed a digital e-newsletter and periodical for internal audiences, resulting in significant offsets in the printing costs associated with the previously-printed newsletters. As the company’s sole in-house design and production resource, I had the opportunity to work on most major corporate initiatives and was a key driver behind transitioning creative work from multiple external agencies to in-house, saving the company money in the short- and long-term.

Evansville, Indiana Area

Indianapolis, Indiana Area

I have nearly 15 years of experience helping small clients establish and sustain a web presence, including area business and non-profit organizations, school corporations and artists/musicians. My role has included the development of mobile-ready, responsive websites, providing expertise on social media and digital strategy and engaging individuals and large groups via training programs on web programs/services and site maintenance.

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Activities and Societies: Lambda Chi Alpha Graduated with Honors (Cum Laude)

Education record