Ryan Murray Email & Phone Number

Toronto, Canada Area

Toronto, Canada Area

• Provide social media leadership and executional support to enhance and optimize organic engagement• Develop roadmap of evolving social media strategic planning and executional best practices across channels• Write copy, source articles & create custom graphics & bite-sized video content for publication across Facebook, Twitter & Linkedin

• Provide as-needed social media guidance in support of Charity’s mission to empower positive change and personal transformation through creative art workshops • Develop written and visual content to enhance social media presence and promote brand messages at workshops and events

Assist in developing social media content plans that support brands' social missions and accomplish campaign objectives Help plan, develop and execute social media content plans for Nissan Canada; the “fastest growing brand in Canada”Manage social channels; Facebook, Twitter, Instagram and Pinterest: - Copywriting for social media channels - One-on-one fan engagement - Monitor pages and identify real-time opportunities for surprise & delights or experiential events - Develop monthly editorial calendars; create and curate content, schedule and publish - Utilize analytics tools (“Sysomos” and “Sprinklr”) to report on monthly activity; translate insights into actionable next stepsAttend on-location events and brand sponsorship initiatives internationally (Auto Shows in Toronto and Montreal, Grey Cup in Vancouver, TV commercial shoots) - Content creation and real-time documentation of events via Twitter, Instagram and FacebookExperience with facilitation of contests & giveaways via Facebook and TwitterWell-versed in social listening and publishing tools such as Hootsuite and Radian6Regular contact with Client, Account Services and Creative to ensure whole team is aligned on deliverables and objectivesWeekly “in-house” Client working daysWork with social media influencers on a per-campaign basis to enhance program and meet objectives Stay up to date on best practices, trends and new developments in the spacePast clients include:[yellowtail] Wine - Work with client services to develop monthly social media plans, write posts, curate and publish content - Community moderation (Facebook) - Report monthly on qualitative and quantitative results based on KPI’s, using Facebook Insights to develop key learnings - Weekly client status calls to discuss optimization strategiesThe Minto Group - Develop monthly content calendars for clientVisa - Work with creative teams to develop content plans across various lines of business

Toronto, On

- Developed social media plans across various categories for major brands including Kelloggs, Molson Coors, Labatt, CIBC, Volvo and Durex- Collaborated with client services and developed media plans as part of Proposals for new business opportunities; Post Media, Heart & Stroke Foundation, Kik Interactive, Volvo.-Identify target audiences and their characteristics, behaviours and media habits.- Strategize with the ShareCasting team and management on integrating techniques and innovative ideas into programs- Stay current on emerging industry trends and think critically on implications and applications within the social space- Played a key role in writing and developing a comprehensive document on process and methodology for online program activation (ShareCasting)- Wrote creative copy for MTHRTY website re-launch in February 2012- Attend client meetings and working sessions to maintain consistency across all communications of business objectives to achieve KPI's- Attend industry events and networking conferences- Working knowledge of programs such as comScore, Excel, Word, Keynote, Photoshop

- Managed and led a team of 10 - 15 employees on social media campaigns for clients such as Universal Music, Rock the Vote, White Cashmere Collection and Power Workers Union- Interviewing, recruiting, training and integration processes- Conducted team briefings, brainstorms, pulse reports and key learnings - Played a key part in implementing an evolving framework for an efficient, collaborate and fun working culture

What is ShareCasting?It’s where content meets conversation. It’s the socializationof ideas in spaces where stories evolve and communitiesthrive. It’s what mass collaboration creates.ShareCasting provides the onlinemarketing platform to distribute your branded content totargeted online communities.