Ryker Morgan Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Orange County, Ca, Us

New York, Ny, Us

- Built and provided management oversight and leadership for the Marketing Operations & Analytics team- Built and formalized Marketing Operations across Lead Operations, Campaign Services/Ops, TechOps and analytics and reporting- Drove decisioning, strategy and implementation of data enrichment tools, lead routing software, BI/analytics software, marketing automation platform, and marketing/sales tech stack alignment within 10 months- Drove alignment between Lead/Campaign Ops and Inside Sales for streamlined handoffs, qualification criteria and methodology- Drove reporting strategy and alignment between Marketing Ops and Sales Ops—reporting definitions, data dictionary and attribution- Drove BI/Analytics and data warehouse alignment with CIO team, and managed rollout of automated reporting and BI system for the global marketing team- Created custom data models and added reporting visibility to the global marketing org to help shift to a data driven planning/efficiency model for Field, Event and Performance marketing teams- Drove strategy and implementation of a Customer Data Platform (Segment)- Drove operations and data collection strategy and oversaw implementation of new PLG initiatives (event orchestration, data pipelines, lead flow, tech stack alignment)

Lehi, Utah, Us

- Provided management oversight and leadership for Marketing Operations team- Owned strategy, evaluation and choice of marketing and sales tech stack- Drove reporting and strategy alignment between Marketing, Sales and Finance teams- Oversaw and managed the marketing website—SEO, development, project prioritization and related processes- Defined and standardized metrics, datasets, and reports for the measurement of marketing performance and marketing attribution- Owned definition, strategy and implementation of inbound marketing qualification and automation workflows and processes- Managed contracts/budgets for marketing/sales systems (HubSpot, Drift, PieSync, etc.)

San Mateo, Ca, Us

- Provided management oversight and leadership for the Marketing Operations team which includes Marketing & Sales Automation and Inside Sales- Drove strategy and choice of marketing and sales tech stack and new technology evaluation- Drove Marketing, Sales and Operations team alignment- Created, defined and standardized metrics, reports and dashboards for the measurement of marketing performance, inside sales performance and marketing attribution- Collaborated with Marketing and Sales leadership to define, create and deploy standardized reporting- Created and defined, strategy and implementation of inbound marketing qualification, inside sales and automation workflows and processes- Managed contracts/budgets for marketing/sales systems (HubSpot, SalesLoft, Qualtrics, etc.)

San Mateo, Ca, Us

- Implemented tracking strategies for marketing activities- Developed and implemented data tracking/collection methods- Created and managed complex ETLs, data pipelines and marketing datasets- Visualized and analyzed data with BI tools (Domo, Tableau, etc.) and distribute to key business stakeholders- Supported new/current technology evaluation- Managed/supported marketing technology integrations with other teams and systems (Salesforce, HubSpot, Domo, Qualtrics, Smartsheet, Pardot, etc.)- Collaborated with marketing leadership to create and deploy standardized reporting for the global marketing teams- Supported the broader organization on business intelligence strategy in Domo and Salesforce analytics

San Mateo, Ca, Us

- Built a marketing analytics program from the ground up- Implemented and normalized the use of business intelligence tools for reporting and analysis- Implemented marketing attribution tools and data collection and tracking standards- Created standard reporting for marketing leadership- Gave insight/visibility of marketing activity and success to senior leadership- Collaborated with other teams on data insights projects that fulled PR, blog, client success and content related activities

San Mateo, Ca, Us

- Managed all social media channels- Grew Twitter presence by 900x within six months- Increased brand social media presence and audience engagement- Collaborated with client and analytics teams to create client success stories- Worked with external teams to collaborate PR activity and media coverage

- Designed and prepared documents, posters, cards, fliers, business cards, etc. for print- Researched, planned and prepared social media engagement

Sandy, Utah, Us

- Drafted and coordinated press releases- Researched and evaluated Twitter and Facebook social media efforts with Radian 6 weekly for six months- Prepared plans and drafts of corporate social media plans and strategies for Pinterest and LinkedIn- Prepared and executed corporate marketing events including branch grand openings and ribbon cuttings, and multiple events for Real Salt Lake, Salt Lake Bees, and BYU Football games- Photographed at public and corporate events

Sandy, Utah, Us

Help members with transactions, problem solving/solution, crisis management, and service referrals. Team planning for campaigns to give better member service. Planned activities/events for branch growth.

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Bachelor Of Arts (B.A.), Spanish Language And Literature