Sabihuddin Syed Muhammad Email & Phone Number

Palo Alto, CA, US

Palo Alto, CA, US

Houston, Texas, US

• Report directly to the Chief Marketing Officer, overseeing a marketing budget exceeding $15 million annually.
• Manage comprehensive lead generation strategies, encompassing paid search, social media, direct leads, and organic tactics.
• Crafted a dynamic data and reporting infrastructure utilizing Datorama, Tableau, SQL, and Excel for real-time product and marketing insights.
• Expertise in digital marketing, mastering web analytics, digital tracking, and optimization with tools like Google Analytics.
• Administer Educational Dynamics & Salesforce (Traction on Demand) systems to boost lead generation through targeted paid search and social media efforts.
• Regularly assess marketing funnel metrics to enhance conversion rates and overall campaign effectiveness.

• Performed data wrangling and analysis using Python's Pandas module and SQL.
• Conducted A/B testing with Python to evaluate campaign effectiveness.
• Provided data-driven recommendations to stakeholders, aligning campaign objectives with key performance indicators (KPIs).
• Conducted web scraping for data collection from various websites.
• Managed multiple analytical projects and campaigns across diverse platforms and clients.
• Maintained dashboards to consolidate data from multiple sources for client reporting.

Cincinnati, Ohio, US

• Conducted switching analysis for P&G's Consumer Market Insights to track brand loyalty and changes in consumer purchasing patterns.
• Oversaw research initiatives across the Procter & Gamble IMEA region, including India, KSA, South Africa, Egypt, and Dubai.
• Applied JMP for robust data analysis and extraction.
• Executed detailed analyses to uncover trends in brand repertoire and purchasing behaviors.
• Maintained strict adherence to Nielsen’s research methodologies and workflows.
• Developed and implemented a comprehensive data and reporting framework using Power BI and Excel, enabling real-time insights on product trends, marketing effectiveness, and key business indicators.

Rochester, Michigan, US

• Crafted Annual Category reviews and in-depth analyses to inform and develop brand strategies.
• Utilized SQL for comprehensive data mining and analysis.
• Analyzed various Brand Health Tracking (BHT) models to assess and predict brand positioning.
• Provided analytical support and insights to senior sales leadership, aiding strategic decision-making.
• Managed accounts for major clients including Procter & Gamble (P&G), Shan Foods Ltd., Dalda, and Habib.
• Assisted brand and Consumer Market Insight (CMI) teams with daily inquiries, facilitating efficient problem-solving.

Karachi, Sindh, PK

• Directed Kolson Noodle's Below The Line (BTL) marketing efforts, leading to a 20% boost in brand visibility by executing campaigns in four major cities.
• Led Facebook and Twitter promotional strategies in partnership with Cubes (Social Media agency), enhancing online engagement.
• Applied Tableau and Excel for audit data analytics, achieving a 15% enhancement in product placement and brand visibility.
• Complied strictly with Nielsen's research techniques and operational protocols.
• Created and updated dynamic dashboards using Excel VBA and Macros to facilitate data-driven decisions.
• Oversaw detailed analyses, delivering insights on vital website metrics such as traffic, SEO, conversion rates, competitive positioning, customer service impact, user adoption, and the effects on sales and profitability.

Doctor Of Philosophy - Phd, Information Technology

Master'S Degree, Data Modeling/Warehousing And Database Administration

Graduate Certificate, Data Science

Master'S Degree, Marketing Research