Sabihuddin Syed Muhammad Email & Phone Number

Palo Alto, Ca, Us

Palo Alto, Ca, Us

Houston, Texas, Us

• Report directly to the Chief Marketing Officer, overseeing a marketing budget exceeding $15 million annually.• Manage comprehensive lead generation strategies, encompassing paid search, social media, direct leads, and organic tactics.• Crafted a dynamic data and reporting infrastructure utilizing Datorama, Tableau, SQL, and Excel for real-time product and marketing insights.• Expertise in digital marketing, mastering web analytics, digital tracking, and optimization with tools like Google Analytics.• Administer Educational Dynamics & Salesforce (Traction on Demand) systems to boost lead generation through targeted paid search and social media efforts.• Regularly assess marketing funnel metrics to enhance conversion rates and overall campaign effectiveness.• Provide detailed reports to showcase performance against financial forecasts and identify discrepancies.• Develop and refine marketing attribution models to gauge the impact of diverse advertising channels on customer engagement and profit.• Work in close partnership with executive leadership, delivering frequent analysis of key business trends and strategic opportunities.• Translate complex business challenges into quantifiable research questions, enabling informed, data-driven decision-making.

• Performed data wrangling and analysis using Python's Pandas module and SQL.• Conducted A/B testing with Python to evaluate campaign effectiveness.• Provided data-driven recommendations to stakeholders, aligning campaign objectives with key performance indicators (KPIs).• Conducted web scraping for data collection from various websites.• Managed multiple analytical projects and campaigns across diverse platforms and clients.• Maintained dashboards to consolidate data from multiple sources for client reporting.• Collected and utilized data to inform new campaigns and evaluate the success of existing ones.

Cincinnati, Ohio, Us

• Conducted switching analysis for P&G's Consumer Market Insights to track brand loyalty and changes in consumer purchasing patterns.• Oversaw research initiatives across the Procter & Gamble IMEA region, including India, KSA, South Africa, Egypt, and Dubai.• Applied JMP for robust data analysis and extraction.• Executed detailed analyses to uncover trends in brand repertoire and purchasing behaviors.• Maintained strict adherence to Nielsen’s research methodologies and workflows.• Developed and implemented a comprehensive data and reporting framework using Power BI and Excel, enabling real-time insights on product trends, marketing effectiveness, and key business indicators.• Investigated the interplay between online and offline channels, devising strategies for holistic improvement and growth while examining user behavior and multi-channel attribution.• Converted complex business inquiries into data-driven research questions and testable hypotheses.• Conducted A/B testing and RFM (Recency, Frequency, Monetary) value analysis utilizing Python.• Created trend analysis reports, monitoring KPIs, and benchmarking against industry standards to guide strategic decision-making.• Forged strong relationships with channel owners to define relevant KPIs and develop dashboards for ongoing program assessment.• Led and contributed to cross-functional projects, ensuring alignment with objectives and successful delivery.• Applied current expertise to the formulation and execution of actionable plans, offering professional advice and direction.• Provided critical support to business partners and stakeholders, fostering a collaborative environment.• Monitored project milestones and identified opportunities for continuous improvement.

Rochester, Michigan, Us

• Crafted Annual Category reviews and in-depth analyses to inform and develop brand strategies.• Utilized SQL for comprehensive data mining and analysis.• Analyzed various Brand Health Tracking (BHT) models to assess and predict brand positioning.• Provided analytical support and insights to senior sales leadership, aiding strategic decision-making.• Managed accounts for major clients including Procter & Gamble (P&G), Shan Foods Ltd., Dalda, and Habib.• Assisted brand and Consumer Market Insight (CMI) teams with daily inquiries, facilitating efficient problem-solving.• Translated complex business questions into quantifiable research questions and hypotheses for data-driven answers.• Utilized brand health tracking models to evaluate and forecast brand performance.• Independently and collaboratively developed dashboards to highlight trends and key business indicators.• Specialized in data visualization using Tableau/Power BI, including design, creation, and ongoing management.• Integrated data from various sources, analyzed outcomes and synthesized findings into concise reports/presentations with actionable recommendations.• Regularly supported the analysis of critical business metrics for annual, quarterly, and monthly reviews.

Karachi, Sindh, Pk

• Directed Kolson Noodle's Below The Line (BTL) marketing efforts, leading to a 20% boost in brand visibility by executing campaigns in four major cities.• Led Facebook and Twitter promotional strategies in partnership with Cubes (Social Media agency), enhancing online engagement.• Applied Tableau and Excel for audit data analytics, achieving a 15% enhancement in product placement and brand visibility.• Complied strictly with Nielsen's research techniques and operational protocols.• Created and updated dynamic dashboards using Excel VBA and Macros to facilitate data-driven decisions.• Oversaw detailed analyses, delivering insights on vital website metrics such as traffic, SEO, conversion rates, competitive positioning, customer service impact, user adoption, and the effects on sales and profitability.• Orchestrated project coordination and stakeholder engagement, defining roles, responsibilities, and participation expectations.

Doctor Of Philosophy - Phd, Information Technology

Master'S Degree, Data Modeling/Warehousing And Database Administration

Graduate Certificate, Data Science

Master'S Degree, Marketing Research