Sally Hackel Email & Phone Number

Beverly Hills, California, US

Nashville, Tennessee, US

• Spearhead campaigns across digital, physical, radio, print, film, and TV channels for official venue opening and 200+ concerts, plus livestreams, bowling alley, restaurant, bar, and rentals, winning Pollstar 2022’s.
• Researched and established initial relationships with local and national digital, radio, print, physical, TV, and influencer marketing partners
• Track daily ticket sales, results, insights, trends, and spends to optimize strategy and maximize ad budgets
• Monitor customer interactions to understand audiences and effectively communicate brand offering, products, services, event updates, and safety protocols

Beverly Hills, California, US

• Developed and executed paid and organic social media campaigns for 250+ events for Tabernacle, Buckhead Theatre, and Coca-Cola Roxy
• Collaborated with local and national marketing teams, talentbuyers, agents, artist managers, and partners to identify goals, target demographics, and strategy
• Monitored and analyzed campaign performance to optimizetargeting, creative, and spend
• Organize marketing assets, confirmations, budgets, invoices, andad plans between three venues
• Oversaw team of marketing assistants and interns

Nashville, Tennessee, US

• Manage Facebook, Instagram, and Twitter accounts for venues and music festivals across the country
• Collaborate with local marketing staff, sponsors, agents, and artist managers to develop and execute marketing campaigns
• Create and maintain social media calendar for scheduling, tracking, and optimizing content
• Handle customer service questions, monitor online responses, and engage directly with customers and fans
• Research markets and trends to better target users
• Design campaigns, analyze results, and report back to marketing and artist teams

• Brought in 25+ new local vendors to Community upon its relocation in July 2016 and saw a 2x increase in sales in 3 months
• Buy and process inventory to be sold as vintage, pre-worn, or redesigned items
• Maintain stock levels, manage inventory and relationships with 50+ vendors, and distribute monthly vendor payments
• Increased Instagram presence by 146%, responsible for generating content and maintain social media outlets
• Coordinate weekly with Production Manager and Redesign team to meet inventory needs for 2 store locations
• Interact with and educate customer on store’s mission, share detailed knowledge of extensive range of products and artists, and provide excellent customer service in-person, over email and phone

• Develop and maintain positive rapport with 300+ buyers from the top independent record stores across the country
• Distribute promos, make 50-60 calls daily to record stores to increase awareness, encourage orders and secure gratis programs, coordinate giveaways, contests and in-store performances, assist in tour marketing
• Strategize with label and report weekly with order, stock, sales, vendor information, and industry feedback on record’s status
• Generate up to $4000 in free programs on average per album release in form of listening stations, displays, POP, sale-pricing, overhead plays, web and social media promotion

• Increased artist’s fan base on Facebook by 57%, created and maintained initial Twitter, Songkick and Bandsintown presence
• Booked 17-date summer tour along the east coast in July 2015
• Oversaw release, distribution, publicity and sales of debut album
• Assisted in artist development, brand strategy, and business and financial decisions
• Composed press releases, distribute pitches, compile all media coverage regarding shows, releases, features, and videos
• Coordinated schedules and logistics for concerts and events, press interviews, and travel

Athens, Georgia, US

• Scheduled and generated social media content for the Georgia Theatre & Green Room Facebook page, Twitter, Instagram, & Georgia Theatre Newsletter
• Managed credentials, preparing hospitality, and providing transportation for artists and crew members
• Oversaw and directed the Georgia Theatre Poster and Online Street Team
• Coordinated with tour managers to sell merchandise at concerts
• Researched and booked bands for Georgia Theatre Rooftop and Green Room
• Traveled and provided hospitality on behalf of the Georgia Theatre at the Tabernacle and Masquerade in Atlanta

Athens, Georgia, US

• Worked directly with the event planning committee, sponsors, organizations, and local businesses to organize and deliver successful promotional events
• Assisted in planning and overseeing 1000 attendee event, Terrapin Hop Harvest Festival 2013
• Reviewed locations, and coordinating panel discussions, food and craft vendors, catering, hotel arrangements, and transportation services for special events
• Aided in festival layout design, budget tracking, and promotion
• Booked musical acts for Terrapin Brewery tours and events
• Assisted the Marketing and Public Relations team with general tasks as needed: distributing pressreleases, mailing beer samples, writing sales sheets, preparing festival merchandise kits and donation packs

• Managed a 5-member marketing committee
• Assessed each member’s marketing strengths and delegate weekly tasks accordingly
• Established initial online presence with a Facebook community page and Twitter account
• Created social media content and organize contests
• Contributed blog content in the form of playlists, concert reviews, and artist interviews

Athens, GA, US

• Advertised the release of the Real Time Deals mobile app on campus, at events, and on social media sites
• Organized and worked promotional events such as the Red & Black Bar Crawl and Freshmen Welcome 2012