Share of Wallet TeamWon 1st place out of 5 teams on business case study to raise State Street's earnings per share

• Developed a targeted content and outreach strategy aimed at high-net-worth individuals and institutional investors through SWOT analysis and market research for Truvius’s public launch• Authored 50-page marketing plan detailing outreach initiatives to boost company credibility in digital asset management space• Created two educational videos, a repository of written content and visual graphics for X and LinkedIn, and a list of 10 SEO website improvements• Earned an A on a 90-minute presentation of the above marketing plan to faculty and senior executives

• Developed three task-based measures of attentional control on a JavaScript-based research platform by creating and implementing a three-month plan to design tasks and conduct pilot testing.• Collected data from 20 participants for the Alpha Stim study (60 hours) by running participants through a study protocol, recording data on Qualtrics, and conducting post-processing procedures to validate data• Informed experimental design for distracted driving study by conducting a literature review and identifying gaps in research on the effect of multitasking on driving accuracy.

• Identified dentistry loupes as a tool that posed the most ergonomic challenges and opportunities for design improvement by dedicating six hours weekly to research and interview female dentists and dental assistants.

• Promoted from packaging desserts to salesperson within one month by demonstrating knowledge of patisserie offerings and aptness to serve customers during busy times. • Completed large-scale projects, such as packaging and delivering desserts for Smorgasburg and Taste of Tribeca, while providing excellent in-store customer service by adapting and fulfilling store needs.