Samantha Sorrells Email & Phone Number

• Create industry-specific content for email campaigns and administer through HubSpot to drive demand/lead generation • Set up and manage targeted email lists in HubSpot or pull lists from Salesforce to ensure emails are delivered to the appropriate audience• Write industry-specific content and organize and schedule posts through social media channels (LinkedIn, Facebook, and X (formerly Twitter))• Meet with key stakeholders to develop industry-specific content for webinars hosted through company and advertising partners• Collaborate with respective Sales Representatives to develop and align promotional email content for attendance at industry tradeshows and regional admin training workshops• Collaborate with product marketing team members to ensure content for emails, web pages, and webinar promotional materials is accurate and consistent with product and brand messaging• Design and/or update pre-existing HTML email templates in Adobe Dreamweaver for email distribution• Create and design images in Adobe Photoshop to be utilized in emails, landing pages, and social posts• Create and manage forms, and landing pages in HubSpot• Organize content and set up tracks and Explore pages in Pathfactory to support Sales initiatives• Set up and manage live and recorded webinars through GoToWebinar. Edit webinar recording videos in Adobe Premiere Pro, embed in landing pages, and make available to download• Create campaign briefs for email, advertising, tradeshow, and webinar campaigns to provide and collaborate with Sales Development team. Meet weekly with team to review campaign briefs, answer questions, and provide support and resources to help set team members up for success • Set up, run, and manage lead nurture drip campaigns in HubSpot• Smoothly transitioned content, lists, drip campaigns, emails from Act-On to HubSpot• Created content for and administered email campaigns through Act-On Marketing Automation prior to transition to HubSpot Marketing Automation

• Assist management with company user event and tradeshow coordination including building and managing event registration, mobile event apps, booth registration, shipping booth materials, ordering event attire, and giveaways.• Build, test, and manage emails and automated programs in Act-On.• Build, test, and distribute surveys through Qualtrics.• Proofread various content including customer newsletters, product collateral such as datasheets and case studies, press releases, and internal and customer-facing emails.• Update product collateral using Adobe InDesign and Illustrator, and images in Photoshop while adhering to branding guidelines.

• Provided assistance with tradeshows by packaging and shipping booth equipment, brochures, and giveaways. Supported company user event by responding to event-related questions over phone and through email. Collected travel and hotel from customers with pre-existing user event agreements. Shipped event attire to event staff. • Proofread external communications and customer newsletters as well as product data sheets and customer case studies.• Performed various administrative tasks by assisting with social media posts, compiling weekly tasks reports, and assisting with B2B calling campaigns with telemarketing partners.

• Greet and assist customers to customized areas of interest.• Deliver professional and courteous customer service to current and potential customers.• Perform various administrative tasks answering phone calls and writing daily reports.

• Perform preventative maintenance on equipment and stock supplies.• Deliver professional and courteous customer service through assistance with specialized equipment.• Greet and assist customers to customized areas of interest.