Samuel Thuo Email and Phone Number

Was in charge of driving brand building & business growth strategy for global brands(Cicero Brandy) Managing key accounts and market expansion. Monitoring team performance and activities in all outlets in Nairobi. Managing, training and supervising junior staff. Prepare and submit accurate, timely and comprehensive reports. Managing relations with the client and outlet management. Organizing, implementing and supervising promotional activities e.g. in bar activations, market storming, outdoor and indoor branding etc. Coordinating with marketing agencies to ensure product penetration.

Managing key accounts in the 3 counties. Monitoring team performance (K.P.Is) and competitor activity in my region. Brand building across various categories and customer relations. Fleet management. Prepare daily, weekly and monthly status reports for my superiors. Training and supervising of junior staff. Implementing sales and marketing strategies aligned with brand strategy.

Managing, training and supervising junior staff. Monitoring team performance and activities in all outlets nationwide. Managing relations with the client and outlet management. Prepare and submit accurate, timely and comprehensive reports. Tracking consumer demands and trends. Ensure prompt and effective implementation of the 5Ps. Ensure compliance of MOs as directed by the client

Managing the NCP (Ng’ara na Imperial leather) road show campaign. Analyze competitor activity. Organize and manage awarding ceremony events. Overseeing the market storming activation, retail placement (seeding) and outlet opening. Monitoring team performance and ensuring sales targets are achieved. Ensure compliance of the set itinerary. Send periodical status reports to the client e.g. sales report, PowerPoint presentations, status reports etc.

• In this role I created new key accounts and extended the company’s market reach in North coast region.• I was in charge of key customer accounts • Oversaw the launch of Legend brandy. I was in charge of activation, and outlet branding of this portfolio which was successful.• Established Legend brandy as the top brandy brand in the country in terms of sales volume in one year.• In charge of fleet management of sales and marketing vans