Samuel Thuo Email and Phone Number
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šI am a seasoned participative management professional with over 15 years of expertise in cultivating new brands, introducing innovative products and services, and securing market dominance through the implementation of influential sales strategies within the alcoholic beverage industry. š”Throughout my career, I have adeptly engineered scalable solutions that have significantly bolstered operational efficiency, productivity, and profitability. My proficiency extends to delineating and charting project scope, specifications, timelines, resource allocation, and budgetary requirements, spanning both conventional and virtual business landscapes.šMoreover, I have harnessed a unique blend of technical and analytical skills to lead top-tier organizations. I have provided expert business transformation services and cutting-edge technology solutions to major corporations operating in diverse domestic and international markets.My leadership experiences have earned acclaim for their divergence and passion for surpassing financial and service objectives. This achievement is driven by a fusion of world-class service delivery, lean operational methods, innovative marketing directions, and incentive-driven rewards to motivate team success.āļøIn my role as a senior sales and business development manager, I have earned recognition for my profound understanding of the intersection between business and technology. I possess the capacity to identify and align clients' emerging technology needs with relevant products and services. My background spans technical, operational management, service delivery, project management, and business development, underscoring my expertise in engaging decision-makers and formulating winning sales strategies and solutions.ššš² ššš”š¢ššÆšš¦šš§šš¬šSpearheaded a 500M program to counter alcohol price hyperinflation by traders during the COVID-19 period, resulting in an impressive 12% growth in bottled beer and spirits sales.šCrafted and implemented a trade assets and investment policy, leading to a substantial reduction in losses, streamlined management, and a yearly company savings of 100M.šPlayed a pivotal role as mentor and coach for a team of 6 within the commercial sector, with a noteworthy achievement of half of mentees experiencing vertical career growth.šEngineered a remarkable turnaround, propelling Senator Brand from negative to double-digit growth through the strategic implementation and execution of growth, sales, and marketing strategies.
Diageo
View- Website:
- diageo.com
- Employees:
- 12017
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Head Of Customer MarketingDiageo Jul 2023 - PresentMahĆ©, SeychellesKey Contributionsā¢ Spearheaded the formulation and integration of comprehensive Commercial strategies, resulting in enhanced business performance. ā¢ Orchestrated the planning and successful execution of diverse trade programs across off-trade, on-trade, and new market segments. ā¢ Achieved Annual Operating Plan (AOP) targets by meticulously overseeing and enhancing the Monitoring and Evaluation (M&E) cycle. ā¢ Demonstrated strong leadership by fostering a high-performance team, focusing on skill development and role advancement. ā¢ Pioneered the infusion of Commercial Knowledge and best practices throughout the Sales and Marketing divisions. ā¢ Led the establishment of standardized protocols, streamlined processes, and effective tools, enabling precise tracking, measurement, and reporting against established benchmarks.ā¢ Formulated a strategic commercial roadmap spanning short, medium, and long-term horizons, guiding the organization towards sustained growth and success.
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Channel Development Manager (Mainstream Channel)East African Breweries Plc Sep 2020 - PresentNairobiKey Contributionsā¢ Orchestrated a remarkable channel transformation, elevating premium brands' share from 22% to an impressive 40%, effectively driving the premiumization initiative. ā¢ Mitigated trade price hyperinflation for our products, resulting in a substantial double-digit growth in Net Sales Value (NSV) during the fiscal years F21/F22. ā¢ Amplified the market share of TBA (Total Beverage Alcohol) category from 70% prior to the onset of the pandemic to an exceptional 81% in the post-covid landscape. ā¢ Successfully elevated Gross Margins, achieving a noteworthy increase from 46% to a robust 53%, thereby enhancing profitability and financial performance. -
Channel Development Manager (Emerging Businesses And Markets)East African Breweries Ltd Sep 2016 - Sep 2020NairobiKey Contributionsā¢ Crafted a pivotal channel strategy for the Emerging Business division, resulting in a substantial value contribution of 18 billion to EABL's overall portfolio.ā¢ Reversed Senator's YoY decline from -22% (F18) to +35% growth (F19) by initiating the first-ever National Consumer Promotion in the channel.ā¢ Introduced value-based segmentation standards, driving an 11% growth in the spirits category and elevating SFE scores from 43% to 72%.ā¢ Led the recruitment of 1 million consumers by cultivating informal alcohol sector outlets, resulting in substantial beer category growth.
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National Trade And Marketing ManagerEast African Breweries Plc Apr 2015 - Oct 2016Key Contributionsā¢ Orchestrated the development and seamless integration of a trade asset policy within the organization, resulting in a notable 5% reduction in costs. ā¢ Successfully managed trade execution teams and third-party agencies and achieved BTL activities deliverables achieving efficiency levels and growth of 4% YoY. ā¢ Developed trade programs that met customer segmentation needs that led to overall company's growth of 4% YoY. ā¢ Successfully operated as Intelligence chief for competition and designed competition strategies to counter competition which led to growth of Beer market share from 94% to 95%.
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Division Sales ManagerEast African Breweries Ltd Oct 2014 - Apr 2015Nairobi, KenyaKey Contributionsā¢ Successfully achieved a Net Sales Volume (NSV) of KES 5.7 billion, meeting 100% of the established targets. ā¢ Spearheaded the growth of my team's talents, resulting in the promotion of 2 team members to managerial positions. ā¢ Successfully boosted divisional sales through distributors, retailers, and wholesalers, while concurrently controlling costs to enhance profit margins. ā¢ Designed and executed forward-looking route-to-market strategies that capitalized on current and future prospects, expanding market presence and driving growth. ā¢ Formulated result-oriented strategies for the designated product portfolio, directly contributing to surpassing business sales targets.
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Area Business Development ManagerEast African Breweries Plc Jul 2012 - Nov 2014Nairobi, KenyaKey Contributionsā¢ Surpassed the NSV target for the financial year F13/F14, demonstrating exceptional sales performance and strategic acumen. ā¢ Successfully maintained optimal capitalization of Distributors throughout the year, proactively addressing non-compliance issues and ensuring smooth operations. ā¢ Spearheaded the formulation and implementation of the Nairobi Spirits strategy, resulting in a remarkable increase of 200 million in Net Sales Value (NSV) specifically within the spirits segment during Q4. ā¢ Revamped the Route to Market for Beer Distribution and innovatively devised a new Route to Market strategy for the Spirits Business, optimizing distribution channels and driving revenue growth.
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Keg Team LeaderEast African Breweries Ltd Oct 2008 - Jun 2011Key Contributionsā¢ Orchestrated consistent over-achievement of sales targets for financial years F08, F09, and F10 in the Mountain division, driving an annual Net Sales Value (NSV) exceeding $350 million. ā¢ Nurtured and upskilled a team of seven direct reports through impactful trade accompaniments, pivotal in the realization of company objectives. ā¢ Efficiently allocated and managed an average annual trade activities budget of $3 million, ensuring seamless attainment of annual performance benchmarks. ā¢ Delivered strategic consultation prowess to vital distributor partners, streamlining product access for timely retail supremacy. ā¢ Exercised influential leadership by channeling feedback to the head office and fostering cohesive collaboration with peers across the division.
Samuel Thuo Skills
Samuel Thuo Education Details
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Kenya Institute Of ManagementPublic Relations Management -
Marketing
Frequently Asked Questions about Samuel Thuo
What company does Samuel Thuo work for?
Samuel Thuo works for Diageo
What is Samuel Thuo's role at the current company?
Samuel Thuo's current role is Architect of Revenue Streams | Orchestrating Market Triumphs & Empowering Teams for Success š | Mastering Trade & Marketing Strategy.
What is Samuel Thuo's email address?
Samuel Thuo's email address is sa****@****abl.com
What schools did Samuel Thuo attend?
Samuel Thuo attended Kenya Institute Of Management, United States International University.
What skills is Samuel Thuo known for?
Samuel Thuo has skills like Trade Marketing, Customer Insight, Demand Planning, Key Account Management, Cross Functional Team Leadership, Supply Chain Management, Sales Management, Marketing Strategy, Brand Management, New Business Development, Account Management, Business Development.
Who are Samuel Thuo's colleagues?
Samuel Thuo's colleagues are Jess Warnock, Dr. Senthil K Paramasivam Iimb - Ai, Mbb-L6sigma, Pmp, Csm, Adkar, Luma, Llb, Chiemeka Odoemenam, Gary Bruce, Wiwattanapong Pitchawong, William Marin, Roni Lowrie.
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Samuel Thuo
Full-Stack & Web Developer | No-Code (Bubble) Developer | It Support | Qa | Helping Startups Build, Scale, And Optimize Digital ProductsNairobi
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