Sam Smith Email & Phone Number

I drive marketing strategy and execution at this dynamic, mission-driven technology company focused on preventing food waste in the global foodservice industry. I evolve and maintain brand standards, drive lead generation through multi-channel marketing and partner with the sales team and other departments to meet company-wide goals.I'm deeply committed to supporting my teammates so we all succeed together.

Managed every facet of marketing and strategic planning, working with the CEO and department managers to create engaging, fun and brand-focused promotions and events that led to record sales. Responsibilities included strategic community and vendor partnerships, management of all advertising, social/digital, eCRM, creative, PR, promotions and customer insights.Accomplishments:--Coordinated with the CEO and department heads to create promotions that led to record… Show more Managed every facet of marketing and strategic planning, working with the CEO and department managers to create engaging, fun and brand-focused promotions and events that led to record sales. Responsibilities included strategic community and vendor partnerships, management of all advertising, social/digital, eCRM, creative, PR, promotions and customer insights.Accomplishments:--Coordinated with the CEO and department heads to create promotions that led to record storesales.--Developed direct-mail and in-store couponing programs that outperformed industrybenchmarks.--Increased Instagram followers by more than 80% (helped in large part by my Cutest Dog inPortland Competition).--Increased Facebook followers by 30% through increasing frequency of posts and leveragingFacebook ads. --Increased newsletter subscriptions 25% and increased open rates from 23% to 31% through A/B testing and content refinement based on analytics. Show less

Portland, Oregon Area

Fast and creative writing, reporting and brand analysis. Clients include the Culinary Institute of America, Watershed Communications, Restaurant Business.Accomplishments--Worked with the Culinary Institute of America in a new venture to create marketing content for food brands. Managed creation of a content marketing platform for Bush's Beans, helping chefs rethink and expand the use of the brand's products.--Researched and wrote cover stories for Restaurant Business… Show more Fast and creative writing, reporting and brand analysis. Clients include the Culinary Institute of America, Watershed Communications, Restaurant Business.Accomplishments--Worked with the Culinary Institute of America in a new venture to create marketing content for food brands. Managed creation of a content marketing platform for Bush's Beans, helping chefs rethink and expand the use of the brand's products.--Researched and wrote cover stories for Restaurant Business Magazine.--Researched and wrote a whitepaper on the Portland, Oregon, restaurant economy for a Watershed Communications client. Show less

Portland, Oregon Area

Created and delivered a bold product vision, engaging brand and marketing message from raw cloth on a shoestring budget that drew a loyal following in months. Conducted market and competitive research. Used quantitative analysis of research findings to inform marketing and sales materials. Set and managed all budgets. Bid out printing, graphic design and other work. Built the story of the brand, created its voice and got readers and advertisers engaged with it… Show more Created and delivered a bold product vision, engaging brand and marketing message from raw cloth on a shoestring budget that drew a loyal following in months. Conducted market and competitive research. Used quantitative analysis of research findings to inform marketing and sales materials. Set and managed all budgets. Bid out printing, graphic design and other work. Built the story of the brand, created its voice and got readers and advertisers engaged with it. Accomplishments:--Grew readership from 25,000 to over 83,000 in one year by increasing distribution points based on audience demographics. --Built a community through Facebook, Twitter and Instagram. --Built a sales strategy and conducted direct sales, growing a base of over 60 advertisers. --Established a unique cause-marketing program, where 2 percent of sales went to a nonprofit chosen by an advertiser. --Developed and marketed two events: The Made in Portland Awards and The Portland Outsider Dinner Series. --Developed content-marketing strategies and collateral for Ecliptic Brewing and Hopworks Urban Brewery. Show less

New York, Ny, And Portland, Or

Managed coverage of the restaurant industry for this 200,000-circulation magazine. Responsible for thedevelopment and management of art, digital, editorial teams and yearly budgets.Accomplishments:--Conducted market analysis to rebrand the magazine, carving out a new competitive position forthe publication.--Built a new brand voice and audience. Changes led to an increase in market share from 11% to26%.-Drove development of a new digital platform, including a… Show more Managed coverage of the restaurant industry for this 200,000-circulation magazine. Responsible for thedevelopment and management of art, digital, editorial teams and yearly budgets.Accomplishments:--Conducted market analysis to rebrand the magazine, carving out a new competitive position forthe publication.--Built a new brand voice and audience. Changes led to an increase in market share from 11% to26%.-Drove development of a new digital platform, including a redesigned website, newsletters andsocial media presence. Digital sales grew from 1% total sales to 20%.--Developed strategic initiatives—incorporating editorial and events—that magnified the brandand opened new sales opportunities. --I built budgets and staff to support the monthly magazine deadlines and, eventually, the daily and hourly social media and digital deadlines. Show less

New York, Ny

I covered the health impacts to 9/11 first responders and reported from Washington, D.C., as the sniper incident unfolded in 2002 among many other stories.

Published in The New York Times Magazine, The New York Times, The Boston Globe, Newsweek and others.

Managed editorial, staffs, budgets and outreach at The Portland Phoenix (Portland, ME), National Fisherman and The Fishermen's News.