* Set the vision and roadmap for establishing a Lifecycle Marketing function(Ops) from the ground up.* Owned global lifecycle marketing ops strategy and built customer engagement, retention campaigns for B2B, B2G and B2C programs.* Setup and deploy complex programs within our campaign automation platform (automated and single-batch) to meet various operational & business KPIs.* Worked with different external stakeholders and helped in effective utilisation of omni-channel experience to improve learners' success rate.* Trained offshore and onshore teams on AI based marketing automation tools like Marketo, Blueshift, Hubspot and Sendgrid etc.* Successfully implemented various hypotheses with the help of A/B test optimisation.

o Work with direct leadership of each region to develop and execute digitalmarketing campaigns strategy designed to help achieve that region’s lead and revenue goalo Own and drive all digital campaign creation initiatives, both internal and external, across multiple platform like Google Ads and Facebook Ads.o Handled 18 American universities including Stanford, Umass Amherst, Dayton etc for brand management, marketing initiatives in various regions.o Optimized rule-based Lead Scoring and Nurturing campaigns to increase the inflow of leads to sales teams.o Build best-practice program templates for internal Marketo users that utilize tokens, snippets etc.o Drive and manage full funnelmarketing automation and email and SMSthrough collaboration with channel marketing, creative teams, sales and engineering.o Setup and execute email and SMS campaigns for different regions for students.o Create segmentation of database based on funnel stage and target accordingly.o Create HTML/CSS responsive emails and optimized landing pages including tokens etc.o Managed full funnel in Google Analytics and actively researching new approaches to improve.o Monitor, analyze, and report on campaign results and ROI; implement steps to increase engagement and boost conversion.o Use data (including A/B test results) to improve nurture cadence, content engagement, landing page optimization, and lead generation efforts.

o Identifying and planning new campaigns, nurturing campaigns and continuously developing marketing channels.o Creating lead scores based on leads behaviour in different campaigns for SaaS productso Video Creation and Marketing : Directed video conceptualization, creation process and editing of videos for the support teams.o Responsible for hiring, managing, training and performance reviews of the team.o Marketing campaigning and social media strategic campaigns to increase the base of customers.o Marketing Automation and SMS marketing: Used various marketing automation, email marketing and SMS tools like Marketo, HubSpot, Act On and managed all processes like segmentation, lead scoring, optimization, buyer’s personas etc.o Content Marketing: Orchestrated SEO ready content for business articles, blogs, social media based on buyers personas which led to increase in online traffic.o Setting up Digital Marketing campaigns with the teams to get the maximum reach. o Aligning with resellers, SDR and Sales team and plan the product marketing of IOT and Cyber Security for B2B product marketing. o Liasoning with B2B Event Partners and plan for quarterly event calendar and responsible for ROI on budget.

o Responsible for creation of emails, landing pages, forms and reports including templates within the marketing function.o Digital Ads :Orchestrated, ran and managed digital Ads in various different platforms like Google Ads, FB ads.o Managing and monitor campaign performance in terms if CTR and Conversation rate.o Monitored all corporate social media accounts and websites to ensure positive online presence using buffer and Facebook for Business and Zoho social.o Drove email marketing efforts to increase open rate (35% )and reduces bounce rates(50%)o Plan for quarterly lead gen plans in sync with other teams and MQL targets and execute them to build leads for Google Enterprise team.o Website Redesigning and tracking web user experience through heat maps.o Video Creation and Marketing:Directed video conceptualization, creation process and editing of videos for the recruitment and product teams.o Responsible for pipeline generation for APAC region of Google Apps for work, Google Maps and Google Cloud.o Collaborate with a range of stakeholders (Direct Sales, Global Marketing and other DMRs) to evolve customer perceptions in the marketplace and develop the region’s enterprise narrative.o Proficient in Marketing tools like MARKETO, INFUSIONSOFT and SALESFORCE for campaigns management.

o Email Campaigning and Monitoring Campaigns.o Identifying, researching and targeting new business prospects.o Generating and Prospecting Leads for sales cycle.o Marketing qualified leads for Training Sales and BMC Consulting.o Analyzing marketing statistics and determining sales potential by analyzing at the organization level. o Supporting Operational activities and assigning trainer for the batches planned.o Liaising with new and existing clients by inside and field sales perspective. o Owner for ITIL, ITSM, Oracle and Cloud Computing Trainings and Certification for South-India, Middle East.o Generating Leads through Social Media, content development for pull marketing campaigns.o Analysis of Client trend and running campaigns through Social Media Marketing.