Mike S. Email & Phone Number

Spring, Tx, Us

Palo Alto, Ca, Us

San Jose, California, Us

- Ownership of the innovation roadmap and growth agenda- Driving growth as the Principal leader of Norton's Emerging Product Management group. Contributing to - Norton's efforts to herald the era of the Digital Safety Platform for consumers- Launched Norton Identity Protection in the summer of 2016 the precursor to Symantec's acquisition of LifeLock for $2.3B

Vernon Hills, Il, Us

- Developed corporate strategy identifying opportunity and led the delivery of CDW's first 'white-labelled' e-Commerce fulfilment solution as a value add service. Defined project charter, coordinated delivered, negotiated partnerships and led overall project scope working with multiple external and internal stakeholders and solution delivery partners.- Managed business requirement changes while balancing multiple and competing demands for IT resource and priorities.

Toronto, Ontario, Ca

- Reported to COO and chartered with creating a revised CRM strategy with best-in-class practices. - Led cross-functional team tasked with the re-designing CX of Home Page improving customer engagement and conversion, while delivering new revenue opportunities for advertisers.- Analysed consumer dB of over 9M records, recommending a series of operational changes which resulted in significant improvements in end-to-end customer experience as measured by Net Promotor Score (NPS).

Scarborough, Ontario, Ca

- Researched, Compiled and Presented a seminar to C-suite executives focused on the rapidly changing face of commerce and the implications of these rapidly evolving forces on their existing businesses.

Palo Alto, Ca, Us

Responsible for managing and re-defining company’s CRM customer engagement and email marketing strategy while delivering improved brand reputation scores and increasing both direct and indirect revenue across all channels. Areas of responsibility include data modeling, cost envelope reduction, content syndication and delivering database-driven dynamically generated messaging.Results:- Manage one of the largest opt-in consumer 1-to-1 email marketing programs in the Americas region.- Dramatically reduced costs while increasing click-thru rates and improving customer engagement leading to significantly better revenue returns.

Palo Alto, Ca, Us

Responsible for paid media, user experience, and online channel sales and e-commerce supporting both B2C and B2B customer segments. Led a dedicated online team and managed the digital marketing investment mix. Areas of responsibility also included advertising, CRM & email, social media, SEM & SEO, creative & web-site design, partnerships, agency management and marketing communications. Results:- Increased online traffic by over 40% and consistently improved ROI by over 65% in each fiscal year.- Pioneering A/B testing for search and email programs which resulted in substantial annual savings and more effective customer messaging.- Delivering a 215% increase in unique sales leads during a “Black Friday” promotion by integrating the email communication sequence with social, online, paid search and other digital assets.- Architecting the company’s complex bilingual paid search campaigns and activities covering consumer and business related products and services whilst achieving a conversion rate of over 6%, considerably better than the market.

Palo Alto, Ca, Us

Responsible for customer database, email, online search and web analytics including the deployment of dynamically generated search landing pages - a first for the company. Additional responsibilities included: advertising, devising the online strategy, team leadership and management of a multi-million dollar budget.Results:- Pioneering the use of deploying dynamically generated content search landing pages which resulted in a 300% increase in the click-thru rate and a five-fold reduction in the bounce rate.- Building a 360-degree model view of customer behaviour which led to a significant improvement in customer engagement with better aligned and relevant messages delivered in a more timely and unified fashion.- Improving email response rates, achieving an average click through rate of 9% and a 54% open rate far better than industry benchmarks.

Palo Alto, Ca, Us

Recruited to penetrate new “e” markets and deliver an e-commerce engine capable of direct customer fulfillment as well as develop an Americas wide customer loyalty program. Under my leadership I was responsible for:- Establishing a world-class consumer email engagement program.- Developing multiple email message streams and introducing personalization for the very first time.- Growing the size of the opt-in database which today stands as being one of the largest subscription databases in Canada. - Driving increased engagement and recurring revenue through architecting an Americas wide loyalty program focused upon the company’s’ most valuable customers. The program generated substantial revenue upside and grew to over 1 million members in less than two years after launch.- Delivering an Americas wide loyalty program and successfully rolling it out to 24 countries in 4 core languages.- Driving support and getting consensus for developing one core CRM engagement strategy across all functional product groups.- Creating a new business model and revenue stream by bundling hardware, software and services into a unique product offering with its own custom dedicated supply-chain and delivery mechanism.

Palo Alto, Ca, Us

Responsible for re-launching HP’s consumer Pavilion brand of personal computing products into the Canadian marketplace. Managed PC business unit, comparable to start-up environment, directed all aspects of the product line including brand and go-to-market retail channel strategy, product pricing and advertising. Built entirely new supply chain, customer support infrastructure and accompanying business processes to support the re-introduction of this consumer brand. Served as HP spokesman.I was responsible for:- Having full profit and loss accountability.- Increasing the retail market share from -1% to over +30%.- Attaining the #1 market share position in the Canadian Marketplace.- Driving growth of the Pavilion business unit to more than $100 Million.

Palo Alto, Ca, Us

Responsible for marketing all aspects of the DeskJet printer brand across European markets.

Boston, Ma, Us

Responsible for marketing semiconductors to the largest European mobile handset manufacturers: Ericsson, Nokia and NEC.

Master Of Business Administration (M.B.A.)

Bachelor’S Degree, International Marketing

Associate’S Degree, Business/Commerce, General

Engineer’S Degree, Engineering And Computing Science

Engineer'S Degree

Certified Basketball Coach - Level Ii, Coaching Youth Team Sports