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Sandra Smith Email & Phone Number
Customer Experience and Advocacy Lead
at
Royal Bank of Scotland Group
1 work email found
@rbs.com
3 phones found area 207 and 866
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Customer Experience and Advocacy Lead
Location
Edinburgh, Scotland, United Kingdom
Company size
Who is Sandra Smith? Overview
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Quick answer
Sandra Smith is listed as Customer Experience and Advocacy Lead at Royal Bank of Scotland Group, a with 129 employees, based in Edinburgh, Scotland, United Kingdom. AeroLeads shows a work email signal at rbs.com, phone signal with area code 207, 866, and a matched LinkedIn profile for Sandra Smith.
Sandra Smith previously worked as Customer Experience & Advocacy Lead at Royal Bank Of Scotland Group and Customer & Colleague Communications Lead, Digital at Royal Bank Of Scotland Group. Sandra Smith holds Mcibs, Banking from Heriot-Watt University.
Company email context
Email format at Royal Bank of Scotland Group
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{first}.{last}@rbs.com
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AeroLeads found 1 current-domain work email signal for Sandra Smith. Compare company email patterns before reaching out.
Profile bio
About Sandra Smith
Customer experience & marketing professional with extensive experience in financial services, in both start up and large established businesses. Broad & deep experience of all aspects of marketing and customer proposition/experience development. Resilient & credible leader with rare combination of strength in setting vision & strategy as well as detailed execution & delivery.
Listed skills include Stakeholder Management, Strategy, Marketing Strategy, Marketing, and 20 others.
Current workplace
Sandra Smith's current company
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Royal Bank Of Scotland Group
15 roles
Sandra Smith work experience
A career timeline built from the work history available for this profile.
Customer Experience & Advocacy Lead
Drive improved customer experience and advocacy across all digital services and propositions. for Royal bank, NatWest and Ulster Bank brands. Identify & establish appropriate measurement & goal framework across all service & propositions. Develop overall customer plan & forecast impact on experience & advocacy metrics from plan deliverables. Facilitate discussion & challenge with leadership team on adequacy of plan to achieve desired customer experience & advocacy goals. Build capability across the team with specific skills to drive experience & advocacy.
Customer & Colleague Communications Lead, Digital
Responsible for all customer & colleague communications on digital services & propositions for Royal Bank, NatWest & Ulster Bank brands. Development of marketing strategy & execution of all marketing, including digital marketing and other paid media, owned channels. Developed marketing strategy for new Open banking propositions. which has now driven communications for 2 digital proposition launches. Developed fraud education strategic narrative, identified proof points & developed marketing plan. Developed content strategy and implemented it across whole team, with lasting changes to briefing, agency response and campaign construct & plans.
Oct 2017 - Sep 2019
Head Of Marketing
Led team of 20 marketeers during extended period of ambiguity on the future direction of the company following decision not to launch the new Williams & Glyn brand. Motivated team through focus on innovation in all campaigns. Delivery of ongoing campaigns under Royal Bank brand.
May 2017 - Sep 2017
Head Of Digital Marketing
Built brand new digital marketing team & agency partners for the new Williams & Glyn business. Developed digital launch & ongoing marketing strategy. Successfully negotiated increased investment aligned to the sales opportunity identified in the strategy.
Jun 2015 - Apr 2017
Head Of Customer Proposition
Identified & shaped the overall Williams & Glyn customer proposition proof points, using data driven insights. Developed the associated business case and once approved, oversaw operational development & implementation of the proof points.
Jan 2015 - Sep 2015
Head Of Loyalty
Developed Tesco Bank loyalty strategy, aligned with overall Tesco loyalty strategy. Identified the financial benefits & established the core measures of loyalty. Developed ‘joined up’ Retail & Banking customer propositions that recognise customers overall engagement with Tesco (retail & Bank) & benefit both Tesco & Bank. Developed loyalty engagement & communications plan.
Dec 2012 - Dec 2014
Head Of Digital Marketing
Led the Tesco Bank digital marketing & digital analytics teams, delivering all digital marketing activity. Re-structured team to reflect business decision to become digital first and recruited new digital skills into the team. Set up emergency social media function for major incident management during migration of RBS to Tesco systems, including social listening & responding for the first time.
Jan 2011 - Nov 2012
Project Role, Marketing Team Set Up
Developed & embedded marketing processes, evaluated and selected campaign management tool & deployed it across team of 40 marketeers
Jul 2010 - Dec 2010
Head Of Brand & Customer Strategy
Developed the articulation of the 'Every Little Helps' brand for Tesco in Financial Services.Developed overall philosophy, principles & proposition for use of Clubcard brand in Financial Services.Working with new Tesco Bank Leadership team (following Tesco buy out of RBS share of the Tesco Personal Finance Joint Venture), developed the new 5 year financial plan and customer plan.
Jul 2008 - Mar 2009
Head Of Customer Strategy & Npd
Led the Insight & New Product Development teams supporting Tesco's extension further into Financial Services. Led the annual brand review, development of the customer plan, 5 year financial plan & business strategy. Developed& managed innovation pipeline, including new propositions such as Tesco Compare, early Tesco Current Account, Tesco Investment proposition.
Oct 2006 - Jun 2008
Head Of Marketing
Led Tesco Personal Finance Marketing team of 35 who were responsible for trade planning & execution of campaigns across all media. Managed budget > £50m, including re-allocation across products & media based on effectiveness & priorities. Managed ATL & direct agencies.
Sep 2003 - Oct 2006
Head Of Internet
Set up first ever Internet team in Tesco Personal Finance. Identified how to operate on a completely new channel, with much ambiguity and many senior stakeholder fears, new ‘rules of engagement’, new ‘operating methods’, different commercial challenges. Developed test & learn approach, and grew a strategy based on learnings
Sep 2001 - Aug 2003
Marketing Manager
Developed launch & ongoing marketing plans for various Tesco financial products.
May 1998 - Aug 2001
Marketing Manager
Bank of Scotland marketing representative in the bid team in discussions with Sainsburys. As part of a small 'start up' team, developed product launch plan and product propositions. Developed launch marketing plan & all collateral.
May 1995 - Apr 1997
2 education records
Sandra Smith education
Mcibs, Banking
Education record
FAQ
Frequently asked questions about Sandra Smith
Quick answers generated from the profile data available on this page.
What company does Sandra Smith work for?
Sandra Smith works for Royal Bank of Scotland Group.
What is Sandra Smith's role at Royal Bank of Scotland Group?
Sandra Smith is listed as Customer Experience and Advocacy Lead at Royal Bank of Scotland Group.
What is Sandra Smith's email address?
AeroLeads has found 1 work email signal at @rbs.com for Sandra Smith at Royal Bank of Scotland Group.
What is Sandra Smith's phone number?
AeroLeads has found 3 phone signal(s) with area code 207, 866 for Sandra Smith at Royal Bank of Scotland Group.
Where is Sandra Smith based?
Sandra Smith is based in Edinburgh, Scotland, United Kingdom while working with Royal Bank of Scotland Group.
What companies has Sandra Smith worked for?
Sandra Smith has worked for Royal Bank Of Scotland Group, Future Williams & Glyn Team - Rbs, Tesco Bank, Tesco Personal Finance Group Limited, and Sainsbury'S Bank.
How can I contact Sandra Smith?
You can use AeroLeads to view verified contact signals for Sandra Smith at Royal Bank of Scotland Group, including work email, phone, and LinkedIn data when available.
What schools did Sandra Smith attend?
Sandra Smith holds Mcibs, Banking from Heriot-Watt University.
What skills is Sandra Smith known for?
Sandra Smith is listed with skills including Stakeholder Management, Strategy, Marketing Strategy, Marketing, Change Management, Banking, Digital Marketing, and Management.
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