Sandy Abraham Email & Phone Number

• Develop marketing strategies to support the launch, adoption and growth of Mental Health, EAP, Wellbeing, Care Management and Women's Health products• Build member and B2B acquisition and retention campaigns leveraging owned and paid channels including web, email, social, direct mail, SMS, in-app message, webinars and sales collateral and training• Partner with the product, clinical and analytics teams to drive strategy at every phase of the development, including leveraging member, sales and competitive insights to craft differentiators, value propositions, positioning and messaging hierarchy • Lead and coach a thriving marketing team• Develop new frameworks, processes and metrics to drive efficiency, consistency and effectiveness of marketing

• Collaborated with internal and external teams to create thought leadership strategies, content and tactics to elevate Allstate’s reputation • Conducted market research to gain competitive insights to help position thought leadership initiatives, including data privacy, climate change and equity• Led partnership with Aspen Institute Citizenship and American Identity Program and developed programs and go-to-market communications strategies to advance the mission of The Better Arguments Project • Managed paid marketing initiatives, such as syndicated content on theatlantic.com• Developed Allstate-led sessions and deliverables such as briefing books, talking points and sponsorship activations for events, including The Atlantic’s Progress Report: The State of the Black Community, The Atlantic Festival and The Aspen Ideas Festival• Served as Chair of the Marketing Innovation and Corporate Brand Advocates, leading and mentoring a volunteer team who shaped the culture for the department• Led content strategy and editorial calendar for The Renewal Project website and social media channels, which featured content about leaders in underserved communities and civic engagement (program sunset December 2020)

Northbrook, Illinois

• Supported business goals by leading the strategy, creative development, implementation and analysis of integrated marketing campaigns• Partnered with cross-functional teams, regional field leaders and external agencies to develop and execute product launch go-to-market strategies, including test and learns • Delivered customer journey maps and post-campaign metrics reports with data-driven recommendations to optimize future campaigns • Managed program budgets, forecasting and invoicing• Oversaw ongoing content development of Good Hands News®, Allstate’s customer microsite and quarterly e-newsletter• Wrote and designed content for internal department newsletter• Managed two direct reports, with oversight of projects and career development• Led department’s home office and field efforts in 2019 Bring Out the Good®, Allstate’s corporate giving campaign, and achieved 100% participation for the first time • 2017 Allstate Consumer Marketing Bright Beginnings Award recipient

Greater Chicago Area

• Led the development, execution and analysis of integrated marketing communications strategies to support the mission of the association • Supported the creation of CommYOUnity™, the first national brain tumor volunteer network• Drove awareness of the association’s impact by developing and distributing its annual report • Wrote and produced online and offline materials, including website and social media content, emails, infographics, advertising, brochures, newsletters and educational publications • Partnered with cross-functional team and external stakeholders to create comprehensive online caregiver resource center and associated handbook• Established relationships and produced video testimonials of survivors, caregivers, volunteers, researchers and physicians to enhance website and social media content • Created messaging, graphics, websites and promotional packages for six patient meetings and nine 5K fundraising events taking place annually across the country• Assisted in fundraising efforts, including biannual appeals and grant reports• Managed invoicing, tracking, annual budgeting and forecasting for department• Served as marketing lead on Senior Leadership Team, which implemented organizational strategies and developed new programs• Oversaw Marketing & Communications Managers, Specialist and external freelancers, graphic designers and production vendors• Implemented new branding and marketing tools, including design templates, graphic guidelines, monthly campaign metrics report, project status, invoice tracker and budget tracker• 2014 American Brain Tumor Association Employee of the Year

• Developed and implemented corporate and hospital-based strategic marketing plans• Collaborated with advertising agency to produce service line campaigns which included TV, digital, radio, out of home, print, direct mail and non-traditional tactics • Wrote for Advocate’s daily online news feed, health enews• Changed budget tracking process and managed $14M marketing budget• Partnered with web team to develop online tactics, including landing pages, digital ads, email blasts, social media, SEO and SEM resulting in a 16% increase in web appointments • Collaborated with multimedia team to create and update digital photography library• Led development and launch of mobile site• Built direct marketing campaigns and analyzed ROI using CRM databases• Conducted quantitative and qualitative consumer, associate and physician research

• Facilitated execution of corporate re-branding strategy • Produced brand guidelines utilized by organization and vendor partners• Created and executed annual strategic marketing plans for Advocate Lutheran General Hospital and Children's Hospital, Good Shepherd Hospital, Condell Medical Center and Illinois Masonic Medical Center• Served as a lead client contact for advertising agency in the creative development and media implementation of four hospital campaigns• Led all aspects of Aster award winning quarterly newsletters for four hospitals

• Managed projects through every phase including research, estimation and timeline creation, drafting project briefs, copy editing, proofreading, concepting, addressing client feedback, maintaining graphic standards, print production, post production, mail-house coordination and final billing• Coordinated with design, photography and multimedia departments to complete projects across all Advocate business units and sites of care

• Supported Account Supervisors in developing strategies and executing direct marketing and promotional initiatives including mail, television, radio, print, internet and point of purchase projects • Completed comprehensive competitive analysis for Allstate • Managed budgets and monthly billing for Allstate, Pall Mall and BP

Chicago, Illinois, United States

Digital Marketing Certificate, Digital Marketing

Activities and Societies: Advisory Council An executive education program designed to equip leaders with the tools needed to build.

Master Of Business Administration (M.B.A.), Marketing, Graduated With Distinction

Activities and Societies: Delta Mu Delta International Business Honor Society, Member

Building An Effective Marketing Plan Certificate

Bachelor'S Degree, Communication, Graduated With Honors

Activities and Societies: DePaul Honors Program Student, 1998 - 2002 College Year in Athens Participant, winter and spring quarters 2000