Sandy Abraham Email & Phone Number

• Develop marketing strategies to support the launch, adoption and growth of Mental Health, EAP, Wellbeing, Care Management and Women's Health products
• Build member and B2B acquisition and retention campaigns leveraging owned and paid channels including web, email, social, direct mail, SMS, in-app message, webinars and sales collateral and training
• Partner with the product, clinical and analytics teams to drive strategy at every phase of the development, including leveraging member, sales and competitive insights to craft differentiators, value propositions.
• Lead and coach a thriving marketing team
• Develop new frameworks, processes and metrics to drive efficiency, consistency and effectiveness of marketing

• Collaborated with internal and external teams to create thought leadership strategies, content and tactics to elevate Allstate’s reputation
• Conducted market research to gain competitive insights to help position thought leadership initiatives, including data privacy, climate change and equity
• Led partnership with Aspen Institute Citizenship and American Identity Program and developed programs and go-to-market communications strategies to advance the mission of The Better Arguments Project
• Managed paid marketing initiatives, such as syndicated content on theatlantic.com
• Developed Allstate-led sessions and deliverables such as briefing books, talking points and sponsorship activations for events, including The Atlantic’s Progress Report: The State of the Black Community, The Atlantic.
• Served as Chair of the Marketing Innovation and Corporate Brand Advocates, leading and mentoring a volunteer team who shaped the culture for the department

Northbrook, Illinois

• Supported business goals by leading the strategy, creative development, implementation and analysis of integrated marketing campaigns
• Partnered with cross-functional teams, regional field leaders and external agencies to develop and execute product launch go-to-market strategies, including test and learns
• Delivered customer journey maps and post-campaign metrics reports with data-driven recommendations to optimize future campaigns
• Managed program budgets, forecasting and invoicing
• Oversaw ongoing content development of Good Hands News®, Allstate’s customer microsite and quarterly e-newsletter
• Wrote and designed content for internal department newsletter

Greater Chicago Area

• Led the development, execution and analysis of integrated marketing communications strategies to support the mission of the association
• Supported the creation of CommYOUnity™, the first national brain tumor volunteer network
• Drove awareness of the association’s impact by developing and distributing its annual report
• Wrote and produced online and offline materials, including website and social media content, emails, infographics, advertising, brochures, newsletters and educational publications
• Partnered with cross-functional team and external stakeholders to create comprehensive online caregiver resource center and associated handbook
• Established relationships and produced video testimonials of survivors, caregivers, volunteers, researchers and physicians to enhance website and social media content

• Developed and implemented corporate and hospital-based strategic marketing plans
• Collaborated with advertising agency to produce service line campaigns which included TV, digital, radio, out of home, print, direct mail and non-traditional tactics
• Wrote for Advocate’s daily online news feed, health enews
• Changed budget tracking process and managed $14M marketing budget
• Partnered with web team to develop online tactics, including landing pages, digital ads, email blasts, social media, SEO and SEM resulting in a 16% increase in web appointments
• Collaborated with multimedia team to create and update digital photography library

• Facilitated execution of corporate re-branding strategy
• Produced brand guidelines utilized by organization and vendor partners
• Created and executed annual strategic marketing plans for Advocate Lutheran General Hospital and Children's Hospital, Good Shepherd Hospital, Condell Medical Center and Illinois Masonic Medical Center
• Served as a lead client contact for advertising agency in the creative development and media implementation of four hospital campaigns
• Led all aspects of Aster award winning quarterly newsletters for four hospitals

• Managed projects through every phase including research, estimation and timeline creation, drafting project briefs, copy editing, proofreading, concepting, addressing client feedback, maintaining graphic standards.
• Coordinated with design, photography and multimedia departments to complete projects across all Advocate business units and sites of care

• Supported Account Supervisors in developing strategies and executing direct marketing and promotional initiatives including mail, television, radio, print, internet and point of purchase projects
• Completed comprehensive competitive analysis for Allstate
• Managed budgets and monthly billing for Allstate, Pall Mall and BP

Chicago, Illinois, United States

Digital Marketing Certificate, Digital Marketing

Activities and Societies: Advisory Council An executive education program designed to equip leaders with the tools needed to build a.

Master Of Business Administration (M.B.A.), Marketing, Graduated With Distinction

Activities and Societies: Delta Mu Delta International Business Honor Society, Member

Building An Effective Marketing Plan Certificate

Bachelor'S Degree, Communication, Graduated With Honors

Activities and Societies: DePaul Honors Program Student, 1998 - 2002 College Year in Athens Participant, winter and spring quarters 2000