Sangeetha Balakrishnan Email & Phone Number

Dublin, California, United States

Design System Improvement and Streamlining:● Worked closely with the Design System Team to seamlessly integrate new components into the established design framework. ● Made significant contributions to optimizing the design system, resulting in a remarkable 60% improvement in efficiency and effectiveness for the company's website.Migration Project Leadership● Led and proactively contributed ideas and suggestion during the migration to modernized components in AEM. This initiative streamlined the authoring process and reduced effort by 75%.● Directed the migration project from JIRA to WorkFront, ensuring a seamless transition and enhanced project management efficiency.● Oversaw the migration of many websites to splunk.com post-acquisition.SEO Monitoring and Reporting● Regularly generated monthly 404 reports and implemented corrective actions based on the insights, achieving a substantial 95% decrease in broken links and noteworthy improvements in web performance. ● Additionally, generated inbound and outbound reports to facilitate site maintenance.● Also insisted many other reporting process which help contributing to the overall improvement of the web presence.Project Management and Prioritization ● Successfully managed multiple priority projects, including the redesign of splunk.com, splunk.com/careers, and .conf.● Developed, implemented, and managed web content and campaigns in Adobe Experience Manager (AEM).● Led cross-functional teams in adhering to the web publishing process, ensuring consistency and quality in content delivery.● Supported other marketing projects and initiatives, contributing to the overall improvement of the web presence.

San Francisco Bay Area

● Posting new content, building landing pages, customer stories and microsites in AEM.● Collaborated with content marketing, digital, UX, and technology teams to establish website requirements.● Executing day-to-day business requirements through JIRA.● Working on multiple projects concurrently and having the capability to prioritize the task to meet deadlines.● Provided training to the internal team on technical and authoring-related tasks.

Bengaluru Area, India

● Led a Web Marketing Team of six members for Global Marketing Operations and responsible for team delivery.● Team coordinator and point of contact for major event series such as Oracle OpenWorld, JavaOne and Oracle Day consecutively for three years.● Captured online responses through event registration and landing pages for lead generation.● Created Campaign Emails and scheduled launches within SLA.● Managed online promotional offers, webcast recordings, white papers and software downloads.● Responsible for technical training of new hires, building strategy for improvisation and Web analytics reporting.

Bengaluru Area, India

● Building Web pages from the design.● Working with the design team to build web pages to meet customers requirements.● Collecting requirement from the clients for the designing team.

Master Of Computer Applications (M.C.A.), Computer Science

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