Development Team Lead
Current• Strong Analytical and Problem Solving technique and proven team player/ leadership.• Having 5+ years of experience in Ad tech Industry and knowledge of Digital Ad Industry standards, Programmatic Platform, openRTB, Ad Platform, Video ad platform, Ad fraud detection, Brand Safety• Excellent work ethics, self-motivated and quick learner, willing to learn and adapt new technologies• Identifying business goals, creating models to reach them, and monitoring progress with metrics• Designed and deployed dynamically scalable, highly available , fault-tolerant, and reliable applications on AWS • Responsible for end-to-end delivery of development projects• Closely working with Development team, DevOps, Operation team, Customer Sucess team & QA Team• Working on Agile Methodology (Sprint planning, Story detailing, Backlog tracking etc...)• Designed serverless architecture on AWS which can handle large volume of data (30 Cr. per day)• Designed realtime data analysis pipeline for Web Ad fraud detection• Designed batch processing data pipeline• Knowledge of Ad-tech industry like CPM, CPL, CPV, CPC, Ad-server DSP, SSP, Publishers, Advertisers• Worked on multiple Ad platform like Display & Video 360 (DV360), DCM, GAM, Google Analytics, Google Tag Manager (GTM)• Third party pixel integration on multiple platform to track impressions and click (DV360, DCM, Taboola, GAM, Quora etc...)• Knowledge of VAST Tag and Third party VAST TAG Wrapping• JavaScript Pixel/ tracker integration on DV360, DCM & others• Server to server (S2S) integration on OTT platform to track impressions and clicks• Excluding Bad placements on DV360 channels for campaign optimization • Doing brand safety as per GARM standards for Youtube videos/ channels and web placements• Impression viewabilty tracking as per IAB & MRC standards