• Pitch and write content for magazines, websites, and brands• Consult for brands on content strategy and SEO• Areas of specialty include health, healthcare, fitness, nutrition, travel, tech, and gear

• Set monthly editorial calendar and SEO strategy for blog to create ROI-driven content • Assign and edit health and wellness content from staff writer and team of freelance writers• Analyze blog traffic and attributed revenue to make data-driven decisions• Manage weekly newsletter strategy and oversee performance• Develop monthly themes and associated print materials for in-box subscriptions• Oversee creation of new lead generation strategies for blog (SMS + Email)

Highlights-Increased organic traffic to blog by 234% in 6 months-Increased lead capture on blog by 243% in 6 monthsResponsibilities-Manage brand voice across channels to maintain consistent and elevated messaging-Set monthly editorial calendar for blog, video, and ebooks-Coordinate, assign, and edit health and wellness content from freelance writers, doctors, and health coaches-Write and produce content for blog, landing pages, website, and marketing materials-Ensure medical accuracy of content across channels-Identify trends in health space and conduct keyword research to create ROI-driven content-Analyze traffic and lead collection to make data-driven decisions on content

• Pitch, write, and edit magazine's 12-18 page fitness section, fitness feature, and news pages • Assign and edit in-house and freelance writers• Act as certified trainer on set for fitness photo shoots to ensure accuracy of moves• Write articles for Shape.com and Fitnessmagazine.com on fitness, health, nutrition, tech, and gear• Represent SHAPE at fitness market and industry events

• Researched, report, and wrote 3-4 middle of book fitness and health stories a month• Pitch, wrote, and edited front of book news pages and monthly influencer profile• Helped launch monthly travel page and researched and wrote inaugural Healthy Travel Awards• Coordinated and wrote annual Holiday Gift Guide feature• Wrote articles for Shape.com and Fitnessmagazine.com on fitness, health, nutrition, tech, and gear• Represented SHAPE at market and industry events

• Wrote 160+ blogs, articles and slideshows for SELF.com on fitness, nutrition and travel• Pitched and wrote content for FLASH, Body and Life sections of print magazine• Represented SELF at market and industry events• Conducted back-up research and reporting to vet new ideas and proposals

• Coordinated meetings with outside contacts and maintained sound working relationships with pertinent people in the media, health and fitness industries• Managed calendars, booked travel, processed expenses and organized events for the EIC• Wrote for SELF.com on topics ranging from fitness and nutrition to lifestyle and relationships• Pitched and wrote front of book stories for print magazine• Organized editorial meetings for staff• Oversaw production of the Letter from the Editor and contribute content• Produced monthly presentations for the EIC and help with preparations

• Edited and tagged blog posts and created galleries/slideshows on shape.com and mensfitness.com using Drupal• Conducted photo research and edited and resized photos using Photoshop

• Monitored and clipped press coverage, and maintained clip log and media lists• Drafted PR materials, including pitches, press releases and briefings• Assisted with research and outreach efforts, researched relevant client opportunities• Monitored industry news outlets for potential trends and opportunities to pitch to clients• Attended client status meetings and took notes

• Developed blog for boutique yoga studio using Wordpress and coding HTML• Wrote a series of initial posts for the blog and conducted social media consultation for company

• Worked closely with the Editor-In-Chief on projects, including trend forecasting and developing new columns• Conducted research for stories, interviewed subjects and wrote articles for the magazine, newsletter and online calendar. Articles included restaurant reviews, beauty product reviews, and real estate reports.• Assisted with magazine launch events and promotional gatherings, including the opening of the Nicole Miller store in Philadelphia and cover parties for stars Melania Trump and Kerry Washington.

• Wrote blogs, print stories and scripts for video stories, edited video in Final Cut and managed Twitter account at headquarters in Washington, D.C.• Success in internship led to selection as a correspondent for World Youth Day in Madrid, Spain, blogging, producing videos and updating Twitter and Facebook in real-time through August of 2011• Interview subjects included: U.S. Women’s soccer team member Heather O’Reilly, U.S. ambassador-at-large for international religious freedom Suzan Johnson Cook, and Archbishop Timothy Dolan of N.Y.

• Awarded internship at the bureau in Rome, Italy. Covered events at the Vatican and international news stories, with over 25 bylines articles. Stories were published by National Catholic Reporter, American Magazine, U.S. Catholic, The Catholic Sun, Catholic Near East Welfare Association Magazine, many diocesan newspapers and discussed on EWTN radio• Interviewed prominent subjects such as Pakistani “Special Advisor” for Religious Minorities Paul Bhatti

• Designed brochure for new Consulting Services branch of company and photographed projects and designed new advertisements using Adobe InDesign and Photoshop. Wrote and sent out press releases with updates on current projects and new jobs.

Writing for web and print, interviewing, research, events, and general administrative tasks.

• Maintained client database and editorial credit spreadsheets, prepared materials for sales calls and conducted research on current and potential clients• Acted as Marketing Director and writer for the annual Intern Magazine. Article included an interview with Andrew Bolton, Curator of the Metropolitan Museum of Art’s Costume Institute.