Sara Carlson Email and Phone Number
I’m an External Communications professional specializing in global Media Relations. I have a proven track record of increasing brand visibility for global companies across top-tier, regional and industry trade media outlets. With a solutions-oriented and results-driven mindset, I have successfully led strategic media relations campaigns that achieved high-impact media coverage aligned with business priorities. I'm skilled at developing and executing media relations strategies, shaping brand messages into compelling media pitches, global collaboration, crisis management, media and message training, media outreach and fostering strong relationships with journalists.
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Pr And Media Relations ContractorWestfield Specialty InsuranceChicago, Il, Us -
Director, Media RelationsGallagher Jan 2022 - Sep 2024Elevated the Gallagher brand through strategic media relations for each of the following divisions: Gallagher Bassett, Risk Placement Services, Gallagher global brokerage, Artex, and Gallagher Re in North America, Latin America and Caribbean, and Australia. • STRATEGIC MEDIA RELATIONS: Achieved high-impact media coverage as a result of developing, managing and executing media relations strategies aligned with business objectives. Consistently placed subject matter experts and data-driven thought leadership in industry trade, regional and top-tier news outlets such as Axios, Barron’s, Reuters, The Wall Street Journal, The Washington Post and USA Today. • CRISIS MANAGEMENT: Mitigated risk and protected brand as a result of counseling senior executives on crisis management.• SENIOR EXECUTIVE VISIBILITY: Positioned senior executives as thought leaders through secured feature stories, Q&As and byline articles in targeted publications. • JOURNALISTIC MINDSET: Demonstrated strong news acumen by powering media coverage through timely and relevant data-driven insights, key industry trends, thought leadership and “news of the day” media pitches and press releases. • MEDIA STRATEGY COUNSEL: Advised subject matter experts on media opportunities. Provided media and message training. Prepared media briefs and talking points. Facilitated all media interviews. Continued to educate stakeholders on media policies and best practices.• MEASUREMENT: Established media monitoring and reporting process to demonstrate impact of media results on business priorities.• WRITER and EDITOR: Extensive experience writing engaging press releases and media pitches; shaping complex topics into compelling stories; customizing content to different audiences; editing byline articles and industry reports; and reviewing and providing feedback on work performed by outside contractors. -
Media Relations ContractorGallagher Aug 2019 - Dec 2021Elevated the Gallagher brand through strategic media relations for each of the following divisions: Gallagher Bassett, Risk Placement Services, and Gallagher global brokerage. -
Freelance WriterSt. Charles Park District Jun 2018 - Dec 2021Wrote assigned articles and/or press releases about St. Charles Park District programs, events, employees and other relevant news.
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Public Relations ConsultantAon Mar 2006 - Apr 2011Managed public relations campaigns for the global human capital consulting division of Aon.
Sara Carlson Education Details
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Concentration In Print Journalism; Minors In Writing And Sociology
Frequently Asked Questions about Sara Carlson
What company does Sara Carlson work for?
Sara Carlson works for Westfield Specialty Insurance
What is Sara Carlson's role at the current company?
Sara Carlson's current role is PR and Media Relations Contractor.
What schools did Sara Carlson attend?
Sara Carlson attended Illinois State University.
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Sara Carlson
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Sara Carlson
Hr Professional | Compensation, Hr Data Analytics, Total Rewards, & Talent Management | Driving Workforce Engagement And SuccessUnited States -
Sara Carlson
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