Sara Sharp Email & Phone Number

Durham, Nc, Us

Raleigh, North Carolina, United States

Wilmington, North Carolina, United States

In this role, I...» Provided instrumental support on the change management of integrating the PPD employerbrand into the Thermo Fisher Scientific careers brand post acquisition without negatively affectingkey recruitment goals; major projects included shuttering the PPD careers site, forwardingcandidates to a new system of pages on the Thermo Fisher Scientific careers site that represented the breadth of opportunities available and helped our target audience of candidates throughunderstanding our acquisition and integration story.» Conceptualized, built, managed and reported ROI on paid recruitment marketing advertisingcampaigns to achieve workforce goals across Linkedin Advertiser and Recruitics.» Conceptualized, built, managed and reported on organic campaigns and promotions on careersbrand owned channels online including Instagram, Glassdoor, Indeed, Facebook, Twitter and moreregional channels representing 120,000+ colleagues globally.» Provided instrumental support for onsite events in all regions (NA, LATAM, EMEA, APAC).» Principal copywriter and designer behind colleague advocacy program via Sprout EmployeeAdvocacy involving 3-5 versions of 4-8 posts weekly sent to an internal feed for sharing to LinkedInby 160+ colleagues globally.On December 8, 2021, Thermo Fisher Scientific completed the acquisition of PPD. At this time, my responsibilities shifted from representing the PPD employer brand to promoting the Thermo Fisher Scientific employer brand.

Wilmington, North Carolina, United States

» Conceptualized, built, managed and reported on organic campaigns and promotions on careersbrand owned channels online including Instagram, Glassdoor, Indeed, Facebook, Twitter and moreregional channels representing 30,000+ colleagues globally.» Conceptualized, built, managed and reported ROI on paid recruitment marketing advertisingcampaigns to achieve workforce goals on Linkedin Advertiser.» Conducted research and utilized data-driven insights to create relevant, engaging campaigns.

Wilmington, North Carolina, United States

Chapel Hill

»Provided instrumental support with communication strategy for the brand;creating strategies and processes to manage YouTube, Twitter, LinkedIn,Instagram, web and the brand podcast.» Responsible for planning, implementing and optimizing LinkedIn and Twittercampaigns (@UNCeship); writing all posts; pursuing goals to raise brand awareness, buildcommunity and increase engagement.» Supported event promotion and execution on time and in budget.» Conducted quantitative and qualitative research to set objectives.

Chapel Hill

Durham, North Carolina

» Assisted account management teams in various capacities across multipleclients with unique creative needs in diverse industries» Gained experience across the advertising-creative production-process fromproject assignment through ideation and iteration to evaluation» Tracked actual hours worked against the scope agreed upon by the client;determined the cause of a surplus or deficiency in hours; presented findings tosenior leadership within the agency; drafted communications to the client.» Produced and presented a creative brief to kickoff an interdisciplinary team.» Conducted research to inform the 2020 communication plan for a nationwidebrand; attended client-agency meeting where senior leaders on both sides ofthe relationship deliberated about the plan

Raleigh-Durham, North Carolina Area

» Transformed buyer’s journey by assisting in the implementation of SocialSelling Theory by executives and sales team on LinkedIn.» Supported PPD exhibitions at pharmaceutical conferences from coordinatingwith vendors to updating marketing materials.» Developed custom marketing materials to support securing high-profilecorporate partnerships in direct-selling situations in response to requests-for-proposal.

Raleigh-Durham, North Carolina Area

» Produced toolkit informed by multi-step research to elevate the LinkedInpresence of executives and sales team members to digitally surround buyers with PPD thought leadership» Retrieved contact info for hundreds of key leads via Dun & Bradstreet » Managed Emma Email campaigns to generate leads» Wrote content incorporating visuals and calls-to-action posted to social media and ppdi.com » Supported logistics and promotion to ensure successful PPD presence at pharmaceutical conferences» Wrote brand content for digital campaigns across Twitter, Facebook,LinkedIn, and corporate website

Chapel Hill

∙ Developed Twitter and Facebook campaigns scheduled via Hootsuite to promote programs∙ Conducted in-person qualitative and digital quantitative research to gain insights on target audience’s digital-communication consumption-habits

B.A. Media And Journalism, Advertising Specialization

Relevant courses include: ∙ Media Ethics ∙ Diversity in Communication ∙ Advertising in the Age of Alexa ∙ Advertising Agency Account.

Minor, Philosophy, Politics And Economics (Ppe)

This interdisciplinary course of study demands critical thinking, intelligent use of theory, and exceptional writing skills.

Study Abroad, Spanish Language And Literature

∙ Developed Spanish language skills ∙ Broadened understanding of Spanish culture with classes in art, history, grammar, politics.