• Initiated and manage the company’s use of the TikTok data tool Viral Moment to identify trends and insights on the platform• Current projects involve identifying and curating trending content, influencer identification and desk research related to the beauty industry for a brand in a Fortune 500 company• Collaborating on innovative research methodologies in analyzing social media data for Microsoft•Lead & conduct Social Research & Insights projects from query writing, data acquisition, analysis, visualization, interpretation and client presentations o Industries researched include: food & beverage, cosmetics, haircare, AI & technology• Lead & manage the delivery process of Research & Insights reports, collaborating and reviewing deliveries of junior analysts• Utilize different data sources (e.g., social intelligence, search data, video data, etc.) to answer clients’ business questions and provide actionable insights and strategic recommendations.• Collaborate with internal teams in producing strategy pieces for our clients, both current and prospective.

• Generated social media insights reports for various clients & Assisted faculty research using social analytics tools.• Utilized and trained interns in tools such as Brandwatch, Gephi and Tableau to produce social media insights reports.• Introduced the concepts of social listening and social media analytics to classes in the college.• Supervised and mentored interns on job opportunities, internships, or graduate programs.• Introduced additional software and tools to the lab including Gephi and Tableau• Onboarded client social listening reports for Chernoff Newman• Produced custom visualizations and utilized alternative sources of data from Brandwatch• Created a training protocol for social listening interns on report writing and software• Recruited and hired undergraduate and graduate student interns.

• Collaborated on faculty research, delving into the realms of TikTok creators and public Twitter accounts, contributing to innovative insights.• Curated and coded data for in-depth textual analysis.• Led comprehensive background research for faculty research projects.• Manually gathered and coded data for textual analysis.• Provided background research for faculty on projects.

Processed the Bud Wiser paper collection for the Cinematic Arts Library’s archive

Worked on cataloging, barcoding and processing different collections in the archive. Worked on tape media, film stock and paper materials.

Temporary position. Answered calls, made collections on storage units and moves. Organized office and helped trained new hire on QuickBooks, Serasoft and other office duties.

Summer job where I assisted customers in purchasing concessions at the theater. Maintained customer service and strived to provide a pleasant experience for patrons.