12+ years in Digital Media & Account Management. Core work expertise includes programmatic, publisher relationships, ad serving, media plan management, technical account QA, troubleshooting ad technologies, and certifications. Talk to me about cookieless tracking, data onboarding, frequency and reach, optimized ads, dynamic versioning, and campaign KPIs. I am a leader in making campaigns successful with thoughtful organization and attention to detail, all while leading an operations team responsible for launching multi-million dollar media campaigns. My Roles & Responsibilities are split between many different disciplines including; Strategy & Analytics (Proprietary analytics, Media planning, campaign reporting)Creative & Design (Web design and development, dynamic creative, data visualizations, charting)AdTech & Marketing (Ad serving, publisher data integrations, campaign management, IAB certifications)New Business Development & Sales (Creative client pitch books, consumer strategy, product road mapping)I specialize in managing digital and social campaigns in overseeing a team of optimization campaign managers. We implement digital marketing campaigns to increase traffic, brand loyalty, and overall sales by managing social media initiatives, website management, and various digital platforms. I understand the capabilities and intricacies of consumer media.
Listed skills include Digital Media, Social Media Marketing, Digital Strategy, Digital Marketing, and 27 others.