Sara H. Email & Phone Number

Lead enterprise-level retail advertising campaigns on Amazon, managing accounts across CPG, luxury beauty, and toy & games categories, full funnel channel marketing.Develop strategic full-funnel business plans, using Amazon channel planning tools, in collaboration with search and retail teams to drive category and market share growth.Utilize Amazon Marketing Cloud (AMC) and reporting dashboards to analyze customer lifetime value, new-to-brand acquisition, delivery, and inventory metrics, informing programmatic strategies on Amazon DSP.Lead and analyze A/B testing strategies for customer growth strategies & beta test new expansion opportunitiesWork cross functionality to review briefs, present marketing plans to CSuite leaders, participate in client QBRs.

Oversaw strategic planning and execution for Amazon retail and non-endemic clients focusing on STV, OLV, Display, Audio campaigns in Amazon DSP, Roku, DV360.Client obsessed & revenue driven - Achieved a 58% increase in DSP revenue for the company.Delivered robust campaign reporting incorporating upsell strategies. Stakeholder in rollout of UX product & operational procedures for time savings efficiencies, including an automated renewal process, client engagement emails, bulk executional tasks.High focus on documenting & creating SOP guides for team training. Advanced Amazon DSP certified.Responsible for team resources and reviewing incoming partners in a standardized intake. Stakeholder in large projects to drive operational efficiencies involving Product, Strategy, People Ops, and Project Management teams.

Team manager that operates company program and execution plan for all paid media initiatives, social, programmatic, linear video, OOH and others. Intake business requirements and asses scope feasibility and timelines for business marketing initiatives. Daily monitoring of trending media performance for errorless campaign execution. Work with a fully integrated ad tech stack with Adobe Audience Manager (DMP), Adobe AdCloud, Flashtalking (Ad serving), Trade Desk (DSP), Adobe Experience Manager (DAM) and Adobe Analytics.

Main point of contact for client account onboarding, client communications, and overall project expectations for Adhesion ad serving and Targetworks personalization products. Configure data/audience segments in LiveRamp, supply technical integration support for data feeds and uncover cost efficiencies in intensive media reporting. Results driven on goal conversions/KPI’s, using attribution insights & creative performance optimizations. Manage publisher ad ops and trafficking for financial clients, Fidelity, E*Trade, ProShares, Sector SPDRs, and TDAmeritrade.

Producer on client campaigns for Publix, Shoe Carnival, OGX. Developed internal documentation process for ad trafficking, testing, approvals, and confirmations to increase team communication. Lead trafficker for digital campaigns across web/mobile/video advertising units including dynamic, retargeting, geo targeting with DSP partners. Produced TV/Radio commercial spots with external production studios.Work That Talks™ http://www.22squared.com/

Jr. Project Manager for the digital client initiatives. Monitor client projects to ensure they are fully optimized, completed on-time, on-budget, and within scope. Provide best digital solutions, including but not limited to, content management, online promotions, search engine activation, mobile, social networking, apps, email marketing, micro site management, analytics and more. Digital and traditional advertising experience ensuring brand standards and guidelines. Collaborative team player with account managers, creative, and IT support. Brainstorming and planning social marketing campaigns with digital strategy insight. Present industry trends and new technology research.Strong skills in HTML coding and creative design, Google and Omniture analytics tracking and tagging, Facebook Involver SML social app developer. Budgeting and estimating financial docs for media vendors. Prepare projects briefs and requirement specs. Brand driven with a client focused emphasis for growth opportunities. Able to balance multiple projects with high turn around with detail and organization.Digital Client projects include: Autonation, Atlantis Resort, Boston Market, Facebook Security, Firehouse Subs, Party City, Philips Lifeline, QVC, Romney, Saks Fifth Avenue, Toys "R" Us, White Castle, zMotion and Zimmerman brands.About Zimmerman:Zimmerman is the 14th largest full-service agency in the U.S. and Omnicom Group’s retail powerhouse. Zimmerman created the science of Brandtailing™, building brands over time while driving sales overnight. Holistic by design, their brand-activation business model includes strategic planning, business analytics, brand design, advertising, interactive, social engagement, media, public relations, mobile, CRM/Loyalty and in-house production.

Manage daily updates for www.teamusa.org. Omniture web analytics research and reporting, webisode production, leading social marketing campaign for fans to join USOC Facebook to grow to over one million fans. CMS proficient, digital strategist, weekly "Athletes of the Week" profiles. Work in coordination with Marketing and Communication departments to promote the Olympic brand and vision.

Producer duties for award show videos, brand essence videos, commercial spots for high profile companies. Completed bids and budgets, scheduling with clients, wardrobe consultant, managerial tasks, talent workshops, managed project status database. Strong relationship with content managers, art directors, editors, writers to produce CP+B brand videos.

Experience with pre game and post game producing, extensive research, log and capture and same day editing and script writing for FSN shows. Assisted with in game chyron graphics, shadowed FSN talent and producers during Colorado Rockies MLB games. Part-time freelance editor April-June 2010.

Managed DVD, CD and beta duplication, replication, and transfers of various media within the office. Production assistant. Software training with Adobe Photoshop/Illustrator, video editing in Adobe Premiere and Final Cut, flash animation and color correcting. Effectively worked with corporate clients to produce small business videos, disk label artwork and design.