Sarah Drew
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Sarah Drew Email & Phone Number

Digital Strategy Leader Driving Growth Through Empathy & Data | Data-Driven Insights, Customer Journey Planning, Ecommerce Optimization at Tandem Theory
Location: Dallas, Texas, United States 16 work roles 1 school
1 work email found @tandemtheory.com 2 phones found area 972 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email s****@tandemtheory.com
Direct phone (972) ***-****
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Current company
Role
Digital Strategy Leader Driving Growth Through Empathy & Data | Data-Driven Insights, Customer Journey Planning, Ecommerce Optimization
Location
Dallas, Texas, United States
Company size

Who is Sarah Drew? Overview

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Quick answer

Sarah Drew is listed as Digital Strategy Leader Driving Growth Through Empathy & Data | Data-Driven Insights, Customer Journey Planning, Ecommerce Optimization at Tandem Theory, a company with 65 employees, based in Dallas, Texas, United States. AeroLeads shows a work email signal at tandemtheory.com, phone signal with area code 972, and a matched LinkedIn profile for Sarah Drew.

Sarah Drew previously worked as Vice President of Strategic Planning & Brand Marketing at Tandem Theory and Associate Vice President of Strategic Planning at Tandem Theory. Sarah Drew holds Bachelor Of Arts In Journalism, Public Relations from University Of Oklahoma.

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Email format at Tandem Theory

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{first}.{last}@tandemtheory.com
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Profile bio

About Sarah Drew

Throughout my 12+ years in digital strategy, one thing has remained constant: my commitment to empathy and loyalty in every aspect of my work. I believe that at the heart of successful marketing lies a deep understanding of the customer—knowing what they need, what they value, and how they want to connect with brands. My mission is to find the sweet spot between customer desires and brand offerings, ensuring that the connections I facilitate are meaningful, impactful, and purposeful.My journey began with a solid foundation in public relations, where I learned to think like the customer, understanding not just what they want to know but what they need to feel confident in a brand. Early roles in social media allowed me to engage directly with customers, listen to their concerns, and solve their problems, deepening my passion for customer-centricity.As I grew in my career, expanding my expertise across digital channels, I remained focused on one goal: creating better customer experiences that not only drive revenue but do so with integrity and purpose. Today, as a leader of my agency’s strategy team, I’m proud to champion strategies that align business goals with genuine customer value, ensuring that our efforts lead to lasting relationships and meaningful connections.My StrengthsFinder® results perfectly reflect who I am: - Input: I’m naturally curious and always gathering insights to fuel better strategies. - Responsibility: I’m deeply invested in doing what’s right, ensuring every initiative is executed with care. - Learner: I thrive on learning, continually improving my approach to deliver the best results. - Achiever: I’m driven to excel, always pushing for more impactful outcomes. - Futuristic: I anticipate what’s next, focusing on long-term success and innovation.If you’re looking for a digital strategist who is as passionate about people as they are about performance, let’s connect. I’m here to help brands make a real difference by understanding and meeting their customers’ needs in ways that truly resonate.

Listed skills include Social Media Marketing, Blogging, Media Relations, Video Production, and 24 others.

Current workplace

Sarah Drew's current company

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Tandem Theory
Tandem Theory
Digital Strategy Leader Driving Growth Through Empathy & Data | Data-Driven Insights, Customer Journey Planning, Ecommerce Optimization
dallas, texas, united states
Employees
65
AeroLeads page
16 roles

Sarah Drew work experience

A career timeline built from the work history available for this profile.

Vice President Of Strategic Planning & Brand Marketing

Current
  • Led strategy department, including hiring, training, career development, process optimization, one-on-one coaching, and project scoping.
  • Led agency marketing to drive new business lead generation and brand awareness, including brand positioning, content planning, website redesign, and public relations agency management.
  • Led Supercuts CRM strategy and data stewardship, launching SMS capabilities and email template redesigns resulting in 21pp visit lift.
  • Led channel strategy for CreditAssociates, planning new client onboarding journeys utilizing paid media, email, AI video, and outbound calling, producing record retention and projected revenue.
  • Oversaw Cicis Pizza CRM journeys, loyalty program design, and testing roadmap, driving 90% higher email click-through rate and higher SMS click-through rate.
Aug 2022 - Present

Associate Vice President Of Strategic Planning

  • Planned lifecycle CRM for Purina brands, briefing execution for loyalty app engagement, product satisfaction, and Petfinder platform pet adoptions (Dallas Addy winner, Best CRM Journey).
  • Supported Petivity by Purina pilot and launch of first-to-market smart litter box and mobile app, partnering cross-functionally for data enablement and personalized communications, driving 21% higher user growth.
  • Derived insights for European Wax Center through segmentation modeling and a monthly survey panel program, informing personas, board decks, investor reporting, ecommerce optimization, and successful product innovation.
Jan 2021 - Aug 2022

Director Of Cx Planning

Dallas/Fort Worth Area

  • Owned TaxAct B2C and B2B product marketing calendars including email, social media, paid media, website optimization, and Avantax affiliate support for target segments, leveraging insights and panel research to inform.
  • Led Dallas Museum of Art website redesign, including a CX/UX audit, stakeholder interviews, content planning for consistent key messaging, and copy editing for 125+ pages.
  • Planned strategy and oversaw creative for Benihana customer journeys, identifying and engaging both lapsed and high value guest segments to increase frequency and drive 45% higher average check value.
Jul 2019 - Jan 2021

Senior Cx Planner

Dallas/Fort Worth Area

  • Owned At Home marketing calendar and launched first store credit card program, identifying insights and collaborating with merchandising team to plan integrated campaigns toward weekly and quarterly revenue goals, then.
  • Planned Sally Beauty Supply influencer program, reducing costs 68% and generating 48% higher engagement and 2X Instagram growth rate.
  • Launched and promoted the first Smoothie King loyalty program and mobile app, surpassing user download goals.
  • Led Zoes Kitchen email marketing program, generating restaurant traffic, online orders, and loyalty program/app engagement through consumer insight-driven campaigns and content strategy, creative briefings, copywriter.
May 2017 - Jul 2019

Content Planner

Dallas/Fort Worth Area

Mar 2016 - May 2017

Social Media Strategist

Dallas/Fort Worth Area

Aug 2014 - Mar 2016

Digital Strategist

Dallas, Texas

  • Trained local store managers for Doritos in-store marketing campaign, converting physical product purchases into digital engagement.
  • Contributed to Lifetime TV digital content strategies to drive streaming of new and returning television shows.
  • Supported AvoDerm and State Farm influencer campaigns with outreach and livestream event plan to expand the younger customer base.
  • Owned social media project management, editing, and reporting for Tostitos and Smartfood Popcorn.
Feb 2014 - Jul 2014

Social Media Account Executive

Dallas/Fort Worth Area

  • Client-facing team leader and winner of the agency's annual Innovator Award, compiling and presenting reports and strategic recommendations to national fashion, regional medical, and local restaurant clients.
  • Set Naturalizer digital marketing revenue record, planning and executing integrated social media and influencer campaigns to drive digital engagement and online shoe sales.
  • Achieved number one search keyword ranking with Village Health Partners website SEO and blog content.
May 2013 - Feb 2014

Public Relations & Social Media Assistant

Dallas/Fort Worth Area

  • Promoted from internship to full-time contractor.
  • Increased Thompson’s WaterSeal’s social media engagement with contests, content and Facebook ad optimization.
  • Created social media content strategy and calendar for W Hotel Dallas and Taco Bueno based on competitive analysis.
  • Generated record Facebook and Twitter engagement for an international medical association with an original content series.
  • Leveraged Twitter and conducted blogger outreach to secure national and regional publicity from news outlets and influencers.
Oct 2011 - May 2012

Research & Video Production Coordinator

Zenith Awards

Norman, Okla.

  • Increased student competition participation 106% with social media content and original video.
  • Eliminated all hard costs and increased student accessibility by digitizing entire competition.
  • Analyzed primary research and conducted focus group to shape objectives and write promotional messaging.
Jan 2011 - May 2011

Public Relations Account Leader

Norman, Okla.

  • Rebranded OUTV and increased Facebook fans 800% with logo design contest.
  • Competitive analysis, content strategy, and copywriting for US army base Fort Sill’s motor safety campaign and local non-profit recruitment campaign.
Aug 2010 - May 2011

Director Of Promotions

Norman, Okla.

  • Increased station awareness with a Battle of the Bands featuring popular local music acts.
  • Negotiated station sponsorships and underwriting from local businesses.
  • Wrote, edited and distributed press releases.
Aug 2010 - May 2011

President

Oklahoma College Broadcasters

Norman, Okla.

  • Budgeted, promoted, and coordinated annual regional media conference for over 100 attendees.
  • Personally secured speakers for monthly meetings and annual conference.
  • Produced video for university events and football games, including filming and editing work.
  • Led fundraising to attend a week-long conference and coordinate additional mentorship meetings with Los Angeles news, broadcasting, and film professionals.
Aug 2009 - May 2011

Intern

Children'S Hospital Foundation

Oklahoma City, Oklahoma Area

  • Generated awareness and record donations with promotional videos produced and edited for social media.
  • Built Facebook and Twitter relationships with target public, donors, and local partners with community management.
  • Secured media coverage with press releases and outreach.
May 2010 - Aug 2010

Intern

Oklahoma City, Oklahoma Area

  • Engaged films’ target publics with weekly content and giveaways on Twitter and Moroch blog.
  • Increased awareness through personally-coordinated promotional events and partnerships with local bloggers and businesses.
Jan 2010 - May 2010
Team & coworkers

Colleagues at Tandem Theory

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1 education record

Sarah Drew education

FAQ

Frequently asked questions about Sarah Drew

Quick answers generated from the profile data available on this page.

What company does Sarah Drew work for?

Sarah Drew works for Tandem Theory.

What is Sarah Drew's role at Tandem Theory?

Sarah Drew is listed as Digital Strategy Leader Driving Growth Through Empathy & Data | Data-Driven Insights, Customer Journey Planning, Ecommerce Optimization at Tandem Theory.

What is Sarah Drew's email address?

AeroLeads has found 1 work email signal at @tandemtheory.com for Sarah Drew at Tandem Theory.

What is Sarah Drew's phone number?

AeroLeads has found 2 phone signal(s) with area code 972 for Sarah Drew at Tandem Theory.

Where is Sarah Drew based?

Sarah Drew is based in Dallas, Texas, United States while working with Tandem Theory.

What companies has Sarah Drew worked for?

Sarah Drew has worked for Tandem Theory, The Marketing Arm, Truepoint Communications, Calise Partners, and Zenith Awards.

Who are Sarah Drew's colleagues at Tandem Theory?

Sarah Drew's colleagues at Tandem Theory include Blair Thorpe, Sonya Oliver, Matt Holder, Chris Dodgen, and Miranda Timmons (D'Acosta).

How can I contact Sarah Drew?

You can use AeroLeads to view verified contact signals for Sarah Drew at Tandem Theory, including work email, phone, and LinkedIn data when available.

What schools did Sarah Drew attend?

Sarah Drew holds Bachelor Of Arts In Journalism, Public Relations from University Of Oklahoma.

What skills is Sarah Drew known for?

Sarah Drew is listed with skills including Social Media Marketing, Blogging, Media Relations, Video Production, Social Media, Public Relations, Editing, and Microsoft Office.

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