Sarah Armstrong Email & Phone Number

United Kingdom

London Area, United Kingdom

Responsible for working with sales and strategy leaders - and their teams - across Microsoft's European business to drive cloud growth and performance of the Modern Work and Security business whilst accelerating time to value for our customers. My goal is to empower our teams to ensure our customers have the best Modern Work experiences - powered by generative AI and within the most secure environments.

United Kingdom, Western Europe

European Sales Leader accountable for leading business performance of Microsoft teams across Europe in over-achieving against aggressive cloud revenue and utilization targets across Microsoft Azure, Security, Modern Work and Business Applications. With focus on driving sales and transformative customer outcomes with - and through - Microsoft's most strategic partnerships with Global System Integrators, I support and coach sales leaders in both strategic deal-making and landing of scale sales… Show more European Sales Leader accountable for leading business performance of Microsoft teams across Europe in over-achieving against aggressive cloud revenue and utilization targets across Microsoft Azure, Security, Modern Work and Business Applications. With focus on driving sales and transformative customer outcomes with - and through - Microsoft's most strategic partnerships with Global System Integrators, I support and coach sales leaders in both strategic deal-making and landing of scale sales plays. Laser focused on accelerating the Microsoft Practice sales performance of key partners. Show less

Uk, Western Europe

Area GM for Microsoft's end-to-end B2B Independent Software Vendor (ISV) and SaaS Solutions business leading a centralised European sales organisation of sales specialists and business development consultants to drive growth of Microsoft Azure and Cloud Security beyond $1BN. Accountability for the end-to-end revenue and utilization performance, cross-subsidiary resourcing and organisation turnover. Focused on building growth plans with the largest Global and Regional ISVs serving… Show more Area GM for Microsoft's end-to-end B2B Independent Software Vendor (ISV) and SaaS Solutions business leading a centralised European sales organisation of sales specialists and business development consultants to drive growth of Microsoft Azure and Cloud Security beyond $1BN. Accountability for the end-to-end revenue and utilization performance, cross-subsidiary resourcing and organisation turnover. Focused on building growth plans with the largest Global and Regional ISVs serving Enterprise customers to unlock sales growth through these SaaS providers by creating joint routes to market and support negotiation of strategic deals. In addition, responsible for expansion of Microsoft's ecosystem of ISVs by recruiting and incubating, at scale, the next generation of partners onto the Microsoft platform, driving application innovation and adoption of cloud services to bring innovation and transformative solutions to Microsoft's customer base. Show less

Reading, United Kingdom

GM of Microsoft's European Partner Organisation. Overseeing landing of strategic partner priorities and Alliances underpinning Microsoft's revenue growth with global partners selling into the European market (GSI, SI, ISV) as well as the the European Channel ecosystem (LSP, Distributors, Hosters, Resellers). Leadership of a large centralised organisation of strategists, marketeers and operations leaders. Accountability as Chief Operating Officer with left-to-right responsibility for business… Show more GM of Microsoft's European Partner Organisation. Overseeing landing of strategic partner priorities and Alliances underpinning Microsoft's revenue growth with global partners selling into the European market (GSI, SI, ISV) as well as the the European Channel ecosystem (LSP, Distributors, Hosters, Resellers). Leadership of a large centralised organisation of strategists, marketeers and operations leaders. Accountability as Chief Operating Officer with left-to-right responsibility for business operations including Cloud Solutions strategy, capacity planning, partner enablement, marketing, partner investments/incentives, communications strategy as well as overseeing the programs and engagements that drive growth and share of Microsoft's cloud business with partners. Show less

Reading, United Kingdom

Business Leader for Windows, Devices & Security - and member of the extended Area Senior Leadership Team - for Western Europe Area HQ overseeing the growth strategy and business for Microsoft Windows as well as Microsoft's Commercial hardware business. Ownership of pan-European revenue & scorecard business performance of 12 Microsoft subsidiaries, market analysis, target setting and cascade, budget planning and resource orchestration with sales leaders. Leader of the team accountable to drive… Show more Business Leader for Windows, Devices & Security - and member of the extended Area Senior Leadership Team - for Western Europe Area HQ overseeing the growth strategy and business for Microsoft Windows as well as Microsoft's Commercial hardware business. Ownership of pan-European revenue & scorecard business performance of 12 Microsoft subsidiaries, market analysis, target setting and cascade, budget planning and resource orchestration with sales leaders. Leader of the team accountable to drive product launches of Windows and the Surface family of products into the market whilst running the marketing and operations of everything related to Windows, Devices & Security. Committed to inspiring commercial customers across all segments with a vision of the Modern Workplace, helping business professionals use beautiful hardware and powerful secure software to increase productivity and personalisation. Show less

Western Europe

Area Director of Education for Microsoft Western Europe, leading a senior team of Education Industry Leads who drive Microsoft's end-to-end strategy for Education and business growth across 15 countries in Western Europe. Management of the Area Education team of business and subject specialists spanning Sales, Marketing, Channel and Partner Development, Cloud/SaaS, Personal Computing and Audience Engagement.Core responsibilities include: Leading Microsoft's “all up” education… Show more Area Director of Education for Microsoft Western Europe, leading a senior team of Education Industry Leads who drive Microsoft's end-to-end strategy for Education and business growth across 15 countries in Western Europe. Management of the Area Education team of business and subject specialists spanning Sales, Marketing, Channel and Partner Development, Cloud/SaaS, Personal Computing and Audience Engagement.Core responsibilities include: Leading Microsoft's “all up” education strategy and Organisation across the Western Europe engaging with local Leadership Teams to execute on Microsoft’s vision, localise the education value-proposition and land within each geography.Shaping and engaging an internal Education Alliance team coordinating inter-team dependencies across the Area for those teams focused on education audiences.Strong execution of plans to win hearts and minds for Microsoft in Education whilst working to exceed business targets across Enterprise and Breadth segments.Growing Microsoft’s cloud and device business in Education through well executed campaigns and Managed Account sales. Driving analysis of the business and forward planning through management of a cross Area business rhythm with execution across countries leading WW. Directing Microsoft's investments in Western Europe and overseeing execution of audience campaigns and programs. Show less

Western Europe

Responsible for leading the all-up education partner strategy and business for Microsoft Western Europe; managing partner development across fourteen countries.Revenue Quota responsibility across region including software + servicesLeading the partner compete strategy for the region and shaping the partner recruitment strategy aligned to business prioritiesDriving partner-led cloud-based and on premise education solution wins and incubation of next generation… Show more Responsible for leading the all-up education partner strategy and business for Microsoft Western Europe; managing partner development across fourteen countries.Revenue Quota responsibility across region including software + servicesLeading the partner compete strategy for the region and shaping the partner recruitment strategy aligned to business prioritiesDriving partner-led cloud-based and on premise education solution wins and incubation of next generation solutionsGrowing reach, frequency and yield within the transaction partner channel Working with MNA OEMs to shape education value-proposition and drive joint GTMIncreasing current desktop deployment in and through partner accounts and improving compliance and growth of resellers Developing strategic plans with education publishers to drive adoption of Microsoft's current cloud offerings and education solutionsLeading engagement with large strategic global accounts Show less

General Management of new business and strategic client acquisition (mature and emerging markets). Shaped global company strategy for the education sector focusing on target markets and co-ordinated cross-company implementation, working as a key influencer to ensure success.Conceptualised, developed and co-ordinated delivery of new business streams including educational consultancy and support for product adoption/infrastructure optimisation leading to strong revenue growth.… Show more General Management of new business and strategic client acquisition (mature and emerging markets). Shaped global company strategy for the education sector focusing on target markets and co-ordinated cross-company implementation, working as a key influencer to ensure success.Conceptualised, developed and co-ordinated delivery of new business streams including educational consultancy and support for product adoption/infrastructure optimisation leading to strong revenue growth. Orchestrated public sector partnerships and commercial alliances to drive current and future business growth, resulting in the company being awarded a prestigious national industry award “Best ICT and Education Partnership 2010”. Developed company’s value proposition around Microsoft software stack and consultancy services, successfully working with strategic client accounts to sell and implement solutionsManaged strategic public sector client accounts to drive adoption and upsell.Presented and led negotiations with senior audiences including Board and Ministry of Education level representatives to shape e-learning vision, evaluate and address client needs and shape e-learning solutions. Show less

Held overall responsibility for business development, bid and deal management resulting in significant company growth.Led product development to enhance an enterprise level software solution and enrich for clients in the education sector.Shaped strategy and approach to strategic client management resulting in high levels of customer satisfaction and associated business growth.Planned and oversaw delivery of complex projects (including initiation, risk analysis, contracts, planning… Show more Held overall responsibility for business development, bid and deal management resulting in significant company growth.Led product development to enhance an enterprise level software solution and enrich for clients in the education sector.Shaped strategy and approach to strategic client management resulting in high levels of customer satisfaction and associated business growth.Planned and oversaw delivery of complex projects (including initiation, risk analysis, contracts, planning, execution and quality assurance) involving cross-company and partner resources. Show less

Worked in politically complex organisations developing sound relationships with government ‘elite’ figures and senior Public Sector executives to successfully achieve positive change in perception of Microsoft.Instrumental to shaping and implementing Microsoft’s global strategy for education engagement and Microsoft UK's skills strategy for the education sector.Led Microsoft UK’s largest external investment and research programmes in education (Partners in Learning; Enquiring Minds )… Show more Worked in politically complex organisations developing sound relationships with government ‘elite’ figures and senior Public Sector executives to successfully achieve positive change in perception of Microsoft.Instrumental to shaping and implementing Microsoft’s global strategy for education engagement and Microsoft UK's skills strategy for the education sector.Led Microsoft UK’s largest external investment and research programmes in education (Partners in Learning; Enquiring Minds ) creating strategic education partnerships with government organisations in England (TDA) and Wales (Welsh Assembly Government) and with wider government groups through the creation of a Partners in Learning advisory council.Successfully led value proposition work with government accounts resulting in revenue and increased market share in desktop technologies; web services; SQL; learning and collaboration platform solutions.Implemented the use of skills assets to support the growth and development of the PS business. Show less

Supported adoption and growth of Microsoft's education investment and citizenship programmes. Provided training opportunities for ITA Office members for digital literacy and desktop usage.Developed and drove growth of the Microsoft Innovative Teachers Programme in the UK, the forerunner to Microsoft's global Partners in Learning programme.Led development of the partnership plan with key government agency, under MOU, in the UK.Oversaw proof of concept, development and launch of… Show more Supported adoption and growth of Microsoft's education investment and citizenship programmes. Provided training opportunities for ITA Office members for digital literacy and desktop usage.Developed and drove growth of the Microsoft Innovative Teachers Programme in the UK, the forerunner to Microsoft's global Partners in Learning programme.Led development of the partnership plan with key government agency, under MOU, in the UK.Oversaw proof of concept, development and launch of an portal to support teacher development in the UK. Show less

Provided consultancy services for the UK government and blue-chip companies including Microsoft; speaker on international e-learning conference circuit.

Education Leadership; 1:1 computing

Bachelor'S Degree, Geography, English, Education

Master'S Degree, Management And Leadership