As Senior Digital Content Strategist, I work with departments throughout SPE to implement a global content strategy, ensuring cohesive messaging across SPE's digital platforms.

Oversaw day-to-day editorial content for BubbleLife.com, a network of 250 digital hyperlocal newspapers, by curating community submissions, agency press releases, freelance contributions, intern writing projects, and aggregated third-party content. Consulted with agencies, local businesses, nonprofits and community organizations on how to further their local reach and engagement through digital content with an emphasis on search engine optimization (SEO). Advised clients on… Show more Oversaw day-to-day editorial content for BubbleLife.com, a network of 250 digital hyperlocal newspapers, by curating community submissions, agency press releases, freelance contributions, intern writing projects, and aggregated third-party content. Consulted with agencies, local businesses, nonprofits and community organizations on how to further their local reach and engagement through digital content with an emphasis on search engine optimization (SEO). Advised clients on editorial techniques to best utilize BubbleLife.com’s local news platform for sponsored content and native advertising, developing and implementing marketing and sales content strategies unique to each client. Provided customer support and training for BubbleLife.com's content distribution software.Note: BubbleLife.com and its technologies were sold to Advice Interactive Group in 2017. Show less

Helped hundreds of businesses leverage content, social media and local news platform BubbleLife.com to create a comprehensive local digital marketing strategy designed to help local businesses attract and retain customers. Promoted clients through email marketing, native advertising, local news contributions and digital advertising, resulting in increased in customer leads, organic search results and hyperlocal exposure.

Created and distributed promotional content for advertising clients for distribution to BubbleLife news websites and social media accounts. Repurposed content for distribution across client social media accounts, websites and blogs. Created marketing/PR plans for clients including messaging, content plans and SEO keywords.

Wrote news, business and feature articles for multiple BubbleLife communities. Edited reader-submitted content including articles, press releases and calendar items. Distributed news and calendar events through BubbleLife's social media networks.Curated hyperlocal content from news websites and blogs through RSS feeds. Created and updated calendars for multiple BubbleLife communities. Created relevant survey questions to engage BubbleLife readers.Added local business… Show more Wrote news, business and feature articles for multiple BubbleLife communities. Edited reader-submitted content including articles, press releases and calendar items. Distributed news and calendar events through BubbleLife's social media networks.Curated hyperlocal content from news websites and blogs through RSS feeds. Created and updated calendars for multiple BubbleLife communities. Created relevant survey questions to engage BubbleLife readers.Added local business listings to BubbleLife's online community directories. Fielded user questions about BubbleLife's content and system. Promoted BubbleLife's brand through networking, in-person meetings and interviews. Show less

Oversaw all written content produced by Advice Interactive Group, from corporate marketing materials to agency client content strategies.Managed a team of both internal writers and contract writers to produce content for a variety of platforms, including website content, blogs, email newsletters and social media posts.Oversaw content production for agency clients, ensuring content is written in adherence to current SEO standards and is relevant and applicable to each individual… Show more Oversaw all written content produced by Advice Interactive Group, from corporate marketing materials to agency client content strategies.Managed a team of both internal writers and contract writers to produce content for a variety of platforms, including website content, blogs, email newsletters and social media posts.Oversaw content production for agency clients, ensuring content is written in adherence to current SEO standards and is relevant and applicable to each individual client.Reviewed all marketing, PR and sales collateral for corporate company, ensuring content meets brand guidelines and adheres to SEO standards.Edited all produced content, ensuring accuracy of grammar, spelling and punctuation, while also adhering to SEO best practices. Show less

Produced Education Foundation's Annual Report and Fall Newsletter.Wrote feature stories and press releases about Education Foundation grant recipients, events and donors. Edited and proofed press releases and promotional material. Designed promotional materials. Provided web assistance.Planned fundraisers and special events.