Sarah Shields Email and Phone Number

In this role, I served as a champion of the interactive/development teams and acted as a client proxy on their behalf, shepherding projects and initiatives from budgeting and planning through to the finished product. My high account service skills, combined with a deep understanding of digital skills and development workflow, led me to great success as one of Paradowski's first digital producers.- Worked with stakeholders to define scope of work and budgets for all project phases and to understand priorities and objectives for each desired audience- Served as technical point of contact with client to translate the development process and product functionality into clear terms- Led regular standups, planning and grooming sessions, and sprint retrospectives with the design and development teams to help prioritize work, resource appropriately, and keep all projects on track- Led Specification Document creation for growing library of components and their functionality, feature set, and styling options- Developed User Acceptance Testing Guides for all new website and application projects and provided training to key stakeholders prior to QA testing and final product launch- Supported account service in solution strategy, planning, vision, and technical communications- Managed content migration project from 23 country-specific Wordpress sites into one global AEM website, including manual page builds and automated templated product information pages

- Managed new development project with with front-end designers and back-end dev team to create custom web management system that translated detailed product information from data-driven spreadsheet to consumer-driven website- Led enrollment campaigns for local community college inclusive of website, digital, radio, video, and out-of-home advertising and on-campus activation with new creative- Introduced scalable online content strategy for key clients to educate them on the role of content and enhance their website and social properties- Organized and monitored monthly budgets and projections for clients to set proper expectation and deliver projects on time and on budget- Planned proposals up to $1.5 million for new client initiatives, as well as scope of work documentation against multiple project streams for brand, regions, and strategic accounts- Trained and managed two account managers on digital projects for the agency’s largest client, including daily performance and professional development

− Concepted, developed, and led Olin Business School’s first cohesive digital marketing campaign promoting multiple graduate programs, leading to reallocation of budget and proposal of additional funds from the Dean’s Office to continue to build and strengthen the Olin brand − Created and actively managed annual marketing plans and budgets for the full-time MBA, part-time MBA, and specialized master’s programs to raise overall awareness and attract prospective students, including increasing budgets by 75% and introducing digital and promotional tactics previously untested by Olin− Implemented multiple drip email campaigns to engage prospective and admitted students with Olin, driving increased number of touch points with admissions and student affairs teams− Developed strong relationships with key partners within the business school as well as agency and community partners for successful communication and project management− Independently managed internal and freelance copywriting, design and proofreading for collateral marketing materials to be used for student recruitment efforts− Continually and effectively communicated with clients to set realistic expectations on projects as costs and timelines continued to change due to additional rounds of feedback

− Led brand architecture and positioning initiatives for clients with creative and strategy teams− Contributed to high priority new business pitches through scope and budget development and internal project management− Worked with multiple photographers, printers, post-production agencies, merchandise vendors, and specialty marketing agencies for campaign execution− Served as agency mentor for account service summer intern program by training and developing young talent, reviewing presentation content, and providing guidance for future development

− Managed budgets of up to $2.4 million for campaign concepting, development and execution from initial estimates, monthly billing, and final project reconciliation− Evaluated six focus groups across multiple markets to identify opportunities to refine the marketing strategy and better meet program objectives − Trained and supervised account coordinator in daily performance and professional development

− Served as primary agency contact while Senior Account Executive was on maternity leave− Coordinated and edited monthly Marketing Menu newsletter for store managers regarding in-store marketing materials, local publicity events and upcoming product promotions− Developed weekly trafficking schedules for television, radio, and web to ensure consistent messaging across all media outlets− Organized street team schedule and coordinated team staffing, apparel, and merchandise giveaways for local events and appearances

− Independently managed creative and production teams in the development of campaign programming inclusive of point-of-sale, online, TV, radio, outdoor and experiential execution− Proactively designed and implemented a comprehensive database to incorporate and track financial information from multiple regions