Sara Townsend Email & Phone Number

• Successfully drove a 90% increase in net dollar retention for DX investment through partnership with ecosystem.• Drove measurable business impact and verified value for Adobe's Strategic Partnership accounts by defining, documenting, and verifying business value of Adobe's technology and services against Customer KBO/KPIs.• Led strategic planning initiatives to prioritize and drive customers' key business goals and governance strategies.• Provided valuable industry expertise to align with customer use cases, driving effective business adoption and value realization.• Shared strategic use-cases, process improvements, and asks back into the internal Adobe ecosystem as the voice of the customer.

• Managed $20M book of business across five strategic accounts to ensure client value realization and ROI from current investment in Adobe’s Experience Cloud.• Partnered with internal teams and senior client leadership, to develop and implement tailored programs that provide continued value to the customer, support product adoption and renewals, and drive long-term account growth.• Acted as a primary point of contact for key customers to guarantee they are connected with the right people at the right time.• Maintained a renewal rate of 100% quarter-over-quarter from 2016 to present.• Cultivated strong and consistent relationships with internal teams across sales, consulting, product marketing, leadership, engineering and tech ops to support client engagement plans.• Repaired adverse client relationships by building executive rapport and advocating for customers with internal and external partners to troubleshoot issues and negotiate solutions. Resulting in 10% growth in annual contract value year-over-year.

Delivered double-digit revenue growth by successfully managing andenhancing Leadership Boards' product offerings, generating more than$15M in sales.• Analyzed key product KPIs, made data-driven business decisions, andoptimized council offerings based on performance metrics.• Led and championed enhancement and innovation recommendationswithin the product leadership team.• Managed and mentored a team of seven advisors in North America andEurope.• Enhanced sales fluency by effectively communicating the positioning,benefits, and target customers of both the overall FLB product and council.• Created and implemented a standardized operating model for onboarding,which was then evangelized throughout the product organization.

Grew the CX Council business by 45% with revenues exceeding $7million. Hired, trained, and coached a team of four advisors across North America. Designed, supported, and promoted prospecting activities. Facilitated annual member meetings for over 120 members and increased NPS and CX Index scores.

The Consumer Product Strategy Council is a peer networking community for senior level executives. Members of the Council are from a variety of industries and focus on product and service strategy, development, and innovation issues and may be challenged with creating a differentiated product and service portfolio, reinventing business models to drive profitable growth, and turning market disruption into competitive advantage. Membership in this Council supports member's initiatives with peer best practice insights, exclusive research, dedicated personal advisory service, and access to Forrester events, enabling members to save time, make research-based decisions, and drive innovation.

Managed relationships with 45 senior interactive marketing executives and facilitated solutions on key topics like creating a social strategy, mobile marketing, search and email best practices.

Developed strong relationships with customer intelligence executives by helping them achieve success by drawing on research, connecting them with an extensive peer network, and designing a program of events that enabled best practice learning and sharing.

Led market research efforts in order to educate clients and prospects regarding product offerings; research, consulting, executive leadership programs. Developed and executed a global marketing strategy plan for three targeted groups while partnering with Research and Executive Program Directors.

Collaborated and assisted sales teams in increasing revenue by 25% by developing solutions and packages for pharmaceutical supporters. Synthesized activity specific results into clearly-defined metrics and articulated their value to the sales team.

Maintained and strengthened healthcare partner relationships while serving as main contact for 30 partners regarding all event planning aspects of their entire involvement in over 300 conference programs. Led business development for specialty partnerships – demonstrating on the benefits of increasing future and current investments to maximize exposure and increase impact for partners.