Satinder Bindra Email & Phone Number

London, United Kingdom

♣ Build brand love and a strong external relations profile for the Commonwealth Secretariat♣ Manage all websites, publications, media, social media and internal communications functions ♣ Lead, mentor and nurture a global team of 20

Singapore

♣ Counseled Asian tech and other startups on communication, partnership, thought leadership and advocacy efforts. ♣ Advised Grow Asia, an entity set up by ASEAN and the World Economic Forum to transform South East Asian food systems, on managing country-based teams, communication, partnership and outreach strategies.

Singapore, Singapore

♣ Led crisis communications and managed Meta’s reputation across 40 Asian countries (except India) ♣ Communicated Meta’s priorities to drive favorable regulatory outcomes for the company

San Francisco, California, United States

♣ Advised ShowReel founder, Sabeer Bhatia, on global business opportunities.♣ Established systems for leveraging ShowReel technology to create maximum social, environmental and development impact.♣ Counseled ShowReel team on Marketing and Communications matters.

Gurgaon, India

♣ Steered, strengthened and consolidated Uber’s multi-billion dollar Rides businesses as a member of the regional management team.♣ Played a key role in managing the COVID-19 crisis by vaccinating 250,000 Uber drivers; donated Uber cars to healthcare workers; provided $1.4 million in free Uber rides for vaccination efforts, and crowdfunded over $1 million for 100,000 distressed drivers♣ Deployed an annual $6 million budget and led Uber’s corporate social responsibility initiatives such as partnering with civil society organizations, feeding the hungry, supporting children and seniors, introducing electric vehicles and helping build more sustainable cities♣ Secured a landmark deal with Ayushman Bharat, the world’s largest public healthcare scheme, to provide Uber drivers free hospital care worth $7,000 per family every year.♣ Managed all corporate, consumer, product, tech, safety and crisis-related communication in the region. ♣ Pioneered `Uber News’ to showcase compelling Uber stories on social media platforms. ♣ Produced high impact thought leadership content such as blogs, opinion pieces and anchor `On a Trip With,’ a television style talk show, for Uber employees. ♣ Conceptualized and led Uber’s global media campaign on its sponsorship of the Men’s Cricket World Cup 2019, which resulted in 320 positive media stories worth several million dollars and huge brand love for the organization. ♣ Played a leadership role in the $175 million divestment of Uber’s Eats’ business in India and successfully managed the complex news cycle surrounding five rounds of over 8,000 job cuts.♣ Managed all budgets and relationships with PR agencies across India, Sri Lanka and Bangladesh.♣ Created a world class communication team and dramatically altered Uber's brand profile in one of its most exciting and largest global markets. ♣ Advisor, NF-GEBCO Seabed 2030 (A global project to map the seafloor by 2030).

Manila

♣ Led a visionary project and global movement to map the entire ocean floor in support of the UN's Sustainable Development Goal #14. ♣ Motivated the private sector to contribute over $35 million of data for building a new and comprehensive map of the entire ocean floor in 2018.♣ Catalyzed the successful deployment of solar technology to power an autonomous sea floor mapping boat and underwater submersibles to win the Shell Ocean Discovery XPRIZE and a $4 million cash award. ♣ Managed an international team of scientists dispersed across six centers: Stockholm, Sweden; Bremerhaven, Germany; Durham, New Hampshire, USA; New York City, USA; Wellington, New Zealand and Southampton, UK.♣ Encouraged governments to carry out new seafloor mapping initiatives, built partnerships to share data and fostered greater co-operation within the global maritime community.♣ Served as the external face of the movement and represented Seabed 2030 at high level international meetings and forums.♣ Oversaw all marketing, communication and fundraising functions.

Manila, Philippines

♣ Advocated for – as part of a senior team -- and announced a doubling of the Asian Development Bank’s climate change funding from $3 to $6 billion annually.♣ Provided strong leadership and vision, trained 85 global communication professionals across 31 country offices and deployed a US$ 8-10 million annual budget to create a world-class external relations team.♣ Revitalized ADB’s thought leadership profile by managing the writing and placement of over 100 Op eds and 300 blogs annually.♣ Improved ADB’s knowledge-based brand by instituting its first open access repository; a website which allows scholars to access copyright-free research. ♣ Transformed ADB’s social media profile (Facebook, Twitter, LinkedIn, and Flickr), which now outperforms all other comparator development banks. ♣ Initiated successful partnerships with The Financial Times, Wall Street Journal, Bloomberg and other global media companies for coverage of ADB’s annual meeting, which attracts 5,000 development professionals, bankers and ministers.♣ Pioneered a journalists’ training program on complex development issues through visits to project sites, headquarters and ADB’s annual meeting.♣ Established the ``CNBC Debate,’’ a TV talk show on seminal development issues watched by five million people annually. ♣ Enhanced ADB’s brand by executing an award-winning 50th anniversary campaign – now recognized as the largest outreach in the organization’s history. ♣ Played a leadership role in producing and marketing ADB’s 50-year history book.

New York

♣ Inspired a global team of 140 professionals and allocated an annual $7 million budget.♣ Mobilized $1 million for communication initiatives and an additional $400,000 annually for humanitarian causes by staging the annual “Match Against Poverty.’’♣ Enhanced donor confidence by showcasing successful and innovative projects in a newspaper-style publication titled the ``Development Advocate.’’♣ Coordinated UNDP’s Goodwill Ambassador Programme, built partnerships with filmmakers and news organizations and established UNDP as the world's most transparent development organization.♣ Rebranded and repositioned the United Nation’s largest agency with a presence in 180 countries under the new tag line of “Empowered Lives, Resilient Nations.’’♣ Leveraged broadcasting and journalism skills to reform UNDP’s corporate and over 150 country websites, major publications and social networking presence.

Nairobi, Kenya

♣ Motivated a global team of 60 professionals, managed a $7-10 million annual budget and built a strong global profile for UNEP♣ Led the UN Secretary General’s ``Seal the Deal’’ campaign and initiated partnerships with 35 UN agencies, various governments, NGO’s and the private sector for trying to secure an emissions reduction treaty at the 2009 Copenhagen Climate meeting.♣ Created global headlines by launching `The Climate Express,’ a special UNEP branded train from Brussels to Copenhagen for reducing the carbon footprint of over 1,000 delegates, activists and journalists attending the landmark 2009 UN conference♣ Organized the UN system’s most high-profile environmental outreach event every year – World Environment Day – in partnership with member countries. ♣ Marketed and promoted the UN’s key thought leadership initiative, the “Green Economy,’’ which became the theme for the landmark 2012 Rio Conference.♣ Coordinated all activities of the world’s largest environmental network (TUNZA) for youth and the Climate Neutral Network – a global partnership to encourage countries, cities and corporations to be climate neutral.♣ Collaborated with the International Olympic Committee (IOC) for reducing the carbon footprint of several Olympics, including the 2008 Beijing Games, the Shanghai Expo and other events such as the Commonwealth Games. ♣ Tripled traffic to and built unep.org as one of the world’s most respected environmental websites.♣ Pioneered UNEP’s Goodwill Ambassador Programme and hired cricketing legend Sachin Tendulkar; supermodel Gisele Bundchen, French photographer Yann Arthus Bertrand; and Hollywood celebrities, Don Cheadle, and Ed Norton as its first spokespersons♣ Managed the UN’s leading environmental awards and the ``Seed Initiative,’’ an international partnership to nurture and scale up innovative social enterprises.

San Francisco, Ca

♣ Analyzed international news events live in studio and traveled globally to gather news from hotspots.♣ Concurrently advised the Paley Center for Media, New York City on future trends in journalism. ♣ Planned global events and conferences for media CEO’s to learn about new markets and interact with Heads of State.

New Delhi, India

♣ Led a regional team (it sometimes swelled to over 50 staffers in busy news periods), covered breaking news, filed documentaries, investigative reports, and hosted half hour specials from eight South Asian countries. ♣ Launched special programming generating US$1 million in annual revenue and pioneered digital technology saving CNN over US$2 million in annual costs.♣ Recognized for supporting communities and people affected by wars (Kosovo, Iraq, Afghanistan, India-Pakistan conflicts), natural disasters, famines, etc.♣ Quarterbacked CNN’s coverage of the 2004 Tsunami from South Asia and played a key role in the international effort that fundraised $13 billion to support victims and survivors.♣ Revised historical perceptions of Mother Teresa, by breaking a series of stories, including revelations that prayers of exorcism were once performed on her.

Vancouver, Bc

♣ Established Canada’s first digital TV station with a team of fellow broadcast professionals.♣ Filed daily news and documentary reports.♣ Traveled to India to cover the 1998 general elections.

Toronto, Ontario

♣ Reported news, business, documentaries and investigative reports across Canada. ♣ Traveled overseas to cover elections, wars and disasters. ♣ Co-produced one of CBC’s most respected international radio shows `As It Happens.’♣ Freelanced as the North American correspondent for South Asia’s leading news magazine, India Today.

Toronto, Ontario

♣ Covered crime, provincial affairs and business news.♣ Filed exclusive reports from Sri Lanka on Tamil Tiger rebels.

London Area, United Kingdom

• Covered news events across the UK and Europe; edited a magazine focused on British-Indian ties

M.Phil, International Relations

Activities and Societies: * Elected Executive Member, Oxford University Strategic Studies Group * Member St Edmund Hall hockey and cricket.

Ba, Ma, Indian, European, Chinese And Japanese History

Activities and Societies: Field hockey, judo

English, History, Science, Math, Geography