Manage performance reputation and enterprise social media channel strategy with a customer-centric lens, balancing owned and earned social and media effectiveness while driving channel activation and optimization. Collaborate across various lines of business on data-driven insights and align on analytics grounding the basis for holistic social strategies. Develop data-driven strategies across all owned channels to elevate reputational innovation in order to drive user behavior and increase positive reputation

Developing Online Reputation Management strategy and KPIs, creating various Response Matrices for social media and producing monthly and quarterly reports online reputation management reports to ensure that KPIs are met for the Baptist Health System in Kentucky and Southern Indiana. Continuing to ensure that Google My Business listings and provider directory profiles are correct for continuity with the ORM program.

Directed social strategy, social media content and outreach, social marketing, project management, setting and reaching KPIs, team leadership, tracking analytics, gathering data/analytics and dispersing executive reports, identifying online influencers, video production, creating and building online communities, online reputation management for over 230 senior living communities in North America. Worked in concert with Billie Jean King's team on social media partnerships. Developed social campaigns for Women's History month, resident and employee stories, Resident Gift and the Togther-er Sweater.Increased audience numbers and user engagement in 9 months.Demonstrates advanced capabilities in Wordpress, Sprout Social, Spredfast, and Adobe Creative Suite, as well as, working with a custom Content Management System, and Google Analytics.

- Managed and oversaw digital and social media for eight hospitals across the state of Kentucky.- Responsible for building an engaged, online community for Baptist Health System while promoting health and wellness initiatives, and hospital service lines through effective digital marketing and use of social media.- Responsible for curating and creating social media content, reputation management, optimizing content for community engagement, paid social advertising, and digital marketing campaigns.- Supported reputation management through the use of Spredfast, Twitter, Facebook Pages Manager, Instagram, Pinterest, LinkedIn, YouTube and Google Plus Business Listings for eight hospitals, Baptist Health Medical Group practices and doctors, as well, Baptist Urgent Care and Occupational locations. Track results and progress on a weekly, monthly and quarterly basis while establishing a baseline and focusing on benchmarks. - Tracking results, analytics and reporting through the use of social media dashboards and Google Analytics.

- Built an engaged, online community for Baptist Health Louisville and Baptist Health La Grange while promoting health and wellness initiatives and hospital service lines through effective electronic marketing and use of multiple social media channels. - Responsible for social media content creation and optimizing content for community engagement. - Track web and digital marketing results on a weekly, monthly and quarterly basis while establishing a benchline and focusing on benchmarks.- Responsible for web based communications, hospital blog, and search engine optimization (through use of meta tags and keywords) for Baptist Health Louisville, Baptist Health La Grange and multiple microsites. Track website analytics on a weekly basis and provide relevant progress reports at Baptist Medical Associate meetings. Perform updates and maintenance as needed.

- Promoted and marketed the YMCA of Greater Louisville’s services and programs through effective electronic marketing techniques and overall coordination of eCommunications, social media campaigns, multiple social media channels, web based communications, search engine optimization, association website, child care website, iphone and droid app, association blog, direct email campaigns, and/or other materials used to promote the YMCA digitally.- Responsible for directing the design, art direction, concept development, generation and execution of all electronic communications for thirteen branches throughout Jefferson, Oldham, Bullitt counties. This included creative development, research and execution of all websites (including search engine optimization through use of meta tags), electronic communications, and social media for the YMCA of Greater Louisville association. - Responsible for the on-line identity/presence of the YMCA of Greater Louisville as an association and specific identity branches. - Responsible for meeting deadlines and quality control management on content posted on our social media channels and websites. Work closely with branches in order to collaboratively ensure the voice of each separate facility is included in all design specifications. Acts as the Y’s lead with the web developing agency to ensure that all supply chain needs are met.

-Manages all web and social media communications, including direct e-mail campaigns, for the eleven branches that make up the YMCA of Greater Fort Wayne association.-Responsible for the creating the concept, setting the direction, and maintaining the website www.fwymca.org while also maintaining affiliate websites, ie. www.fwycamp.org.-Responsible for the art direction, concept development, generation, and execution for all print media, web media and social media.-Work in close proximity with branches to ensure that the voice of each separate facility is included and understood in the branding and execution of each communications project.-Responsible for branding the YMCA mission through out all media.-Developing and maintaining a list of media contacts.