Vice President, Marketing
CurrentUtopic Software helps companies overcome the challenges associated with change, configuration, and compliance management of servers, desktops, mobile devices, cloud computing and virtualized environments.• Significantly increased brand awareness, market positioning for start-up technology (IaaS) company• Improved SEO standing through strategic targeted advertising, unique, organic content distribution and keyword programs.• Developed thought leadership following through corporate content creation including websites, integrated email campaigns, syndicated blogs, webinars, presentations, case studies, white papers, press releases, podcasts, video and other digital media.• Generated more than 60% of organizational leads through direct email, content distribution, SEO strategies: increased traffic to web site by over 250% through content and other direct initiatives.• Established, maintained significant social media presence including Facebook, Twitter, LinkedIn, etc…• Facilitated public relations programs through speaking presentations, industry award acquisition.• Helped develop reseller channel and other significant partnerships (including venture capital).